FOR BUILDUP-PRONE, STRAIGHT & WAVY HAIR
ONE BAR. NO BOTTLE. NO FRAGRANCE. NO COMPROMISE.
★★★★★ 4.7/5 | 134,430 reviews
- Cooler tone by wash 3 yellow and brassy tones visibly reduced
- No sulfate dryness cleanses without stripping moisture from bleached hair
- Biotin-supported thickness each wash supports fuller-feeling strands
- Ends feel less brittle rice water amino acids repair dry, damaged fibers
- Scalp stays calm pH-balanced formula does not aggravate a dry scalp
Fragrance-Free Rice Water Shampoo Bar
- Free shipping over $40
- Free returns
- 30-day guarantee
Purple Shampoo Bar with Biotin – Blonde & Gray | VIORI
A purple toning shampoo bar with biotin and rice water for blonde and gray hair. Brass creeps into blonde and gray hair fast.
Purple Shampoo Bar with Biotin – Blonde & Gray | VIORI
A purple toning shampoo bar with biotin and rice water for blonde and gray hair. Brass creeps into blonde and gray hair fast.
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Description
If your scalp is buildup-prone and you've already cut plastic from your routine, this is the bar that closes the loop — one bar, no bottle, no compromise. Native Essence is sulfate-free and carries zero added fragrance, so there's nothing to irritate a scalp that's still recalibrating from silicone-heavy or sulfate-based liquid shampoos. It's built with Longsheng rice water, fermented by the Red Yao women of southern China's Longsheng region, delivering amino acids and antioxidants that support a balanced scalp and help rinse away mineral and sebum buildup without stripping. The lather is mild and purposeful — your scalp gets clean, your hair dries soft and neutral, and the scent is undetectable once dry. Fragrance-free by design, not by accident — so you control what you smell like.
Ingredients
Sodium Cocoyl Isethionate, Behentrimonium Methosulfate, Longsheng Rice Water, Cocoa Butter, Jojoba Oil, Sodium Lactate, Glycerin, Cetyl Alcohol, Shea Butter, Butylene Glycol (Plant-Based), Stearic Acid, Vitamin B8, Vitamin B5, Rice Bran Oil, Hydrolyzed Rice Protein, Broccoli Seed Oil, Bamboo Extract, Vitamin E, Aloe Vera
*Fragrance Free
Ingredients Explanations
Sodium Cocoyl Isethionate — derived from coconut oil; a mild, sulfate-free surfactant that produces a creamy lather and rinses clean without disrupting scalp balance. (EWG: 1)
Behentrimonium Methosulfate — plant-derived conditioning agent from rapeseed oil; helps detangle and smooth the hair shaft without silicone or synthetic buildup. (EWG: 1)
Longsheng Rice Water — fermented water from heirloom rice grown in Longsheng, Guangxi, China; supplies amino acids and antioxidants that support scalp health and help strengthen the hair strand.
Cocoa Butter — pressed from cacao seeds; provides concentrated fatty acids that condition without weighing down straight or wavy hair. (EWG: 1)
Jojoba Oil — cold-pressed from jojoba seeds; structurally similar to scalp sebum, it helps support moisture balance without contributing to greasiness. (EWG: 2)
Sodium Lactate — salt of naturally occurring lactic acid; helps maintain the bar's pH balance and supports a scalp environment that feels comfortable after washing. (EWG: 1)
Glycerin — plant-derived humectant; draws moisture to the hair shaft and scalp, helping hair dry soft rather than brittle. (EWG: 1)
Cetyl Alcohol — fatty alcohol derived from coconut or palm; acts as an emollient and emulsifier, contributing to the bar's smooth texture — not a drying alcohol. (EWG: 1)
Shea Butter — cold-pressed from the shea tree nut; delivers fatty acids and vitamins that soften hair and help smooth the cuticle. (EWG: 1)
Butylene Glycol (Plant-Based) — sourced from plant fermentation; a lightweight humectant that aids ingredient delivery and keeps the formula from feeling heavy on fine or wavy hair. (EWG: 1)
Stearic Acid — a saturated fatty acid found in many plant oils; helps give the bar its firm, long-lasting structure so it doesn't go mushy on a wet shower shelf. (EWG: 1)
Vitamin B8 (Inositol) — a naturally occurring compound; supports scalp comfort and is often associated with helping hair feel stronger over time.
Vitamin B5 (Panthenol) — provitamin that binds to the hair shaft; helps improve moisture retention and gives hair a smoother feel after rinsing. (EWG: 1)
Rice Bran Oil — cold-pressed from the outer layer of rice grains; rich in fatty acids and vitamin E, it nourishes the scalp and adds a lightweight shine without residue. (EWG: 1)
Hydrolyzed Rice Protein — rice protein broken into smaller molecules so it can coat the hair strand; helps reinforce the cuticle and supports a fuller feel in fine, straight hair. (EWG: 1)
Broccoli Seed Oil — pressed from broccoli seeds; naturally high in erucic acid, which mimics the slip of silicone without any of the buildup — relevant for anyone trying to break the silicone cycle. (EWG: 1)
Bamboo Extract — derived from bamboo stem; a source of natural silica that supports hair structure and adds body without synthetic film-formers.
