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5% Profits Go Back to the Red Yao
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INGREDIENTS OF ANCIENT TRADITION
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All Viori products contain the same, ritually-prepared Longsheng Rice water used by the famous Red Yao to grow their hair to astonishing length and vibrance for centuries. We work directly with the Red Yao to purchase their ancient rice, at a premium, in order to create a long-term, sustainable partnership.
Viori Pro
All Viori products are professional-grade—crafted to meet the highest global standards, including EU compliance and ISO certification.
They’re made for stylists and salon professionals who want clean, natural, high-performance hair care that delivers real results, using effective ingredients that are safe for both your clients and the planet.
Interested in joining our PRO program?
VIORI HAIR SPA
Inspired by ancient Red Yao hair rituals, the Viori Hair Spa offers a luxurious, results-driven, and deeply relaxing experience.
Enjoy our signature 15-step head spa treatment—designed to detox the scalp, restore balance, and strengthen your hair from root to tip. Each treatment combines clean, natural ingredients with centuries-old techniques to rejuvenate both scalp and soul.
YOUR BEAUTIFUL REASON
Not only do we purchase Longsheng Rice directly from the Red Yao women at a 100% markup, we also give back a minimum of at least 5% of profits directly to the tribe. This money is used towards projects the Red Yao believe will bring economic prosperity, ecological harmony, cultural preservation, and the social wellbeing to their tribe.
HIGH STANDARDS
Safe & natural, 100% vegan, plastic-free, sustainable, sulfate-free, paraben-free, phthalate-free, cruelty-free, pH balanced, ethically sourced.
HAIR BENEFITS
Our natural rice cosmetics will moisturize, strengthen, rejuvenate, renew, volumize, increase natural shine, repair, and gently cleanse hair and scalp.
NATURAL INGREDIENTS
Longsheng Rice, cocoa & shea butter, rice bran oil, hydrolyzed rice protein, aloe vera, bamboo, vitamin B8, vitamin B5, vitamin E
MAKE AN IMPACT
Modernization & economic pressures have made the Red Yao culture vulnerable to extinction; Minimum 5% of profits go back to protect their future.
UPDATES
Water and Waste Conservation at Viori
Water and Waste Conservation at Viori Water Conservation Water is one of the most precious resources on our planet, and at Viori, we take our responsibility to conserve it seriously....
Where Viori’s Beautiful Reason Funds Went in 2024 — A Preview
As you know, each year Viori commits a portion of profits to support the people and culture of Longsheng through our Beautiful Reason Initiatives (BRI). In 2024, thanks to the incredible...