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FOR FINE, FLAT HAIR

Get the volume back in fine, flat hair

★★★★★ 4.7/5 | 134,430  reviews

  • Lightweight lift at the root a clean rice-water lather adds body to fine hair instead of coating it flat
  • No silicone, no wax, no residue rinses clean, so there’s nothing left to weigh fine hair down or build up by midday
  • Stronger-looking, fuller-looking strands biotin and rice-water amino acids support the look of thicker, fuller hair with less breakage*
  • Won’t strip fine hair dry sulfate-free and pH-balanced, so you get volume without the stiff, straw-y feeling other volumizers leave
  • One bar replaces a 30 oz bottle herbal rosemary scent, vegan, plastic-free
See How It Works
Curated by Sephora editors 100+ washes per bar 87% saw less breakage 92% felt softer hair after 1 wash 1.4× more visible shine in 2 weeks
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BUILT FOR FINE HAIR THAT WON'T HOLD VOLUME

Rosemary Biotin Shampoo Bar for Thinning Hair

4.7 (100 reviews)
$11.19
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$11.19
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Description

Rice water shampoo bar for fine, flat, or low-volume hair. This sulfate-free shampoo bar pairs rosemary and biotin with Longsheng rice water — the same fermented rice water the Red Yao women of southern China are known for using as their primary hair care treatment. Biotin supports the look of thicker, fuller strands. Rice water delivers amino acids, inositol, and antioxidants that condition the strand and support stronger-looking hair with less breakage.* Together they help fine hair look fuller and feel stronger — without weighing it down. Scent: Herbal and green — rosemary-forward with a clean, earthy finish. What it feels like: A rich, creamy lather that rinses clean. No residue, no waxy buildup. Hair dries with noticeably more body and lift at the roots after the first wash. Switching from liquid shampoo? Give your hair 2–3 washes to adjust. Most people see the best results after the first week. Sulfate-free · Paraben-free · No synthetic fragrance · Phthalate-free · pH-balanced · Vegan · Cruelty-free · Plastic-free.

Ingredients

Sodium Cocoyl Isethionate, Behentrimonium Methosulfate, Longsheng Rice Water, Cocoa Butter, Sodium Lactate, Glycerin, Jojoba Oil, Cetyl Alcohol, Shea Butter, Butylene Glycol (Plant-Based), Stearic Acid, Hydrolyzed Rice Protein, Broccoli Seed Oil, Bamboo Extract, Rice Bran Oil, Vitamin B8, Vitamin B5, Rosemary Leaf Oil, Biotin, Lavender Flower Oil, Vitamin E, Marjoram Leaf Oil, Roman Chamomile Flower Oil, Peppermint Leaf Oil, Lemongrass Leaf Oil, Aloe Vera, Plai Root Oil, Kunzea Oil, Helichrysum Flower Oil

Ingredients Explanations

Sodium Cocoyl Isethionate — derived from coconut fatty acids; a mild, sulfate-free surfactant that produces a creamy lather without the scalp-stripping harshness of sodium lauryl sulfate. (EWG: 1)
Behentrimonium Methosulfate — plant-derived from rapeseed oil; a gentle conditioning agent that detangles without leaving the heavy silicone-like coating that weighs fine hair down. (EWG: 1)
Longsheng Rice Water — fermented rice water sourced from Longsheng, China, where the Red Yao women have used it as a primary hair care treatment for generations; rich in amino acids, inositol, and antioxidants that support strand integrity.
Cocoa Butter — cold-pressed from cacao seeds; provides slip and bar texture without depositing heavy residue on fine strands. (EWG: 1)
Sodium Lactate — derived from the natural fermentation of sugars; a humectant that helps the bar hold its shape and supports the scalp's natural moisture balance. (EWG: 1)
Glycerin — plant-derived; draws moisture to the hair shaft and scalp surface, keeping the scalp reset rather than tight or stripped after washing. (EWG: 1)
Jojoba Oil — cold-pressed from the jojoba shrub seed; its molecular structure closely resembles the scalp's own sebum, making it a notably lightweight botanical oil that is less likely to coat or flatten fine hair. (EWG: 1)
Cetyl Alcohol — plant-derived fatty alcohol from coconut or palm; used as an emollient and bar stabilizer, not a drying alcohol — it contributes to the smooth, creamy lather texture. (EWG: 1)
Shea Butter — cold-pressed from the shea tree nut; used in a supporting role here for bar consistency and scalp comfort, not as a heavy coating agent. (EWG: 1)
Butylene Glycol (Plant-Based) — plant-sourced humectant and texture enhancer; helps actives distribute evenly through the lather. (EWG: 1)
Stearic Acid — plant-derived fatty acid; gives the bar its firm, long-lasting structure and contributes to lather density. (EWG: 1)
Hydrolyzed Rice Protein — rice protein broken into smaller peptide chains; the reduced molecular weight allows it to absorb along the hair shaft, supporting strength and resilience in strands that have become fragile or prone to breakage. (EWG: 1)
Broccoli Seed Oil — cold-pressed from broccoli seeds; a lightweight, silicone-alternative oil that adds shine and smoothness to the cuticle without the buildup that silicone leaves behind. (EWG: 1)
Bamboo Extract — derived from bamboo stems; a natural source of silica, which supports hair shaft structure and contributes to a fuller, more resilient feel at the strand level.
Rice Bran Oil — pressed from the outer bran layer of rice; rich in vitamin E and ferulic acid, it supports scalp health and helps protect strands from environmental stress. (EWG: 1)
Vitamin B8 (Inositol) — a naturally occurring compound found in rice water; supports the structural integrity of the hair follicle and is one of the key components researchers associate with rice water's conditioning properties.
Vitamin B5 (Panthenol) — a provitamin that penetrates the hair shaft and binds moisture; helps fine hair feel thicker and more resilient without adding weight. (EWG: 1)
Rosemary Leaf Oil — steam-distilled from rosemary herb; traditionally associated with scalp circulation and used to support a healthy scalp environment — the herbal, slightly sharp scent is real rosemary, not a synthetic approximation. (EWG: 1)
Biotin — a B-vitamin (B7) that supports keratin infrastructure, the protein your hair is built from; included here as part of the strengthening and scalp-supporting complex alongside rosemary and rice water, rather than as a standalone growth claim. (EWG: 1)
Lavender Flower Oil — steam-distilled from lavender blossoms; contributes a soft floral note to the herbal scent profile and has a long history of use in scalp-comfort formulations. (EWG: 1)
Vitamin E (Tocopherol) — plant-derived antioxidant; helps protect the scalp and strand from oxidative stress, which can contribute to dullness and brittleness in fine hair. (EWG: 1)
Marjoram Leaf Oil — steam-distilled from marjoram herb; a close botanical relative of rosemary that adds depth to the herbal scent and has traditionally been used to support scalp comfort.
Roman Chamomile Flower Oil — steam-distilled from chamomile flowers; gentle and calming on the scalp, with a soft, clean floral note that rounds out the herbal profile. (EWG: 1)
Peppermint Leaf Oil — steam-distilled from peppermint leaves; wakes up the scalp the way cold water wakes up a face — the cooling sensation is immediate and grounding, a signal that something real is happening at the root. (EWG: 1)
Lemongrass Leaf Oil — steam-distilled from lemongrass; adds a bright, clean green note to the scent and has traditionally been used to support scalp balance. (EWG: 1)
Aloe Vera — cold-processed from aloe leaf gel; a lightweight hydrator that soothes the scalp without coating the strand — one of the few botanicals that gives fine hair moisture without weight. (EWG: 1)
Plai Root Oil — steam-distilled from the plai root, a Thai ginger relative; used for its scalp-soothing properties and its clean, slightly spicy herbal character.
Kunzea Oil — steam-distilled from the kunzea plant native to Tasmania; supports scalp comfort and adds a subtle eucalyptus-adjacent freshness to the overall scent.
Helichrysum Flower Oil — steam-distilled from the helichrysum (immortelle) flower; known for its antioxidant properties and used to support scalp skin health and resilience.

