Inspired by the Ancient Haircare Rituals of the Red Yao Tribe
Shop NowThis browser does not support the HTML5 Videos.
For over 2,000 years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng. Secluded, the Red Yao women developed powerful hair-care rituals, centered upon the cultivation of Longsheng Rice™, that have prevented their hair from greying for centuries.
Tutored personally by the Red Yao women themselves, we use the same ancient rituals and natural ingredients to handcraft our shampoo and conditioner bars. All Viori hair care products are made with the same natural rice found only in the Longsheng Mountains.
Safe & natural, 100% vegan, plastic-free, sustainable, sulfate-free, paraben-free, cruelty-free, pH balanced, ethically sourced.
Our natural rice cosmetics will moisturize, strengthen, regrow, volumize, increase natural shine, repair, and reduce scalp irritation.
Longsheng Rice™, cocoa & shea butter, rice bran oil, hydrolyzed rice protein, aloe vera, bamboo, vitamin B8, vitamin B5, vitamin E.
Economic pressures have made the Red Yao culture vulnerable to extinction; we donate 5% of our profits back to protect their future.
The most important lesson we've learned from the Red Yao women is that highly effective cosmetics can be made safely, naturally and without destroying the earth. At Viori, it is our mission to create highly-effective, natural cosmetics that preserve the values and traditions of the Red Yao Women for future generations to come
Our ValuesOur haircare products are made with the rice exclusively found in the Longsheng Mountains. We source our rice directly from the Red Yao women, at a premium, to craft all our cosmetics.
Shop ProductsNot only do we purchase our Longsheng Rice™ directly from the Red Yao women at a 500% markup, we also donate 5% of our profits directly back to the Red Yao tribe. This money is used to help preserve the Longsheng mountains, create educational opportunities for their kids and provide care for their elderly.
Our Mission
It’s time for a shampoo bar competitor comparison! We’ll compare Viori to Lush and show you the Viori difference.
Choosing a shampoo that works for your individual hair often seems like an impossible feat. Don’t worry. Here, we break it all down and help you select the best shampoo for your type of hair.
Heat, hair products, and even the environment can dry and damage your hair. Learn how natural rice cosmetics restore your hair’s health and what you should try.