Viori's social mission in Longsheng is to partner with the Red Yao on projects they believe will help their communities thrive. They have always been our heroes, we're here to simply play a supportive role in helping them accomplish their goals.
We do this by working with the Red Yao directly to initiate projects they believe aim to bring about economic prosperity, ecological harmony, cultural preservation, and community well-being for their tribe. We call this our 'Beautiful Reason,' Viori's reason for existence, and your reason to feel good and to feel beautiful as you buy and use Viori's beauty products.
We recognize that our existence and mission as a company are inextricably tied to the extraordinary Red Yao people, forever. We are fully committed to respecting this relationship by playing a supportive role in helping preserve this unique culture.
We do this by (a) paying a fair and sustainable premium (2x market rate) for all Longsheng rice and products we purchase from the tribe and (b) reserving a minimum of at least 5% of profits for initiatives that go directly back to Red Yao communities. Taking on such a role comes with great responsibility. It requires sensitivity, patience, curiosity, and above all, a mindset that keeps the well-being of the Red Yao people at its core.
IMPACT SO FAR
Check out our 2022 Community Impact Report to see details about how contributions were invested.
In 2023, we contributed $120,000 towards the Red Yao Beautiful Reason Initiatives. Many updates are shared in our blog and will be adding a comprehensive report soon.