Sustainability
Our Promise
We are committed to responsible business practices grounded in transparency, accountability, and continuous improvement. Our products are developed to comply with applicable MOCRA requirements, use thoughtfully selected ingredients, and align with cruelty-free, vegan, and responsible sourcing standards where applicable. We continuously evaluate our formulations, sourcing, and packaging decisions as part of our commitment to long-term social and environmental responsibility.
VIORI IS COMMITTED TO
HONORING THE RED YAO
We are committed to maintaining respectful, long-term partnerships with Red Yao communities whose traditions inspire our brand. Our role is supportive, guided by collaboration, consent, and community-identified priorities.
VIORI IS COMMITTED TO
RESPONSIBLE INGREDIENTS
We formulate without sulfates, parabens, and phthalates, and design our products to be pH balanced for a wide range of hair types, including color-treated hair and extensions. Our ingredient selection process considers safety data, regulatory guidance, and industry best practices.
VIORI IS COMMITTED TO
ETHICAL AND RESPONSIBLE BUSINESS
As demonstrated by our Leaping Bunny certification for cruelty-free practices, Vegan International certification, and dedication to Fair Trade standards, ensuring our products are both compassionate and sustainable.
VIORI IS COMMITTED TO
PLASTIC FREE PACKAGING*
We prioritize packaging formats designed to eliminate plastic packaging whenever possible. Our approach also focuses on minimizing material use where feasible while maintaining product integrity and safety.*
Proudly Vegan
We are certified in V-Label standards but are open to most official Vegan certifications.
PLANT-FOCUSED FORMULATIONS
Our formulations emphasize clean, plant-derived ingredients where appropriate and are developed with ingredient transparency in mind. We consider multiple safety and regulatory resources when evaluating formulation choices.
SCENT SAFETY
Our fragrance components are formulated in accordance with IFRA Standards, which establish guidelines to help minimize the risk of irritation or sensitization.