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SOCIAL IMPACT

BEAUTIFUL REASON

Viori's social mission in Longsheng is to partner with the Red Yao on projects they believe will help their communities thrive. They have always been our heroes, we're here to simply play a supportive role in helping them accomplish their goals.

We do this by working with the Red Yao directly to initiate projects they believe aim to bring about economic prosperity, ecological harmony, cultural preservation, and community well-being for their tribe. We call this our 'Beautiful Reason,' Viori's reason for existence, and your reason to feel good and to feel beautiful as you buy and use Viori's beauty products.

OUR RESPONSIBILITY

We recognize that our existence and mission as a company are inextricably tied to the extraordinary Red Yao people, forever. We are fully committed to respecting this relationship by playing a supportive role in helping preserve this unique culture.

We do this by (a) paying a fair and sustainable premium (2x market rate) for all Longsheng rice and products we purchase from the tribe and (b) reserving a minimum of at least 5% of profits for initiatives that go directly back to Red Yao communities. Taking on such a role comes with great responsibility. It requires sensitivity, patience, curiosity, and above all, a mindset that keeps the well-being of the Red Yao people at its core.

IMPACT SO FAR

Check out our 2022 Community Impact Report to see details about how contributions were invested.

In 2023, we contributed $120,000 towards the Red Yao Beautiful Reason Initiatives. Many updates are shared in our blog and will be adding a comprehensive report soon.

TO DATE

We have spent the following amounts on Beautiful Reason Initiatives over the years:

2021

$100,000

2022

$150,000

2023

$120,000

TOTAL

$370,000

CONNECT WITH THE YAO PEOPLE

Viori believes in the power of community. Our personal relationships with the Yao tribe have lead to beautiful things, and its this relationship that we want to share with you. We’re excited to offer several ways in which you, our loyal Viori tribe members, are able to connect with the Yao people. Below are different ways you can connect with the Yao tribe.

LIVE STREAMING

Several times a year, Viori will host free, live streaming events in the communities in which we work. Join us for this unique, immersive experience by following us on our Facebook page.

Q & A

Have a burning question you would like to ask the Yao people? Submit your questions on our Facebook page and we will share their feedback directly with you there!

GROUP TRAVEL

There’s no better way to connect with the Yao tribe than by visiting them in person. Viori will soon be posting travel packages that will make your Viori experience complete.

[COMING SOON!]

FREQUENTLY ASKED QUESTIONS