September 2025 Sales IncentiveEligibility: Only sales made from September 1, 2025, to September 30, 2025, at 11:59 PM MDT count.
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Latest Update
1 articleStay informed with the newest news and announcements from Viori Pro
Program Overview
7 articlesLearn everything you need to know about the Viori Professional Program and its benefits.
Professional Wholesale ProgramEmpowering beauty professionals to reach their highest level of success by using natural, sustainable, professional-grade beauty solutions.…
Commission StructuresUnlock exciting opportunities to grow your income with Viori's generous commission structure, designed to reward your efforts across various…
Sales Rewards ProgramJoin our exclusive rewards program designed to celebrate and support your success.
Viori Professional Sales Rewards Program
Join our exclusive rewards program designed to celebrate and support your success. From monthly bonuses to annual milestone rewards, the Viori Professional Rewards Program is your opportunity to earn exciting perks while building your business.
Program Overview
Program Duration:
- Starts: March 1, 2025
- Ends: December 31, 2025
This program offers a variety of bonuses, incentives, and opportunities to help you grow your sales while rewarding your hard work.
Understanding Sales Totals and Rewards
To fully grasp how rewards are calculated, it’s important to understand how sales totals are determined:
Sales Calculation Formula
- Base Sales:
- Sales generated through Viori kiosks and the website using your PRO50 code, multiplied by 2.
- Additional Sales:
- Sales generated through your unique Shopify Collabs code.
- Deductions:
- Sales totals exclude sales tax, shipping charges, and platform fees.
Viori Professional Rewards
Viori Rewards
Enjoy exclusive gifts, discounts, or offers—available through your Viori rewards account.
Redeem rewards based on your monthly sales directly via our platform.
Excusive Monthly Rewards
From time to time, we surprise our top-performing professionals with special rewards based on monthly or annual sales performance. Keep an eye on your email for announcements and opportunities to earn exclusive gifts, experiences, or recognition through our Sales Tier Rewards.
Longsheng Experience 2026
Sponsored by Viori
Earn a 7–9 day all-expenses-paid trip to Longsheng, China—the birthplace of Viori’s inspiration.
To qualify, simply generate $25,000+ in sales during 2025 through our Professional Wholesale Program.
- This unforgettable experience includes:
- Includes flights, hotels, transportation, and meals.
- Connect with the origins of Viori’s inspiration on this once-in-a-lifetime trip.
- Must be a signed-up, onboarded and trained Viori Wholesale Program professional.
Limited-Time Bonuses
Las Vegas Trip Bonus
- Top 5 Sellers by June 1, 2025 (11:59 PM MST):
- Win an all-expenses-paid trip to Las Vegas, from June 19–23, 2025.
- For more information see June 19 - 23, 2025 Las Vegas, International Beauty Show
IBS Show Pass Bonus
- Top 25 Sellers by June 1, 2025 (11:59 PM MST):
- Receive a free IBS Show pass.
- For more information see June 19 - 23, 2025 Las Vegas, International Beauty Show
Exclusive Bonuses
Bloom Studios Bonus
- $1,000 in Sales by June 1, 2025:
- Earn a 7-9 day all-expenses-paid trip to Longsheng, China, in 2025.
- Eligibility:
- Must be a full-time studio leaser at Bloom Studios, Midvale, Utah.
- Must be signed up, onboarded, and have completed training for the Viori Professional Wholesale Program by March 1, 2025.
- Trip Details:
- Top 8 sellers from Bloom Studios will attend with April & Brickman.
- Max group size 10.
- We will have multiple waves throughout the year, starting in September 2025.
- For more information see 2025 Longsheng, China Trip: Meet the Red Yao Women & Visit the Rice Terraces
Brand GuidelinesFor detailed information about our branding standards and requirements, please refer to our Viori Brand Guidelines.
Creator GuidelinesWhat is Viori?
Professional Return PolicyEffective Date: January 7, 2024 Returns & Exchanges At Viori, we are committed to providing high-quality products and exceptional service.
Effective Date: January 7, 2024
Returns & Exchanges
At Viori, we are committed to providing high-quality products and exceptional service. If you are not completely satisfied with your purchase, we offer a streamlined return process through our Viori representatives to ensure your experience is hassle-free.
Eligibility for Returns:
- Returns or exchanges must be initiated within 30 days of the purchase date.
- Products must be unopened, unused, and in their original packaging.
- Proof of purchase, such as a receipt or invoice, is required.
Return Process:
- Contact Your Viori Representative:
- All returns and exchanges must be processed through your assigned Viori representative.
- Reach out directly via Slack, email, or phone to begin the return process.
- Product Inspection:
- The Viori representative will review the condition of the product to confirm eligibility.
- Approved returns will be accompanied by a Return Authorization (RA) number provided by the representative.
- Return Drop-Off or Shipping:
- Eligible products may be returned to your designated Viori salon suite warehouse/retail store for processing.
- Alternatively, your Viori representative can assist with shipping instructions if an in-person drop-off is not possible.
- Refunds & Exchanges:
- Refunds will be issued to the original payment method within 7-10 business days of return approval.
- Exchanges will be processed immediately upon receipt of returned items.
Damaged or Defective Items:
- If you receive a damaged or defective item, contact your Viori representative within 7 days of receipt to arrange a replacement or refund.
Non-Returnable Items:
- Products that have been opened, used, or tampered with.
- Clearance or final sale items.
- Custom or special-order products.
Customer Support:
For any questions or concerns about your return, please contact your Viori representative directly or email support@viori.com.
