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Viori's Values & Why They Matter

Today's consumers have more choices than ever. We understand that it can sometimes be hard to decide between products. There are just so many of them! But if you're like us, you want to purchase from companies that not only offer great products but operate according to sound values, too. 

We want you to feel comfortable choosing Viori both because our products work and because you can trust us to be ethical in our business practices. Let's talk about Viori's values and why they matter. 

Safe And Natural

The most important lesson we learned from the women of the Red Yao tribe is that highly effective cosmetics can be made safely, naturally, and without destroying the Earth. You'll never catch us adding toxic chemicals to our products.

The Red Yao tribe is so successful in growing long, healthy hair that their village even earned recognition by the Guinness Book of World Records for having the most people with the longest hair. Amazingly, they've been doing it for centuries, using only shampoo made from natural ingredients, like Longsheng rice water. 

Viori was privileged to build a relationship with the Red Yao and receive instruction from them. Now, we are the only company to use the same Longsheng rice grown by the Red Yao to create our shampoo and conditioner bars. 

100% Vegan And Cruelty-Free

Engage in cruel animal testing? No way! Viori's products are always 100% vegan and cruelty-free. 

Since our products are made with the same natural ingredients the Red Yao have used for centuries, we know they are safe and effective. We'd never dream of hurting animals to test our products, and we don't use any animal products to make them, either. 

Good For The Earth

Our planet's resources are finite, and we need to make sure that we leave the Earth in good shape for future generations. At Viori, we're committed to doing our part.

Our products are never packaged in plastic, and we use sustainable practices. The ingredients in our shampoo and conditioner bars are all ethically sourced. 

The Longsheng Rice™ we use is a renewable resource, and we purchase it directly from Red Yao families. Our handmade bamboo bar holders are also purchased directly from local villagers. 

Good For You

All our products are free of sulfates and parabens. They're also pH balanced. You won't find any harsh or toxic chemicals in our bars. 

We strive to bring you safe, effective cosmetics that nourish your hair and won't harm you, the Earth, or the animals we share our planet with. 

Good For The Red Yao

We are incredibly grateful to the Red Yao women who so generously shared their haircare traditions with us. Sadly, both their traditions and the tribe itself are at risk due to economic pressures. 

We believe it's important to give back. That's why we purchase our Longsheng Rice from Red Yao families at a 2X markup. We also donate 5% of our profits to the Red Yao tribe to help preserve the Longsheng mountains, create educational opportunities for children, and provide care for elderly tribe members. 

Our values direct our mission to help preserve the Red Yao culture and bring their haircare traditions to women around the world. We hope our mission becomes your beautiful reason for choosing Viori.

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Viori Support Team
Oct 12, 2021

Hi Pat! We appreciate your concern on how much we are giving back to the Red Yao families we partner with!

To clarify, it’s important to note the average profit margin for a company is 10-20% and we are giving no less than 5% to the Red Yao, which ends up being a significant portion of our margin, along with purchasing Longsheng rice from them at a premium. In addition, the percentage is given through projects or purchases that the Red Yao requests, including the purchase of rice.

Our Corporate Social Responsibility team located on the grounds in China have been tracking and reporting their current progress in regards to our give-back initiatives. See below for links to detailed logs of how the money has been used so far. Earlier this year, we announced that we will be attributing $100,000 towards our Beautiful Reason Initiatives – this is 15-16% of our total profits. 😊

- $100,000 2021 Budget Breakdown (
- Initiative #1: All-Natural Rice Project (
- Initiative #2: Red Yao Embroidery Program (
- Initiative #3: Longsheng Tea Brand (

Please let us know if you have any additional questions. We always welcome thoughts and feedback on how we can further give back to their community. Thank you for your time!

Oct 12, 2021

A whopping 5% goes back to the tribe who gave you the recipe? You should be ashamed. I KNOW this comment will not be posted.

Viori Support Team
Aug 30, 2021

Hi Susan! Thanks for your comment and question! We’ve had a lot of great feedback from our users with color-treated hair. We’ve read in several of our customer’s reviews that it holds their color really well and also hydrates their hair. Because our products are in bar form, we recommend getting a lather in your palm and working it through your hair with your hands rather than rubbing the bar directly on your head. This will help preserve your color better.

In addition, our products are sulfate-free and paraben-free. If you are using a purple shampoo to keep your color, you’re more than welcome to continue using that alongside our bars especially if you have lighter or platinum blonde hair. This is because of the fact that lots of people’s water causes their blonde to turn orange/brassy due to rust in the water and other metals. We hope this helps! Please let us know if you have any further questions!

Susan Solari
Aug 30, 2021

I have colored hair and want it to stay that way. Hair was brown, turning gray and white which I colored to blonde. Will using these products turn my hair brown again?

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