References
Inositol repairs and protects
Fermented rice water is rich in inositol, a carbohydrate that penetrates the hair shaft and helps repair damage from within. It also remains in the hair after rinsing, providing ongoing protection against dryness and breakage.
Amino acids strengthen the scalp barrier
Rice water contains a concentrated profile of amino acids that support the skin's natural barrier function — the same barrier that cold, dry air is working to break down all winter.
Sulfate-free cleansing preserves natural oils
Removing sulfates from the formula means the scalp's natural sebum is not stripped away with every wash. On a dry scalp in winter, that retained oil layer is the first line of defense against flaking and irritation.
Fermentation increases bioavailability
The fermentation process breaks down larger molecules in rice water into smaller, more absorbable forms. This means the nutrients reach the scalp and hair follicle more effectively than unfermented alternatives.