Thank you for choosing Viori. We value your partnership and are here to support your success!
Shopify CollabsShopify Collab Dashboard Link https://www.shopify.com/collabs/find-brands Connect Your Bank Account to Shopify Collabs To connect a bank account to…
Application Form
3 articlesApply to be a professional wolesaler
Application FormStart Your Application Click the link below to begin your application: Begin Application.
Program QualificationsJoin the Viori Professional Wholesale Program To become a member of the Viori Professional Wholesale Program, you must meet the following…
Program TermsBy applying to join the Viori Professional Wholesale Program , I agree to the following terms: I am authorized to sell Viori products only in the…
Viori Wholesale Program Terms
By applying to join the Viori Professional Wholesale Program, I agree to the following terms:
1. Authorization & Sales
- I am authorized to sell Viori products only in the United States to end-user consumers—not to resellers.
- I will sell products only through my physical location of business listed in my application form or authorized online platforms approved by written consent from Viori.
- I will not sell products on any third-party marketplaces (e.g., Amazon, eBay, Any Social Media Market Places, Faire, etc.) without written approval from Viori.
- I will not use any form of pay-per-click marketing to sell Viori product (e.g. Facebook ads, Google ads, etc.)
2. Product Orders
- I will purchase products directly from Viori.
- I understand that Viori may reject or limit orders at its discretion.
- I will follow Viori’s current sales and return policies.
3. Business Operations
- I will operate my business in an ethical and legal manner.
- I will accurately represent Viori products and avoid misleading claims.
- I will follow Viori’s advertising and branding guidelines.
4. Product Handling & Quality Control
- I will store products in a cool, dry place below 72°F, away from sunlight.
- I will inspect all shipments for damage or defects before selling.
- I will sell products only in their original packaging—no repackaging, altering, or selling opened items.
- I will report any product defects or customer complaints to Viori immediately.
- I agree to maintain Viori’s products in a clean and presentable condition at all times.
5. Intellectual Property
- I understand Viori owns all logos, trademarks, and branding rights.
- I will only use Viori’s approved logos and materials for marketing.
- I will not create or register domain names, social handles, or branding resembling Viori trademarks.
- I understand Viori may review and approve or reject how I use its branding.
6. Confidentiality
- I will keep any business information shared by Viori confidential, even after this agreement ends.
7. Non-Competition
- I will not sell or develop competing products during this agreement or for one year after termination. (Excludes states where restrictions are prohibited by law.)
8. Termination
- I understand this agreement can be terminated by either party with 30 days’ notice or immediately in case of a breach.
- Upon termination:
- I will stop selling Viori products immediately.
- I will pay all outstanding invoices.
- I will stop using Viori branding and trademarks.
9. Legal Compliance
- I will comply with all local, state, and federal laws related to my business operations.
- I agree that disputes will be resolved under Utah law in Utah County courts.
10. Liability & Warranty
- I understand Viori is not liable for indirect damages, lost profits, or legal fees.
- I understand Viori’s liability is limited to the amount I paid for products in the past 6 months.
- I acknowledge that Viori makes no warranties, expressed or implied, about its products.
11. Agreement Updates
- I understand Viori may update this agreement at any time and that my continued participation means I accept any changes.
Acknowledgment
By submitting my Viori Professional Wholesaler Application, I confirm that:
- I have read and agree to these terms.
- I understand my responsibilities as a Viori wholesale partner.
- I will maintain high standards for product handling and customer service.
Onboarding Guide
8 articlesFollow step-by-step guidance to get started as a Viori professional with ease.
Onboarding GuideCongratulations! You’ve been approved for the Viori Professional Wholesale Program.
How to Purchase & Sell Viori ProductsViori provides flexible and profitable options for professionals to sell products without managing inventory directly.
Setting Up Your Commission CodesBefore starting, ensure the professional’s application has been completed and approved before proceeding.
Confirm Application Approval
Before starting, ensure the professional’s application has been completed and approved before proceeding.
1. Setting Up the PRO50 Code (Shopify Discount Code)
The PRO50 code allows professionals to purchase products at a 50% discount through Viori Retail Shop kiosks or Viori.com. This is not a Shopify Collabs code but a standard Shopify discount code.
Steps to Set Up the PRO50 Code in Shopify:
- Verify the Professional’s Email in Shopify:
- Go to Shopify > Customers.
- Use the search bar to locate the professional’s email address.
- If the email exists, proceed to the next step.
- If the email does not exist:
- Click Add Customer (top right).
- Add the professional’s name and email address.
- In the Tags section (right-hand side), enter
Professional Wholesaler. - Click Save at the top.
- Add the Professional to the PRO50 Discount Code:
- Navigate to Shopify > Discounts.
- Search for
PRO50using the search bar or hourglass icon. - Select the
PRO50code. - Scroll to the Specific Customers section.
- In the Search Customer field, enter the professional’s email address and select their profile.
- Click Save at the top.
- Test the PRO50 Code:
- Visit the kiosk or the Viori.com checkout.
- Scan a product and proceed to checkout.
- Enter the professional’s email address and apply the
PRO50code. - Confirm the discount applies correctly.
- If any issues arise, contact support for assistance.
2. Setting Up the Regular Shopify Collabs Code (Required)
The Regular Shopify Collabs Code allows professionals to earn a 50% commission on purchases made using their unique code. This code does not require the professional to carry inventory.
Steps for Viori Representatives to Set Up the Regular Shopify Collabs Code:
- Log into Shopify:
- Navigate to Collabs in the left-hand menu.