Vitamin E (Tocopherol) — antioxidant derived from plant oils; helps protect the bar's oils from oxidation and supports scalp health. (EWG: 1)
Aloe Vera — gel from the aloe leaf; a soothing, hydrating ingredient that helps calm the scalp and contributes to a rinse-clean finish. (EWG: 1)
How To Use
1. Wet your hair thoroughly — the more water, the better the lather from a bar format.
2. Rub the bar directly between your palms for a few seconds to build a light lather, or glide it along your scalp in short strokes from root to mid-length.
3. Work the lather into your scalp with your fingertips using circular motions — focus here, not on the ends, to help lift sebum and mineral buildup.
4. Rinse fully with warm water until your hair feels clear and your fingers move through it without resistance — this is what lathers clean, rinses clean, leaves nothing behind actually feels like.
5. If you're in the first 2–3 washes of switching from a liquid shampoo, expect a brief adjustment period as your scalp recalibrates; a second lather on wash day can help move things along faster.
6. Store the bar on a draining soap dish between uses — keeping it dry extends its life significantly and keeps it firm.
REAL RESULTS, REAL CUSTOMERS
One bar. No bottle. No compromise.
Straight and wavy hair, buildup-prone scalps, hard water — here's what the bar actually does.
"I live in a hard water city and every bar I tried left my hair feeling coated by day two. This one rinses completely clean — no mineral haze, no waxy layer, just hair that actually moves."
"I'd tried the bar switch twice before and bailed during the adjustment period. This time was different — no added fragrance means one less variable for a sensitive scalp, and within a few washes my scalp felt settled and calm in a way it hadn't before."
"Straight hair and an oily scalp means buildup shows fast. I used to need a clarifying shampoo every ten days. Now my scalp stays balanced and my hair has volume instead of that flat, heavy feeling."
VERIFIED REVIEWS FROM PEOPLE WHO READ THE INCI LIST FIRST
ONE BAR. NO BOTTLE. NO COMPROMISE.
Verified reviews from people with straight and wavy, buildup-prone hair who switched from liquid shampoo to go plastic-free.
THE PROBLEM
Your Bar Isn't Delivering.
Switching to bars was the right call — but the wrong bar can leave your straight or wavy hair weighed down, your scalp skeptical, and your patience gone.
The Waxy Buildup Cycle.
Straight and wavy hair lies flat against the scalp, which means sebum, hard water minerals, and residue from previous silicone-heavy products have nowhere to go — they just accumulate. A bar that doesn't rinse fully clean compounds the problem wash after wash.
Fragrance-Free Is a Formulation Choice.
Most bars — even bars marketed as 'natural' — include added fragrance or essential oils. Choosing fragrance-free is a deliberate formulation decision for scalp versatility and sensitivity, not a compromise. Most bars simply don't make that call.
The Transition Period Fails You.
You've seen it on TikTok: the waxy, heavy, sebum-overproduction phase that makes people quit bars entirely. That adjustment window is real, and a bar with the wrong surfactant balance or an unbalanced pH makes it longer and harder than it needs to be.
THE ANSWER
One Bar, No Compromise
Native Essence is a sulfate-free, fragrance-free shampoo bar built around fermented Longsheng rice water — formulated to rinse clean, lather honestly, and leave straight and wavy hair with volume instead of residue.
Sodium Cocoyl Isethionate generates a real lather that lifts sebum and mineral deposits from the scalp without stripping moisture — so you get clarifying performance without needing a separate clarifying step. Hydrolyzed Rice Protein and amino acids from fermented Longsheng rice water help reinforce the hair shaft, while Cocoa Butter, Shea Butter, and Jojoba Oil deliver moisture that rinses away cleanly rather than weighing fine or wavy hair down. There is zero added fragrance — not a 'light botanical note,' not an essential oil blend — because fragrance-free here is a formulation decision, not a consolation prize, and your scalp stays the one in control. The concentrated bar format means you are not paying for water or a plastic bottle, and the packaging is plastic-free from production through delivery. If you are mid-transition from a silicone-heavy or sulfate-based liquid shampoo, the absence of fragrance and the pH-balanced formula make the adjustment period easier on a scalp that is still recalibrating.
See the full system
Backed by the science
WHY IT WORKS
Three ingredients, three mechanisms — each one doing a specific job on your scalp and strand.
-
Protein That Actually Penetrates
Hydrolyzed rice protein is broken into peptide fragments small enough — below roughly 1,000 Daltons — to move past the cuticle layer and interact with the internal structure of the strand, where they can help improve tensile strength and reduce breakage under combing stress. That's not a claim about the story on the label; it's what the molecule is understood to do based on cosmetic peptide research. For straight and wavy hair that lies flat and takes mechanical stress from brushing, that structural support matters at the strand level.
