Viori is excited to share that we are now Leaping Bunny Certified!
Although we have been cruelty-free from day one, officially earning our bunny badge is a huge milestone.
Recognized Globally as the Gold Standard
Leaping Bunny is the most trusted cruelty-free certification in the industry. And for us, it represents our commitment to creating only the best products that are both highly effective and ethically produced.
The unacceptable reality is, 80% of the world still allows cosmetic companies to use animals in cruel, unnecessary tests. Countless rabbits, guinea pigs, hamsters, mice, and rats suffer and die worldwide to test the ingredients that go into many cosmetic and personal care products. Beyond that, a lot of cosmetics and personal care products contain animal ingredients.
But it doesn't have to be this way.
Alternative testing methods that are quicker, cheaper, and more reliable are readily available. And it's become much easier for companies to source natural and/or plant-derived ingredients that are people-friendly and cruelty-free.
Companies can and should commit to cruelty-free ingredients and testing methods-- and they should encourage other companies to do the same. In this way, responsible businesses can help move us all toward a more compassionate world.
Today we're taking a moment to celebrate how far we've come in our journey-- but this is just the beginning.
We're always looking for ways to improve, contribute more, and give back where it can do the most good. That's why we're busy evaluating other certification opportunities that align with our values. Stay tuned for future updates.
In the meantime, we want to thank you for helping us reach this milestone! Here's to a more cruelty-free future -- together, we can get it done. ❤️