- Click Recruiting under Collabs.
- Select Invite By Email (top right).
- Set Up the Regular Code:
- Tier: Select
Regular Commission Code: Beauty Professionals. - Gift: No selection required.
- Email Address: Enter the professional’s email address.
- Affiliate Code:
- Start with the professional’s first name (e.g.,
BRYCE). - If unavailable, add letters from their last name (e.g.,
BRYCEF). - Accommodate custom requests if needed.
- Start with the professional’s first name (e.g.,
- Tier: Select
- Finalize and Send the Invite:
- Agree to the terms.
- Click Send Invite.
- Important for Professionals:
- Access the Shopify Collabs Dashboard using this link: Shopify Collabs Dashboard.
- Record login information (email and password used for account creation).
- Add payment information (banking details) to ensure timely payouts.
3. Setting Up the Deals Shopify Collabs Code (Optional)
The Deals Code allows professionals to offer their clients a discount (default: 15%) while earning a 40% commission. This code is optional, and separate email addresses and accounts must be set up for the Regular and Deals Codes.
Steps for Viori Representatives to Set Up the Deals Shopify Collabs Code:
- Log into Shopify:
- Navigate to Collabs in the left-hand menu.
- Click Recruiting under Collabs.
- Select Invite By Email (top right).
- Set Up the Deals Code:
- Tier: Select
Deals Commission Code. - Gift: No selection required.
- Email Address: Enter a separate email address from the one used for the Regular Code.
- Affiliate Code:
- Add "DEALS" to the Regular Code (e.g.,
BRYCEDEALS).
- Add "DEALS" to the Regular Code (e.g.,
- Default Discount: Set as 15% for clients.
- Commission: Set as 40% for the professional.
- Tier: Select
- Finalize and Send the Invite:
- Agree to the terms.
- Click Send Invite.
- Important for Professionals:
- Ensure separate email addresses and accounts are created for the Regular and Deals Codes.
- Access the Shopify Collabs Dashboard using this link: Shopify Collabs Dashboard.
- Record login information for both accounts.
- Add payment information (banking details) for both accounts.
Promotion Adjustments for the Deals Code
During promotions (e.g., Mother’s Day, Black Friday):
- The Deals Code will match public discounts on Viori’s website.
- Commission rates may adjust based on the promotion, with clear communication provided about any changes.
Once all codes are set up, refer to How to Use Your Professional Discount Codes to begin utilizing them effectively.
How to Use Your Professional Discount CodesThis guide explains how to use the three types of professional discount codes— PRO50 Code , Regular Shopify Collabs Code , and Deals Shopify Collabs…
This guide explains how to use the three types of professional discount codes—PRO50 Code, Regular Shopify Collabs Code, and Deals Shopify Collabs Code. It also includes details on accessing your Shopify Collabs account and ensuring your banking information is set up for timely payouts.
1. PRO50 Code (Shopify Discount Code)
The PRO50 Code is a Shopify discount code that allows professionals to purchase Viori products at a 50% discount through the Viori Retail Shop kiosks or Viori.com.
When to Use the PRO50 Code
- For personal inventory: Purchase products at wholesale prices to sell directly to your clients.
- For personal use: Restock Viori products for yourself at a discounted rate.
How to Use the PRO50 Code
- At the Kiosk:
- Visit the Viori Retail Shop.
- Select the products you wish to purchase.
- Enter the email address associated with your PRO50 code when prompted.
- Apply the PRO50 code at checkout to receive 50% off.
- On Viori.com:
- Visit Viori.com.
- Select the products you wish to purchase.
- Enter the email address associated with your PRO50 code at checkout.
- Apply the PRO50 code to receive 50% off.
Important Reminder: The PRO50 code will only work if the email address entered at checkout matches the email associated with the professional’s PRO50 account.
2. Regular Shopify Collabs Code (Required)
The Regular Shopify Collabs Code is used to earn 50% commission on client purchases made using your unique code. This code is ideal for professionals who prefer not to carry inventory.
When to Use the Regular Shopify Collabs Code
- For direct client sales: Share the code with clients for online purchases.
- For online referrals: Use the code in social media posts, emails, and texts to encourage sales and earn commissions.
How to Use the Regular Shopify Collabs Code
- Share your unique code with clients or post it online.
- Direct clients to shop on Viori.com, where they can apply your code at checkout.
- Commissions are tracked and paid through Shopify Collabs.
3. Deals Shopify Collabs Code (Optional)
The Deals Code is an optional code that allows professionals to offer clients a discount (default: 15%) while earning a 40% commission. This code is useful for promotional periods and social sharing.
When to Use the Deals Shopify Collabs Code
- For promotional offers: Share this code with clients to provide them with discounts.
- During Viori promotions: The Deals Code will automatically match public discounts during events like Black Friday.
How to Use the Deals Shopify Collabs Code
- Share the code with clients, followers, or friends.
- Clients apply the code at checkout on Viori.com to receive their discount.
- Commissions are tracked and paid through Shopify Collabs.
Accessing the Shopify Collabs Dashboard
- Visit the Shopify Collabs Login Page:
- Go to Shopify Collabs click login on the top right .
- Log In:
- Use the email address and password associated with your Regular Shopify Collabs or Deals Code account.
- If you have both codes, ensure you log in to the correct account.
- Set Up Banking Information:
- Once logged in, navigate to the payment settings.
- Enter your banking details to ensure timely payouts.
- Double-check that all information is accurate.
