Inspired by the Ancient Haircare Rituals of the Red Yao Tribe
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Tutored personally by the Red Yao women themselves, we use the same ancient rituals and natural ingredients to handcraft our shampoo and conditioner bars. All Viori hair care products are made with the same natural rice found only in the Longsheng Mountains.
Safe & natural, 100% vegan, plastic-free, sustainable, sulfate-free, paraben-free, phthalate-free, cruelty-free, pH balanced, ethically sourced.
Our natural rice cosmetics will moisturize, strengthen, regrow, volumize, increase natural shine, repair, and reduce scalp irritation.
Longsheng Rice, cocoa & shea butter, rice bran oil, hydrolyzed rice protein, aloe vera, bamboo, vitamin B8, vitamin B5, vitamin E.
Economic pressures have made the Red Yao culture vulnerable to extinction; we donate 5% of our profits back to protect their future.
For over 2,000 years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng. Secluded, the Red Yao women developed powerful hair-care rituals, centered upon the cultivation of Longsheng Rice, that have prevented their hair from greying for centuries.
Shop ProductsThe most important lesson we've learned from the Red Yao women is that highly effective cosmetics can be made safely, naturally and without destroying the earth. At Viori, it is our mission to create highly-effective, natural cosmetics that preserve the values and traditions of the Red Yao Women for future generations to come.
Our ValuesNot only do we purchase our Longsheng Rice directly from the Red Yao women at a 500% markup, we also donate 5% of our profits directly back to the Red Yao tribe. This money is used to help preserve the Longsheng mountains, create educational opportunities for their kids and provide care for their elderly.
Our Mission
Viori was inspired by the beautiful women of the Red Yao. Sadly, their culture is in peril. Learn how Viori is giving back to the Red Yao culture.
Shampooing your hair doesn’t have to be a chore. Viori’s solid shampoo bars are infused with citrus, vanilla, and floral aromas to enhance the shampooing experience.