SOCIAL IMPACT
TO DATE
Through our Beautiful Reason initiatives, we have reinvested funds into community-directed projects over the years:
IMPACT SO FAR
To learn more about how these contributions have been allocated, view our 2024 Community Impact Report, which outlines sourcing partnerships, community initiatives, and reinvestment efforts. Additional updates are shared regularly through our blog, with expanded reporting added over time.
OUR RESPONSIBILITY
Viori recognizes that our work is closely connected to the Red Yao community that inspires our brand. We are committed to maintaining long-term, respectful partnerships by supporting community-identified priorities rather than directing outcomes.
We do this by:
- Paying fair, premium pricing for Longsheng-grown rice and related products, and
- Reserving up to 5% of profits for initiatives identified by Red Yao partners and the teams that support these efforts.
We approach this responsibility with care, humility, and a commitment to listening—recognizing that meaningful partnerships require patience, respect, and shared trust.
BEAUTIFUL REASON
Viori’s social mission in Longsheng is to partner with Red Yao communities on projects they identify as valuable to their long-term wellbeing. Our role is supportive, not directive.
These community-directed initiatives may focus on economic opportunity, cultural continuity, environmental stewardship, and social wellbeing, depending on local priorities. We refer to this work as our Beautiful Reason—the guiding purpose behind how we build relationships, source ingredients, and reinvest alongside the communities that inspire us.
CONNECT WITH THE YAO PEOPLE
Viori believes in the power of genuine connection. Through long-standing relationships with Red Yao partners, we aim to create opportunities for respectful cultural exchange while prioritizing the comfort, consent, and preferences of the community.
LIVE STREAMING
Several times a year, we host live-streamed conversations from the regions where we work. These sessions are shared through our official social channels and offer a glimpse into local life, traditions, and ongoing initiatives.
Q & A
Have a question you’d like to submit? You can share questions through our official social platforms, and when appropriate, responses from community partners may be shared with their consent.
GROUP TRAVEL
From time to time, we may share information about potential travel experiences designed in collaboration with local partners. Any future offerings will prioritize cultural respect, community consent, and minimal disruption to daily life.