Choosing the Right Code for the Scenario
| CodeScenarioDiscountCommission | |||
| PRO50 Code | Use for personal purchases or inventory at kiosks or Viori.com. | 50% | None |
| Regular Code | Share with clients for direct purchases or online referrals. | None | 50% |
| Deals Code | Offer discounts to clients during promotions or general sales. | 15% (default) | 40% |
Banking Information Reminder
To receive payouts for commissions earned through Shopify Collabs:
- Log in to the Shopify Collabs Dashboard.
- Navigate to the payment settings.
- Add your banking details.
- Double-check that your information is accurate to avoid delays.
Next Steps
Once you have reviewed this article, let's talk about How to Use the Self-Check Out Kiosk.
Getting Started GuideTo become fully trained on Viori and its products, you need to understand the following topics.
Welcome to Viori Professional TrainingWelcome to your Viori Professional Training Hub.
Join the Viori Pro GroupMe CommunityWe’re excited to invite all Viori Professionals to join our exclusive GroupMe community—your go-to space for staying connected and up to date with…
Printable Tools for Your Retail SpaceWe’ve created a collection of downloadable print assets to help you elevate your Viori retail display and make it easier for clients to learn about…
Professional FAQ
8 articlesFind answers to the most common questions from Viori professionals.
How to Apply to Become a Viori Professional Wholesaler?Start Your Application Click the link below to begin your application: Begin Application.
How Do I Order Viori Products at Wholesale?As a valued member of the Viori Professional Wholesale Program , you have access to exclusive benefits that make it easy to stock Viori products for…
As a valued member of the Viori Professional Wholesale Program, you have access to exclusive benefits that make it easy to stock Viori products for your business. Below is a step-by-step guide to help you maximize your membership and answer any questions about ordering products at wholesale.
Ordering Viori Products at Wholesale
- Using Your Pro50 Code:
- Your Pro50 code gives you 50% off Viori products.
- You can use this code in two convenient ways:
- At Viori Kiosks: Visit any Viori kiosk at retail shops and apply your Pro50 code to purchase products at wholesale prices.
- Online: Go to viori.com and enter your Pro50 code during checkout to enjoy the same 50% discount. Your order will be shipped directly to you.
- Important Reminder: Use the email associated with your Pro50 code (set up during onboarding) when placing orders. This ensures your discount and benefits are properly applied.
Earning Commissions with Your Shopify Collab Code
As a professional in our program, you can also earn commissions through your Shopify Collab code:
- Share your unique Shopify Collab code with clients, friends, and family.
- When they use your code to make purchases, you’ll receive a 50% commission on every sale.
This dual benefit allows you to both stock up on products at wholesale prices and earn additional income by sharing Viori with others.
Maximize Your Membership
- Take advantage of your Pro50 code to stock your inventory efficiently.
- Share your Shopify Collab code to grow your earnings while introducing others to the benefits of Viori products.
If you have any questions or need further assistance, don’t hesitate to reach out to your Viori ambassador. We’re here to support your success as a member of the Viori Professional Wholesale Program!
How Do I Book a Hair Spa Appointment for My Client?Visit the Booking Page: Go to viori.com/spa/booking to view available services and schedule an appointment.
How to Book a Hair Spa Appointment for Your Client
- Visit the Booking Page:
- Go to viori.com/spa/booking to view available services and schedule an appointment.
- Choose the Right Location:
- Ensure the correct studio location is selected during the booking process.
- Select a Service:
- Choose the service your client is interested in:
- The Foundation Hair Wash
- The Ritual Hair Spa Experience
- Pick a Date & Time:
- Select the preferred date and time for the appointment.
- Enter Personal Information:
- Fill out the required personal details for the booking.
- Confirm the Appointment:
- Click Book Now to finalize the appointment.
- Complete the Waiver Forms:
- Your client will need to sign the waiver forms before their visit. Please ensure they complete these forms to avoid delays on the day of the appointment.
That’s it! Your client will be all set for their spa experience.
How Do I Track My Sales and Commissions?You can track your sales and commission through your Shopify Collabs account.
How Much Do I Get Paid?Please see the article title Commission Structures.
Do My Clients Have to Buy In-Person at the Studio?No, your clients can also purchase online at viori.com using your promo code at checkout.
How Often Do I Get Paid?Payments are made every 2 weeks.
What Happens if My Customer Wants to Return a Product and Get a Refund?See the article titled Professional Return Policy.
Increasing Your Sales
2 articlesTips and strategies to help you grow your revenue as a Viori professional.
How to Maximize Success with Viori ProductsSuccess with Viori products begins with understanding your customers and providing a personalized, engaging, and memorable shopping experience.
Discount Strategies for Maximizing SalesLeverage key moments such as holidays, product launches, or special events to offer discounts.
Sales Reward Hub (monthly incentives)
6 articlesGet the latest Viori rewards and incentive offers—never miss a perk.
May 2026 Monthly Incentives#1 #1 Top Seller Prize Our top seller for the month of May will receive a $200 gift card to the store of their choice!
April 2026 Monthly Incentives#1 April Lucky Draw All Professionals who generate over $500 in total sales during the month of April will be automatically entered into our April…
March 2026 Monthly Incentives#1 Top Seller Prizes We’re rewarding our highest achievers this month with cash-value prizes: 🥇 1st Place Seller: $500 Reward 🥈 2nd Place Seller…
Feb 2026 Monthly Incentives#1 Top Seller Prizes We are rewarding our highest achievers this month with cash-value prizes: 🥇 1st Place Seller: $500 Reward 🥈 2nd Place Seller…
January 2026 Monthly Incentive — Chance to Win $250All pros who meet the requirements below will be entered for a chance to win $250.
