The wet look is everywhere this summer. With everyone from runway models to A-list celebs sporting wet-look locks, this look is having a serious moment. But if you’ve tried to achieve the wet look yourself, you know it’s easy to end up with hair that looks greasy or feels crunchy instead.
Fortunately, we’re in on the secret to successfully pulling off this style. Here’s how to get the wet look this summer.
Wash and Towel Dry Your Hair
The first step to getting the wet look is to actually get your hair wet. You want to thoroughly wash your hair before you start, so there’s no leftover product or grime that might make your hair look dingy.
After washing, blot your hair dry with a towel. Aim to get your hair about 60% dry. That way, it’s still got plenty of moisture without being dripping wet. Use a wide-tooth comb to get rid of any tangles so your hair is ready to style.
Apply the Right Products
Here’s where things get tricky. Because everyone’s hair texture is different, there’s no magic one-size-fits-all product or combo that works on everyone. That means you may need to do a little experimentation to find what works best for your hair. But don’t worry, we have some suggestions to get you started.
The last step is styling and finishing your hair. Comb your hair straight back, tousle it with your fingers, or tie it back into your preferred style. Then, finish your look with glycerine, glossing spray, or leave-in serum. This helps you keep the wet look all day instead of having your locks dry out or become dull.
The wet look may take some experimentation to find the right product or combo that works for you, but it’s so worth it in the end. So grab your favorite Viori bar, gather your products, and start creating the water goddess look you were born to wear!