At Viori, we're committed to supporting the farmers' cooperative in Longsheng beyond our own needs. While our demand for their rice is relatively small compared to the vast amount produced, we also want to ensure that the farmers are not solely dependent on Viori for their livelihood.
To this end, we have been helping the local farmers' cooperative find domestic sales channels for their rice. During a recent CSR visit to Longsheng, we partnered with a professional design team to create an attractive package for the rice. This eye-catching packaging not only enhances the visual appeal of the product but also tells the story of the local farmers and their traditional cultivation methods.
During our visit, we assisted a local shop in installing a dedicated sales booth for the rice. This shop, located in a prime spot for tourists in Longsheng, is perfectly positioned to attract potential buyers. The shop owner, enthusiastic about supporting the project, will receive a commission for every sale made, creating a win-win situation for everyone involved.
As you can see in the pictures, the newly installed sales booth is ready to welcome customers. Viori's CSR team is setting up the beautifully designed packages, each telling the story of the Red Yao farmers and their dedication to sustainable agriculture.
By helping the farmers' cooperative establish a presence in the domestic market, we aim to empower them economically, and hopefully encourage more local farmers to adopt sustainable farming practices.
Stay tuned for more updates on our efforts to support local communities and promote sustainable development. If you are interested in learning more, collaborating, or purchasing this high-quality rice, please feel free to reach out to us at sustainability@viori.com
Thank you for being a part of this journey with us!