August 2026 Monthly IncentiveTime to beat the heat this August!
Sales Reward Hub (annual incentives)
4 articlesGet the latest Viori rewards and incentive offers—never miss a perk.
Top Seller of the Year 2026Achieve the highest total sales of Viori products between January 1, 2026, and December 31, 2026, at 11:59 PM MDT.
#1 Seller of the Year 2026: Custom Shampoo & Conditioner Bar Line
Achieve the highest total sales of Viori products between January 1, 2026, and December 31, 2026, at 11:59 PM MDT.
Prize:
The top-selling professional will earn the opportunity to design a limited-edition shampoo and conditioner bar line, including:
Packaging:
- Custom Viori accordion-style box and side-load carton
- Fully customized within Viori’s design guidelines
Product Details:
- Custom name, scent, and bar shape (within Viori’s production capabilities)
Launch:
- Released as a Limited-Time Offer (LTO) campaign on Viori.com until sold out
- Initial production: 5,000 bars (2,500 shampoo bars + 2,500 conditioner bars)
Earnings:
- Professional earns 5% of all net sales from online and retail channels for this LTO
Purchase & Resale:
- Professional may purchase their line anytime using their Pro50 code for resale
- Product available for all professionals to purchase with their Pro50 code
- Product available on Viori.com, and customers can purchase with the professional’s
Shopify Collabs code
- Post-Launch:
- Option to purchase additional quantities at a negotiated private label/OEM cost for resale (requires separate agreement)
Rules:
- Sales are tracked via Viori’s official sales reporting system
- Only sales through authorized channels (Viori website, approved retail partners) are eligible
- Returns, refunds, or cancellations in 2025 will be deducted from the total sales amount
- In case of a tie, the winner will be determined by the total number of unique customer transactions
- Winner will be announced by January 15, 2026, and contacted to begin the design process
- Viori retains final approval over all design and production decisions to ensure brand consistency
Disclaimer:
Viori reserves the right to verify all sales and disqualify any entries suspected of fraud or non-compliance. Prize design and production timelines are subject to manufacturing schedules and supply chain availability. By participating, you agree to these rules and grant Viori permission to feature your name and product in promotional materials.
Longsheng Trip 2026For 2026, we are selecting the Top 8 China-Trip-Qualified Professionals.
The 2026 Executive VIP RetreatWe are rewarding our most elite performers with a fully curated, all-expense-paid luxury getaway.
Rewards Points ProgramEarn points for your purchases and redeem them for exclusive rewards.
Product Certifications
7 articlesProduct Certifications
Fair Trade - Factory and ProductsFair Trade Certification ensures that the ingredients in your beauty products are sourced ethically and sustainably.
Fair Trade Certification
What Is Fair Trade Certification?
Fair Trade Certification ensures that the ingredients in your beauty products are sourced ethically and sustainably. It guarantees that workers and farmers involved in the supply chain are paid fair wages, work in safe conditions, and benefit from community investments in education, healthcare, and infrastructure.
Fair Trade also promotes environmentally friendly practices, such as sustainable farming methods that protect ecosystems and reduce environmental harm.
Key Principles of Fair Trade Certification:
- Fair Prices: Producers receive a minimum guaranteed price for their goods, ensuring they can cover production costs even when market prices fluctuate.
- Premium for Community Development: Producers earn an additional premium that is invested in community projects such as education, healthcare, and infrastructure.
- Safe Working Conditions: Ensures that workers operate in safe, hygienic environments and receive fair wages.
- Environmental Sustainability: Encourages sustainable farming and production practices to minimize environmental impact.
- No Child or Forced Labor: Prohibits child and forced labor, ensuring ethical working conditions.
- Empowerment of Producers: Promotes democratic decision-making within producer organizations and supports small-scale farmers and workers.
Why Should You Care About Fair Trade Certification?
By incorporating Fair Trade Certified ingredients in your products or partnering with certified suppliers, you’re doing more than meeting consumer demand—you’re actively contributing to a better world.
Key Benefits of Fair Trade Certification:
- Supports Ethical Practices
- Demonstrates your commitment to fair wages, safe working conditions, and community development for farmers and workers.
- Enhances Brand Reputation
- Consumers increasingly favor brands that prioritize transparency and social responsibility. Fair Trade Certification sets you apart as a leader in ethical beauty.
- Meets Consumer Expectations
- Today’s consumers want to know the story behind the products they use. Fair Trade Certification gives them confidence that your brand aligns with their values.
- Encourages Sustainability
- Fair Trade encourages environmentally sustainable farming practices, helping reduce your carbon footprint and support biodiversity.
- Improves Market Access
- Certification helps your brand appeal to new markets and customers, especially in regions where ethical sourcing is a top purchasing criterion.
- Boosts Community Impact
- A portion of Fair Trade premiums goes toward community projects, creating positive ripple effects in producer communities around the world.
VeganVegan Certification ensures that your products contain no animal-derived ingredients or byproducts and that no animal testing is conducted at any…
Vegan
What Is Vegan Certification?
Vegan Certification ensures that your products contain no animal-derived ingredients or byproducts and that no animal testing is conducted at any stage of development, either by you or your suppliers. It applies to a wide range of products, from skincare and makeup to haircare and personal care.
Key Criteria for Vegan Certification:
- No Animal Ingredients or Byproducts:
- Excludes meat, dairy, eggs, honey, beeswax, gelatin, shellac, or any other animal-derived substances.
- Includes both primary ingredients and processing aids (e.g., enzymes, colorants).
