OUR MISSION
Viori’s mission is multifaceted. Alongside our focus on creating high-quality products designed with responsible sourcing and reduced packaging in mind, we are committed to maintaining long-term, respectful relationships with the Red Yao community—whose traditions inspire our brand—through ongoing collaboration and partnership.*
impact reports
local updates
To read more about our ongoing projects with the Red Yao, see our blog below titled 'Local Updates'.
Another Rice Harvest in Longsheng — Five Years of Growing Together
Another Rice Harvest in Longsheng — Five Years of Growing Together Another rice harvest has come to an end in the mountains of Longsheng. For the fifth year in a...
What the Red Yao Have Taught Us About Beauty
When people first discover the Red Yao, it is often their appearance that catches their attention. Their incredibly long, healthy hair. Their handmade clothing and embroidery. The green rice terraces...
Beautiful Reason Initiatives: Helping vs Creating Dependency
“Give a man a fish, or teach him how to fish.” This has been our guiding principle from the very beginning of Viori’s Beautiful Reason Initiatives in Longsheng. It sounds...
How the Hair Growth Cycle Works (And Why Consistency Matters)
The Hair Growth Cycle Explained: Why Patience & Nourishment Matter Hair growth doesn’t happen overnight.In fact, every strand on your head is in a different stage of the hair growth...