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Inspired by the Ancient Haircare Rituals of the Red Yao Tribe
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All Viori products contain the same, ritually-prepared Longsheng rice water used by the Red Yao for centuries. We work directly with the Red Yao to purchase their ancient rice, at a premium, in order to create a long-term, sustainable partnership. To learn more about our partnership with the Red Yao, click here.
4.9 out of 5 stars
Safe & natural, 100% vegan, plastic-free, sustainable, sulfate-free, paraben-free, phthalate-free, cruelty-free, pH balanced, ethically sourced.
Our natural rice cosmetics will moisturize, strengthen, rejuvenate, renew, volumize, increase natural shine, repair, and gently cleanse hair and scalp.
Longsheng Rice, cocoa & shea butter, rice bran oil, hydrolyzed rice protein, aloe vera, bamboo, vitamin B8, vitamin B5, vitamin E.
Modernization & economic pressures have made the Red Yao culture vulnerable to extinction; Minimum 5% of profits go back to protect their future.
For over 2,000 years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng. Secluded, the Red Yao women developed powerful hair-care rituals, centered upon the cultivation of Longsheng Rice, that have prevented their hair from greying for centuries.
Shop ProductsThe most important lesson we've learned from the Red Yao women is that highly effective cosmetics can be made safely, naturally and without destroying the earth. At Viori, it is our mission to create highly-effective, natural cosmetics that honor the values and traditions of the Red Yao Women for future generations to come.
Our ValuesNot only do we purchase Longsheng Rice directly from the Red Yao women at a 100% markup, we also give back a minimum of at least 5% of profits directly to the tribe. This money is used towards projects the Red Yao believe will bring economic prosperity, ecological harmony, cultural preservation, and the social wellbeing to their tribe.
Our Mission
You know heat isn’t great for your hair, but there are times when you just have to blow dry it. Fortunately, you can minimize the damage. Here’s the right way to blow dry your hair.