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Longsheng Rice

Shampoo & Conditioner Bars Inspired by the Ancient Haircare Rituals of the Red Yao Tribe.

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HELP MAKE AN IMPACT

5% Profits Go Back to the Red Yao

INGREDIENTS OF ANCIENT TRADITION

•••

All Viori products contain the same, ritually-prepared Longsheng Rice water used by the famous Red Yao to grow their hair to astonishing length and vibrance for centuries. We work directly with the Red Yao to purchase their ancient rice, at a premium, in order to create a long-term, sustainable partnership.

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THE STORY

For over 2,000 years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng. Secluded, the Red Yao women developed powerful hair-care rituals, centered upon the cultivation of Longsheng Rice, that have prevented their hair from greying for centuries.

OUR VALUES

The most important lesson we've learned from the Red Yao women is that highly effective cosmetics can be made safely, naturally and without destroying the earth. At Viori, it is our mission to create highly-effective, natural cosmetics that honor the values and traditions of the Red Yao Women for future generations to come.

YOUR BEAUTIFUL REASON

Not only do we purchase Longsheng Rice directly from the Red Yao women at a 100% markup, we also give back a minimum of at least 5% of profits directly to the tribe. This money is used towards projects the Red Yao believe will bring economic prosperity, ecological harmony, cultural preservation, and the social wellbeing to their tribe.

Red Yao Women Viori Hair Cosmetic Values

HIGH STANDARDS

Safe & natural, 100% vegan, plastic-free, sustainable, sulfate-free, paraben-free, phthalate-free, cruelty-free, pH balanced, ethically sourced.

Shampoo Bar Hair Health Benefits Red Yao Women

HAIR BENEFITS

Our natural rice cosmetics will moisturize, strengthen, rejuvenate, renew, volumize, increase natural shine, repair, and gently cleanse hair and scalp.

Red Yao Woman - Natural Rice Shampoo

NATURAL INGREDIENTS

Longsheng Rice, cocoa & shea butter, rice bran oil, hydrolyzed rice protein, aloe vera, bamboo, vitamin B8, vitamin B5, vitamin E

Red Yao Woman Viori Beautiful Reason Initiative

MAKE AN IMPACT

Modernization & economic pressures have made the Red Yao culture vulnerable to extinction; Minimum 5% of profits go back to protect their future.

Empowering Local Farmers: Domestic Rice Sales Initiative

Empowering Local Farmers: Domestic Rice Sales Initiative

 At Viori, we're committed to supporting the farmers' cooperative in Longsheng beyond our own needs. While our demand for their rice is relatively small compared to the vast amount produced,...

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Empowering Longsheng's Red Yao Tea Producers: Viori's Beautiful Reason Initiative

Empowering Longsheng's Red Yao Tea Producers: Viori's Beautiful Reason Initiative

  In the lush landscapes of Longsheng, where terraced rice fields stretch across the hills, another treasure lies hidden amidst the verdant foliage - the ancient tea forests. In this...

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