WINTERBERRY SCENTED
Snowman Set
For a Limited Time Only
NEW LIMITED EDITION
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SHOP BY HAIR CONCERN
REVIEWS | OVER 100K+ 5 STARS
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HELP MAKE AN IMPACT
5% Profits Go Back to the Red Yao
GIFT READY BUNDLES
GIFT BOX INCLUDED
INGREDIENTS OF ANCIENT TRADITION
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We incorporate Longsheng-grown rice inspired by the traditions of the Red Yao women, who are widely known for their long, beautiful hair. We work directly with Red Yao partners to purchase their traditionally cultivated rice at a premium, supporting a long-term, mutually beneficial partnership.
Viori Pro
All Viori products are professional-grade and developed to meet applicable MOCRA requirements.
They’re created for stylists and salon professionals who want clean, naturally inspired, high-performance hair care formulated to deliver visible cosmetic results—using effective ingredients chosen with both clients and responsible sourcing in mind.
Interested in joining our PRO program?
YOUR BEAUTIFUL REASON
We purchase Longsheng-grown rice through Red Yao community partners at a premium and reinvest up to 5% of profits into the communities and teams that make our work possible. These funds support community-directed projects identified by the Red Yao to promote economic opportunity, cultural preservation, environmental stewardship, and social wellbeing.
HIGH STANDARDS
Vegan, sulfate-free, paraben-free, phthalate-free, cruelty-free, and pH balanced. Formulated with thoughtfully selected ingredients and designed with reduced packaging to help minimize plastic use, guided by responsible and ethical sourcing practices.
HAIR BENEFITS
Our rice-based hair care products are formulated to gently cleanse while helping moisturize hair, improve softness and shine, add visible volume, and reduce the appearance of breakage.
NATURAL INGREDIENTS
Key ingredients include Longsheng-grown rice, cocoa and shea butter, rice bran oil, hydrolyzed rice protein, aloe vera, bamboo extract, biotin, panthenol (vitamin B5), and vitamin E.
MAKE AN IMPACT
Economic and social changes have created challenges for preserving Red Yao traditions. We reinvest up to 5% of profits into community-directed initiatives identified by Red Yao partners and the teams who help make our work possible.
UPDATES
Longsheng Wild Black Tea
We’re happy to share another positive development from our Viori BRI Tea Program—our latest purchase of Longsheng Wild Black Tea, made directly from the farmers' cooperative we’ve been partnering with...
Three Years in the Making: Certified Organic Longsheng Rice
Back in 2021, we sat down with a group of farmers from the local co-op in Longsheng to ask them a simple but important question: What would make the biggest...