ALL NATURAL & PLASTIC-FREE
Longsheng Rice
Shampoo & Conditioner Bars Inspired by the Ancient Haircare Rituals of the Red Yao Tribe.
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HELP MAKE AN IMPACT
5% Profits Go Back to the Red Yao
INGREDIENTS OF ANCIENT TRADITION
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All Viori products contain the same, ritually-prepared Longsheng Rice water used by the famous Red Yao to grow their hair to astonishing length and vibrance for centuries. We work directly with the Red Yao to purchase their ancient rice, at a premium, in order to create a long-term, sustainable partnership.
THE STORY
For over 2,000 years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng. Secluded, the Red Yao women developed powerful hair-care rituals, centered upon the cultivation of Longsheng Rice, that have prevented their hair from greying for centuries.
OUR VALUES
The most important lesson we've learned from the Red Yao women is that highly effective cosmetics can be made safely, naturally and without destroying the earth. At Viori, it is our mission to create highly-effective, natural cosmetics that honor the values and traditions of the Red Yao Women for future generations to come.
YOUR BEAUTIFUL REASON
Not only do we purchase Longsheng Rice directly from the Red Yao women at a 100% markup, we also give back a minimum of at least 5% of profits directly to the tribe. This money is used towards projects the Red Yao believe will bring economic prosperity, ecological harmony, cultural preservation, and the social wellbeing to their tribe.
HIGH STANDARDS
Safe & natural, 100% vegan, plastic-free, sustainable, sulfate-free, paraben-free, phthalate-free, cruelty-free, pH balanced, ethically sourced.
HAIR BENEFITS
Our natural rice cosmetics will moisturize, strengthen, rejuvenate, renew, volumize, increase natural shine, repair, and gently cleanse hair and scalp.
NATURAL INGREDIENTS
Longsheng Rice, cocoa & shea butter, rice bran oil, hydrolyzed rice protein, aloe vera, bamboo, vitamin B8, vitamin B5, vitamin E
MAKE AN IMPACT
Modernization & economic pressures have made the Red Yao culture vulnerable to extinction; Minimum 5% of profits go back to protect their future.
UPDATES
Three Years in the Making: Certified Organic Longsheng Rice
Back in 2021, we sat down with a group of farmers from the local co-op in Longsheng to ask them a simple but important question: What would make the biggest...
Beauty Professionals in the Mountains: A Viori Journey to Longsheng
This year, we had the joy of bringing not one, but two groups of beauty professionals from across China to visit Longsheng — home of the Red Yao and the...