Claims Substantiation

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Fair Trade Claim Substantiation

Viori substantiates its use of the term “Fair Trade” through documented, ongoing direct-trade relationships with producer communities, most notably the Red Yao communities of Longsheng, China. These relationships are built on direct engagement, transparent pricing, premium compensation, and long-term collaboration rather than transactional sourcing.

Key elements supporting Viori’s fair-trade claim include:

• Direct sourcing relationships with Red Yao community partners, without reliance on anonymous commodity markets

• Premium pricing above local market rates for Longsheng rice and related materials, designed to support sustainable livelihoods

• Long-term partnership commitments, rather than one-time or spot purchases

• Community-directed reinvestment, including financial contributions and project support guided by community-identified priorities

• Ongoing engagement and transparency, including regular visits, documentation, and public reporting through Viori’s mission pages and blog

Viori’s fair-trade practices are evaluated internally based on ethical sourcing principles, economic fairness, respect for cultural traditions, and community well-being. While Viori is not certified by a third-party fair-trade organization, the company believes its direct-trade model and documented practices align with widely recognized fair-trade principles and objectives.