Cruz et al. 2016, Journal of Cosmetic Dermatology — hydrolyzed protein penetration and tensile strength -
Surfactant That Rinses Clean
Sodium Cocoyl Isethionate (SCI) is a coconut-derived, sulfate-free surfactant that lifts excess sebum and mineral residue from the scalp without disrupting the moisture barrier the way harsher sulfate-based surfactants can. The Cosmetic Ingredient Review Expert Panel has assessed it as safe in rinse-off formulations — meaning it does its job and then leaves, which is exactly what buildup-prone hair needs. No silicone coating, no synthetic fragrance, nothing left behind to compound the hard-water haze.
Cosmetic Ingredient Review Expert Panel — Safety Assessment of Sodium Cocoyl Isethionate in Cosmetic Formulations -
Sulfate-free cleansing preserves moisture in porous hair
Bleached hair is highly porous — it absorbs and loses moisture faster than untreated hair. Sulfate-free cleansers remove buildup and oil without disrupting the lipid layer that keeps moisture locked inside the shaft.
Journal of Cosmetic Dermatology — sulfate-free formulations and hair moisture
Our Story
THE STORY BEHIND THE BAR
From the rice terraces of Longsheng to your shower — the most powerful, clean haircare you have ever used.
How To Use Videos
WHAT MAKES VIORI DIFFERENT
Everything you want to know — answered in 30 seconds or less.
Build Your Bundle
BAR, DUO, OR THE FULL SYSTEM.
Start with the bar, add what your hair actually needs, or commit to the full routine — one bar at a time, zero plastic either way.
The Single Bar
One fragrance-free shampoo bar — no extras, no commitment, no bottle.
- Sulfate-free, fragrance-free formula with Longsheng rice water
- Sodium Cocoyl Isethionate base builds a thorough lather that rinses away without stripping
- Helps remove mineral buildup and sebum from straight and wavy hair
- Plastic-free from formulation to your shower shelf
- Concentrated bar — a little lather goes a long way


The Duo
Bar plus a matching conditioner — moisture without weight, rinse-clean results.
- Fragrance-free shampoo bar paired with its conditioner counterpart
- Cocoa butter and shea butter hydrate without loading straight hair down
- Supports a balanced scalp through and beyond the transition period
- Both bars plastic-free; nothing ships in a single-use bottle
- Built for buildup-prone hair that still needs softness after clarifying



The Full System
Shampoo, conditioner, and scalp treatment — one complete plastic-free routine.
- Three-piece set covering cleanse, condition, and scalp support
- Hydrolyzed rice protein and jojoba oil work across every step
- Fragrance-free throughout — no scent conflicts between products
- Formulated to support scalp balance, so a separate clarifying step may be needed less often
FAQ
GOOD TO KNOW BEFORE YOU BUY.
It tones. The cool-toning pigment neutralizes yellow and brassy tones the same way a traditional purple shampoo does — the difference is the delivery system. Because the formula is sulfate-free, it corrects the tone without stripping the moisture that bleached hair can barely hold onto. Most people notice cooler, less brassy color within the first few washes.
No. Sulfate-free cleansers do not disrupt the lipid layer that keeps moisture inside the hair shaft. The Longsheng rice water in the formula adds amino acids and inositol that repair dry, porous fibers with every wash. Most customers with bleached, brittle hair report noticeably softer ends within the first week.
Most purple shampoos use sulfates to open the cuticle and deposit pigment. On bleached hair, that means solving the tone problem while making the dryness problem worse. This bar delivers the same toning result in a sulfate-free base, and adds rice water repair and biotin support — so you are not trading one problem for another.
For most people with bleached hair, 2–3 times per week works well. If your hair is very porous or has visible brassiness, you can use it at every wash. If you find the tone going too cool (slightly violet), reduce to once or twice a week and alternate with a moisturizing bar.
The shampoo bar cleanses and tones. The conditioner bar seals in the moisture and amino acids from the rice water and protects the cuticle between washes. For bleached hair — which is porous and loses moisture quickly — using both gives you the full repair benefit. The shampoo bar alone is a meaningful upgrade over a sulfate purple shampoo, but the duo is where the real difference shows.
Yes — most people need 2–3 washes for their hair to adjust from liquid shampoo to a bar formula. During that time your hair may feel slightly different as it clears out residue from previous products. Bleached hair typically adjusts faster than untreated hair because the cuticle is already more open. Stick with it past the first wash.
Each bar lasts 60–80 washes, which is the equivalent of 2–3 bottles of liquid shampoo. The bar stays dry between uses when stored on a bamboo holder with airflow drainage, which extends its life significantly. If you are washing 2–3 times a week, one bar typically lasts 5–8 months.