- No Animal Testing:
- The product and its ingredients must not be tested on animals by the company or third parties.
- No Cross-Contamination:
- Measures must be taken to prevent cross-contamination with animal-based products during production.
- No Genetic Modification Using Animals:
- Ingredients must not involve genetic engineering processes that include animal genes or byproducts.
Why Is Vegan Certification Important?
Having Vegan Certification communicates transparency and trust to your customers, aligning your brand with one of the fastest-growing segments in the beauty industry: ethical and plant-based beauty.
Benefits of Vegan Certification:
- Builds Consumer Trust
- Certification guarantees that your products meet strict vegan standards, reassuring customers that they’re truly cruelty-free and free from animal-derived ingredients.
- Appeals to Growing Demand
- The vegan beauty market is booming as consumers look for products that reflect their ethical, environmental, and health-conscious values. Certification positions your brand as a leader in this movement.
- Enhances Brand Reputation
- By obtaining Vegan Certification, your brand demonstrates its commitment to sustainability, compassion, and innovation, differentiating you from competitors.
- Improves Global Market Access
- Vegan Certification is recognized and respected worldwide, helping your brand reach a broader audience, including eco-conscious and vegan consumers.
- Supports Sustainability
- Vegan products often have a lower environmental impact, as they avoid ingredients linked to deforestation, greenhouse gas emissions, and animal agriculture.
- Simplifies Consumer Choices
- A certified logo on your packaging makes it easy for customers to identify your products as vegan, building loyalty and trust.
Leaping BunnyLeaping Bunny The Leaping Bunny Certification is awarded to companies that meet the highest standards of cruelty-free practices.
Leaping Bunny
What Is Leaping Bunny Certification?
The Leaping Bunny Certification is awarded to companies that meet the highest standards of cruelty-free practices. It ensures that no animal testing is involved at any stage of the product’s development—whether for the product itself or any of its ingredients. This certification is awarded by Cruelty-Free International and is recognized globally as the gold standard for cruelty-free products.
Key Features of Leaping Bunny Certification:
- No Animal Testing:
- Neither the product nor its ingredients can be tested on animals at any stage of development.
- Applies to the company and all of its suppliers and manufacturers.
- Supply Chain Monitoring:
- Requires rigorous verification of the entire supply chain to confirm no animal testing is involved.
- Commitment to Future Standards:
- Companies must pledge to avoid animal testing in the future for certified products.
- Independent Auditing:
- Leaping Bunny Certification involves independent audits to ensure compliance with cruelty-free practices.
- Global Applicability:
- Recognized across multiple regions, making it an internationally trusted symbol of cruelty-free products.
Why Does Leaping Bunny Certification Matter?
Being certified by Leaping Bunny means your brand aligns with consumers’ growing demand for ethical, cruelty-free products. It’s not just about meeting a standard—it’s about building trust with a conscious consumer base that values integrity, compassion, and transparency.
Key Benefits of Leaping Bunny Certification:
- Builds Consumer Trust
- The Leaping Bunny logo is one of the most recognized symbols of cruelty-free products. Displaying this certification helps customers feel confident in your commitment to ethical practices.
- Appeals to Ethical Consumers
- The demand for cruelty-free products is increasing, especially among millennials and Gen Z consumers who prioritize brands that align with their values. Leaping Bunny certification sets your products apart in this competitive market.
- Expands Market Reach
- The Leaping Bunny Certification is recognized globally, opening doors to international markets and helping your products appeal to consumers in various regions where cruelty-free certification is highly valued.
- Enhances Brand Reputation
- Companies that are committed to cruelty-free practices build a strong reputation for transparency and social responsibility. The Leaping Bunny logo reinforces your brand’s ethical values.
- Increases Consumer Loyalty
- Ethical consumers are more likely to support brands that share their values, leading to long-term customer loyalty and repeat business.
- Comprehensive Certification
- Unlike some other certifications, Leaping Bunny requires that animal testing is prohibited not only by your company but also by your suppliers and third-party manufacturers, ensuring the entire supply chain is cruelty-free.
RSPORSPO RSPO Certificationa ensures that the palm oil used in your products is sourced responsibly, adhering to environmental and social standards that…
RSPO
What Is RSPO Certification?
RSPO Certificationa ensures that the palm oil used in your products is sourced responsibly, adhering to environmental and social standards that protect ecosystems, prevent deforestation, and support fair labor practices. It is a comprehensive certification that applies to palm oil producers, processors, and companies throughout the supply chain.
Key Principles of RSPO Certification:
RSPO-certified palm oil must meet the RSPO Principles & Criteria, which include:
- No Deforestation:
- Protects forests and high conservation value (HCV) areas from being cleared for palm oil plantations.
- Preservation of Biodiversity:
- Ensures that wildlife habitats, including those of endangered species, are not destroyed.
- Reduction of Greenhouse Gas Emissions:
- Implements best practices to reduce emissions from palm oil production and land use.
- Respect for Workers and Communities:
- Guarantees fair labor conditions, human rights, and respect for the rights of indigenous peoples and local communities.
- Transparent and Legal Practices:
- Mandates compliance with local and international laws and transparent supply chain practices.
- Efficient Land Use:
- Encourages sustainable yields and efficient land use to reduce environmental impact.
Why Does RSPO Certification Matter?
Sustainability and ethical sourcing are no longer just buzzwords—they are essential to building trust with modern consumers. RSPO certification demonstrates your commitment to protecting the environment and supporting ethical production practices, giving your brand a competitive edge in an increasingly conscientious marketplace.
