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HELP MAKE AN IMPACT

5% Profits Go Back to the Red Yao

INGREDIENTS OF ANCIENT TRADITION

•••

All Viori products contain the same, ritually-prepared Longsheng Rice water used by the famous Red Yao to grow their hair to astonishing length and vibrance for centuries. We work directly with the Red Yao to purchase their ancient rice, at a premium, in order to create a long-term, sustainable partnership.

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THE STORY

For over 2,000 years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng. Secluded, the Red Yao women developed powerful hair-care rituals, centered upon the cultivation of Longsheng Rice, that have prevented their hair from greying for centuries.

OUR VALUES

The most important lesson we've learned from the Red Yao women is that highly effective cosmetics can be made safely, naturally and without destroying the earth. At Viori, it is our mission to create highly-effective, natural cosmetics that honor the values and traditions of the Red Yao Women for future generations to come.

YOUR BEAUTIFUL REASON

Not only do we purchase Longsheng Rice directly from the Red Yao women at a 100% markup, we also give back a minimum of at least 5% of profits directly to the tribe. This money is used towards projects the Red Yao believe will bring economic prosperity, ecological harmony, cultural preservation, and the social wellbeing to their tribe.

Lighting Up the Paths: Viori’s Streetlight Initiative in Xiapu Village, Longsheng

Lighting Up the Paths: Viori’s Streetlight Initiative in Xiapu Village, Longsheng

Safety and community go hand in hand. Recently, we had the privilege of contributing to the safety and well-being of the villagers in Xiapu by sponsoring the installation of streetlights...

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Empowering Local Farmers: Domestic Rice Sales Initiative

Empowering Local Farmers: Domestic Rice Sales Initiative

 At Viori, we're committed to supporting the farmers' cooperative in Longsheng beyond our own needs. While our demand for their rice is relatively small compared to the vast amount produced,...

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