The Red Yao have been organically cultivating this specific strain of rice for nearly 1,000 years! Longsheng Rice is a high-starch, short grain rice, unique and specific only to the Longsheng mountains. Research has shown that rice protein helps make your hair smoother, increases shine, increases strength, and helps hair grow longer.
COLLABORATING WITH THE TRIBE
We buy (at a premium) the Red Yao's Longsheng Rice and use a complex process/ritual they have developed over hundreds of years to ferment and prepare the rice for their hair. The Red Yao ritual takes 7-10 days. We then put this Longsheng Rice water into a natural format most customers would be comfortable using regularly—our natural shampoo and conditioner bars.
We recognize that our existence and mission as a company are inextricably tied to the extraordinary Red Yao people, forever. We are fully committed to respecting this relationship by playing a supportive role in helping preserve this unique culture. We currently do this by (a) paying a fair and sustainable premium (2X market rate) for all Longsheng rice and products we purchase from the tribe; and (b) reserving a minimum of at least 5% of profits for initiatives that go directly back to Red Yao communities.