Key Benefits of RSPO Certification:
- Ensures Sustainable Sourcing
- RSPO-certified palm oil is produced with a focus on environmental protection, preventing deforestation and conserving wildlife habitats, such as rainforests.
- Builds Consumer Trust
- With consumers becoming more aware of sustainability issues, RSPO certification gives your customers confidence that your products are responsibly sourced and aligned with their ethical values.
- Supports Ethical Practices
- RSPO certification ensures that workers are treated fairly, with a focus on fair wages, safe working conditions, and respect for human rights. This helps promote positive impacts on the communities that produce palm oil.
- Enhances Brand Reputation
- By demonstrating a commitment to sustainability and ethical sourcing, your brand will stand out as a responsible leader in the beauty industry, earning the loyalty of consumers who value these principles.
- Access to Growing Markets
- RSPO-certified products appeal to environmentally conscious consumers, retailers, and markets that require sustainable sourcing, expanding your brand's potential reach.
- Meets Regulatory Expectations
- As sustainability becomes an increasingly important factor in regulations worldwide, RSPO certification helps ensure that your products comply with industry and government standards related to environmental impact.
Carbon NeutralCarbon Neutral Certification means that your brand has successfully measured its total carbon footprint, reduced emissions where possible, and offset…
Carbon Neutral
What Is Carbon Neutral Certification?
Carbon Neutral Certification means that your brand has successfully measured its total carbon footprint, reduced emissions where possible, and offset the remaining emissions through verified carbon offset projects. These projects may include renewable energy, reforestation, and other sustainability initiatives designed to reduce greenhouse gas emissions globally.
Key Features of Carbon Neutral Certification:
- Carbon Footprint Assessment:
- Calculates the total greenhouse gas (GHG) emissions generated by an organization, product, or activity.
- Includes emissions from direct (Scope 1), indirect (Scope 2), and value chain-related activities (Scope 3).
- Reduction Strategies:
- Implements measures to reduce emissions wherever possible through energy efficiency, renewable energy, and sustainable practices.
- Offsetting:
- Purchases verified carbon credits or invests in carbon removal projects (e.g., reforestation, renewable energy projects) to offset remaining emissions.
- Third-Party Verification:
- Certification is conducted by an independent body to ensure transparency and accuracy.
- Annual Reporting:
- Organizations must report and re-certify annually to maintain their carbon-neutral status.
Why Does Carbon Neutral Certification Matter?
Consumers today are increasingly focused on the environmental impact of the products they purchase. By obtaining Carbon Neutral Certification, your brand demonstrates that it is not only aware of its environmental responsibilities but is actively taking steps to make a positive impact.
Key Benefits of Carbon Neutral Certification:
- Showcases Environmental Responsibility
- Certification proves that your brand is actively working to reduce its carbon emissions and contribute to the fight against climate change.
- Builds Consumer Trust
- Today’s eco-conscious consumers seek out brands that take real action on sustainability. Carbon Neutral Certification provides transparent proof that your brand is walking the talk.
- Enhances Brand Reputation
- Position your brand as an industry leader in sustainability by showcasing your commitment to environmental protection. A carbon-neutral status boosts credibility and attracts environmentally minded customers.
- Attracts New Markets and Consumers
- Certification helps your products stand out in a crowded market. Eco-conscious consumers are more likely to purchase from brands that demonstrate carbon neutrality, expanding your customer base.
- Supports Global Sustainability Goals
- By offsetting your carbon emissions, you’re contributing to global efforts to reduce greenhouse gases and mitigate the impact of climate change.
- Improves Operational Efficiency
- The process of achieving carbon neutrality often leads to more energy-efficient operations, cost savings, and a stronger overall sustainability strategy.
- Regulatory Compliance
- As governments around the world implement stricter environmental regulations, carbon neutrality helps ensure your brand stays ahead of regulatory requirements and demonstrates leadership in environmental practices.
Clean+ Planet Positive at SephoraClean+ Planet Positive is a sustainability and clean beauty initiative by Sephora, designed to promote products that not only meet high standards for…
Think DirtyThink Dirty - Dirty Meter 0 Think Dirty is a popular mobile app that helps consumers make informed choices by providing detailed ingredient…
Think Dirty - Dirty Meter 0
What Is Think Dirty Certification?
Think Dirty is a popular mobile app that helps consumers make informed choices by providing detailed ingredient information and ratings for personal care and beauty products. The Think Dirty Certification ensures that your products meet rigorous standards for safety and transparency, providing consumers with the confidence that your formulations are clean, non-toxic, and safe for daily use.
The certification process evaluates ingredients based on their potential risks and overall environmental impact, ensuring that products meet the highest standards for health-conscious consumers.
Key Features of Think Dirty:
- Ingredient Analysis:
- The app scans product barcodes to provide a breakdown of all listed ingredients.
- Each ingredient is rated for its potential health and environmental impact.
- "Dirty Meter" Rating:
- Products are scored on a scale from 0 to 10:
- 0-3: Low concern (clean ingredients).
- 4-7: Moderate concern.
- 8-10: High concern (potentially harmful ingredients).
- Products are scored on a scale from 0 to 10:
- Transparency:
- Provides detailed explanations of each ingredient, including links to scientific studies and regulatory guidelines.
- Product Recommendations:
- Suggests cleaner and safer alternatives for products that receive high "dirty" ratings.
- User-Friendly Interface:
- Allows users to search by product name, category, or barcode scanning for quick access to information.
- Custom Lists:
- Users can create personal lists of favorite products or ones they want to avoid.
