SUSTAINABILITY
Our Promise
We are committed to upholding the highest standards of social and environmental performance, accountability, and transparency. Committed to ethical practices, we utilize cruelty-free, fair trade, RSPO and vegan ingredients in our products.
We use safe, plant derived ingredients, we adhere strcitly to ISO 22716 international standards and are carbon-neutral. We will always strive to make a positive impact, creating a harmonious balance between business success and environmental and social well-being.
VIORI IS COMMITTED
TO HONORING THE RED YAO
We believe in honoring the values and traditions of the Red Yao women for future generations.
VIORI IS COMMITTED
TO CLEAN, PLANT-BASED INGREDIENTS
Our ingredients are free of sulfates, parabens, and pthalates, allowing us to craft products that are pH balanced and safe for all hair- even salon-colored and extensions. We are proud to be RSPO certified, ISO 22716 compliant/certified, and rated 0 on the Think Dirty App.
This means our products don't contain any ingredients with a "documented potential negative health impact".
VIORI IS COMMITTED
TO ETHICAL AND RESPONSIBLE BUSINESS
As demonstrated by our Leaping Bunny certification for cruelty-free practices, Vegan International certification, and dedication to Fair Trade standards, we meticulously select ingredients that respect both animal welfare and fair labor conditions, ensuring our products are both compassionate and sustainable.
VIORI IS COMMITTED
TO PLASTIC-FREE PACKAGING
Every part of the packaging process is plastic-free! From the warehouse to your doorstep, we choose plastic alternatives.
Proudly Vegan
We use V-Label standards but are open to most official Vegan certifications.
For us, that means:
PALM-FREE
PLANT-FOCUSED
Every ingredient in our products is sourced with care, and we can proudly identify the plant origin of each component.
We adhere to strict guidelines to ensure your safety and well-being. Our rule of thumb is simple: every ingredient must score between 1-3 on the EWG Skin Deep List.
You can trust that our formulations are sulfate-free and phthalate-free, and we steer clear of petroleum and non-plant-based synthetics—except when they are safer or more sustainable than natural alternatives. Your health is our top priority!
NATURALLY
Safely Scented
All of our scents can be considered natural and pass IFRA Standards.
This means all of our fragrance ingredients are rigorously tested to ensure they are safe for human use. The IFRA standards limit the concentration of certain chemicals to minimize risks such as skin irritation or sensitization.
The standards are recognized internationally, meaning companies across the world follow the same guidelines to ensure safety and quality in their fragrance products.