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5% Profits Go Back to the Red Yao

INGREDIENTS OF ANCIENT TRADITION

•••

All Viori products contain the same, ritually-prepared Longsheng Rice water used by the famous Red Yao to grow their hair to astonishing length and vibrance for centuries. We work directly with the Red Yao to purchase their ancient rice, at a premium, in order to create a long-term, sustainable partnership.

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THE STORY

For over 2,000 years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng. Secluded, the Red Yao women developed powerful hair-care rituals, centered upon the cultivation of Longsheng Rice, that have prevented their hair from greying for centuries.

OUR VALUES

The most important lesson we've learned from the Red Yao women is that highly effective cosmetics can be made safely, naturally and without destroying the earth. At Viori, it is our mission to create highly-effective, natural cosmetics that honor the values and traditions of the Red Yao Women for future generations to come.

YOUR BEAUTIFUL REASON

Not only do we purchase Longsheng Rice directly from the Red Yao women at a 100% markup, we also give back a minimum of at least 5% of profits directly to the tribe. This money is used towards projects the Red Yao believe will bring economic prosperity, ecological harmony, cultural preservation, and the social wellbeing to their tribe.

Red Yao Women Viori Hair Cosmetic Values

HIGH STANDARDS

Safe & natural, 100% vegan, plastic-free, sustainable, sulfate-free, paraben-free, phthalate-free, cruelty-free, pH balanced, ethically sourced.

Shampoo Bar Hair Health Benefits Red Yao Women

HAIR BENEFITS

Our natural rice cosmetics will moisturize, strengthen, rejuvenate, renew, volumize, increase natural shine, repair, and gently cleanse hair and scalp.

Red Yao Woman - Natural Rice Shampoo

NATURAL INGREDIENTS

Longsheng Rice, cocoa & shea butter, rice bran oil, hydrolyzed rice protein, aloe vera, bamboo, vitamin B8, vitamin B5, vitamin E

Red Yao Woman Viori Beautiful Reason Initiative

MAKE AN IMPACT

Modernization & economic pressures have made the Red Yao culture vulnerable to extinction; Minimum 5% of profits go back to protect their future.

A Week Among Friends: Insights from Viori's Annual Surveys in the Red Yao Community

A Week Among Friends: Insights from Viori's Annual Surveys in the Red Yao Community

Mid January marked another journey back to Longsheng, back to the warmth of the Red Yao community we've come to know as friends. For the third consecutive year, we set...

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Viori's Collaborative Effort to Support Health Insurance in Longsheng

Viori's Collaborative Effort to Support Health Insurance in Longsheng

In the heart of Longsheng, where the vibrant culture of the Red Yao tribe flourishes, Viori continues its commitment to address the crucial needs—in this case, the provision of health...

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