Why Does Think Dirty Certification Matter?
As more consumers prioritize clean and ethical beauty products, Think Dirty Certification helps your brand stand out by providing clear, easily accessible information about your ingredients. This certification makes it easier for shoppers to find and trust your products, ultimately driving customer loyalty and brand success.
Key Benefits of Think Dirty Certification:
- Builds Consumer Trust
- Think Dirty is a well-known platform for ingredient transparency. Being certified reassures customers that your products are free from harmful chemicals and are safe for long-term use.
- Empowers Informed Purchases
- Consumers are increasingly looking for products that are non-toxic and free from harmful chemicals. Think Dirty Certification helps them make better, informed choices about the beauty products they use daily.
- Increases Product Visibility
- By earning Think Dirty Certification, your products will be included in a database of clean beauty products, giving them visibility to a growing audience of health-conscious consumers.
- Differentiates Your Brand
- Certification highlights your commitment to safe, clean, and ethical beauty products, helping your brand stand out in an increasingly crowded market.
- Meets the Demand for Transparency
- Today’s consumers demand transparency from the brands they support. Think Dirty Certification ensures that your products are fully transparent, helping to build stronger relationships with customers who value ingredient safety.
- Improves Marketing and Branding
- Think Dirty Certification provides a trusted logo that can be displayed on packaging and in marketing materials, making it easier for customers to identify your products as clean and safe.
Safety Data Sheet
7 articlesBrowse our FAQs about our product safety data
Body wash bar native essence SDSSafety data sheet (SDS) for the Viori Body wash bar native essence: 5 pages covering hazards, handling, ingredients and first aid.
Body wash bar Serenity SDSSafety data sheet (SDS) for the Viori Body wash bar Serenity: 5 pages covering hazards, handling, ingredients and first aid.
Citrus Yao conditioner bar MSDSSafety data sheet (SDS) for the Viori Citrus Yao conditioner bar: 5 pages covering hazards, handling, ingredients and first aid.
Native essence conditioner bar MSDSSafety data sheet (SDS) for the Viori Native essence conditioner bar: 5 pages covering hazards, handling, ingredients and first aid.
Terrace garden conditioner bar MSDSSafety data sheet (SDS) for the Viori Terrace garden conditioner bar: 5 pages covering hazards, handling, ingredients and first aid.
Company Background
4 articlesLearn about Viori’s mission, values, and the story behind the brand.
Our storyViori was inspired by the ancient traditions of the Red Yao tribe, an indigenous community living in the stunning Longsheng Mountains of China.
Beautiful Reason IntiativesThe Beautiful Reason Initiative is a long-term charity fund established to collaborate with and support the Red Yao tribe.
Viori's Beautiful Reason Initiative
A Commitment to Meaningful Impact
At Viori, our mission goes beyond creating exceptional hair and body care products. We are dedicated to celebrating the cultural heritage of the Red Yao tribe and supporting their community through our Beautiful Reason Initiative (BRI). This initiative reflects our commitment to sustainability, ethical practices, and fostering meaningful partnerships.
What Is the Beautiful Reason Initiative?
The Beautiful Reason Initiative is a long-term charity fund established to collaborate with and support the Red Yao tribe. The initiative ensures the preservation of their traditions, enhances community well-being, and contributes to sustainable development, all inspired by their centuries-old practice of using fermented rice water for hair care.
How Does the Initiative Support the Red Yao?
Through the Beautiful Reason Initiative, Viori collaborates with the Red Yao to fund projects that align with their community’s goals and needs:
- Education
- Resources and scholarships are provided to help ensure access to quality education for Red Yao children.
- Clean Water Access
- Support for clean water systems helps improve access to safe and reliable drinking water within the community.
- Infrastructure Development
- Investments in infrastructure, such as roads and repairs, improve daily life and economic opportunities.
- Economic Partnership
- Purchasing Longsheng rice at a premium price helps sustain local agriculture and fosters economic resilience within the community.
The Beauty of Sustainable Partnership
The Beautiful Reason Initiative is a testament to Viori's focus on ethical and sustainable practices. By working directly with the Red Yao, we ensure fair compensation and respectful collaboration. This partnership allows the Red Yao to continue their traditional way of life while sharing their unique heritage with the world.
Why the BRI Matters to Beauty Professionals
As a beauty professional, joining Viori's wholesale program connects your business to a meaningful cause. Here’s why the Beautiful Reason Initiative resonates:
- Purpose-Driven Products: When you offer Viori products, you’re supporting sustainable initiatives that directly benefit the Red Yao community.
- Inspiring Stories: Sharing the rich heritage behind Viori products adds depth and authenticity to your clients’ experience.
- Ethical Alignment: Partnering with Viori enhances your brand by reflecting values of sustainability, fairness, and respect for cultural traditions.
A Legacy of Beauty and Collaboration
The Beautiful Reason Initiative is about more than giving back; it’s about building meaningful partnerships, celebrating heritage, and creating a future where beauty and purpose are inseparable. By joining Viori's wholesale program, you’re offering your clients products that are as ethically crafted as they are effective.
Together, we can honor tradition, promote sustainability, and create a brighter future.
For more information about Viori’s mission, products, and wholesale opportunities, visit Viori’s website.
Viori's Mission StatementAt Viori, our mission is to empower beauty professionals to reach their fullest potential by offering them innovative, sustainable, and…
Viori's Core ValuesAt Viori, our values are deeply rooted in creating products that embody clean beauty, natural ingredients, quality, sustainability, and…
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