How To Use

1. Wet your hair thoroughly with warm water — fine hair activates the lather best when fully saturated before the bar touches it.
2. Hold the bar in your palm and rub it between your hands for several seconds, or glide it directly along the crown and roots two to three times. The lather builds slowly — let it.
3. Work the lather into your scalp with your fingertips using small circular motions, focusing on the root zone and any areas where you notice flatness or thinning. Spend at least 60 seconds here.
4. Let the lather travel down the length of your hair as you rinse — this is enough conditioning for fine, straight hair; avoid piling hair on top of your head, which can create tangles.
5. Rinse thoroughly with cool or lukewarm water until the water runs completely clear. A full rinse is what keeps fine hair from feeling heavy or coated after the bar.
6. If you are switching from a silicone-heavy liquid shampoo, allow 2–3 washes for your scalp to recalibrate — any initial adjustment is your hair clearing prior buildup, not the bar causing residue.

REAL RESULTS, REAL CUSTOMERS

fine, flat hair with new body

Women with fine, straight hair share what changed after making the switch.

BEFORE AFTER
Debra M. — before Debra M. — after
Debra M.

"My fine hair was always flat against my head and greasy at the roots. Now my hair actually holds body throughout the day. Really love this brand."

BEFORE AFTER
Susan K. — before Susan K. — after
Susan K.

"I never felt confident about my hair because I live in such a humid area, and it would always fall flat. Since I started using this Rosemary Bar, I've gotten so many compliments! My hair feels lighter and fuller, and my scalp feels so clean. I recommend Viori to everyone."

BEFORE AFTER
Tricia L. — before Tricia L. — after
Tricia L.

"I tried a shampoo bar once before, and the waxy buildup sent me running back to bottled shampoo. This Rosemary bar lathers beautifully and rinses out clean. No residue, no coating. I recently colored my hair too, and it still feels healthy, soft, and lightweight."

VERIFIED REVIEWS FROM PEOPLE LIKE YOU

FINE HAIR. REAL MORNINGS. HONEST RESULTS.

Verified reviews from women with fine, straight hair who wanted volume that actually holds.

Tiffany Y.
★★★★★

"After losing my hair twice I was terrified to try to grow it back, in fear of living th..."

Lianne R.
★★★★★

"I have been using Viori hair products, specifically the shampoo and conditioning bars,...."

Liza G.
★★★★★

"I love everything about this product! the smells are amazing the smoothness of the soap..."

Sarah J.
★★★★★

"Since starting this shampoo and conditioner I have 100% been happier with my hair. I sh..."

Pam C.
★★★★★

"I have fine, thin hair that has been betraying me for years! I’ve tried every notion an..."

Sonja A.
★★★★★

"I’m nearly 60 years old… Probably due to several chronic illnesses and aging, I’ve lost..."

Emma C.
★★★★★

"I fell in love with this company over a year ago! Not only is the shampoo and conditio..."

Andrea S.
★★★★★

"I have fine hair and can’t handle hair products with any heavy moisturizers. This shamp..."

THE PROBLEM

FLAT BY NOON.

You have tried the sprays, the 'lightweight' conditioners, the volumizing shampoos — and your hair still loses the fight by early afternoon.

0 1

Volumizers that build up

Volume shampoos coat fine strands in polymers for a quick lift, then the film stacks up, weighs roots down, and reads flat and greasy again by midday.

0 2

Sulfate strippers that dry it out

Strong clarifiers pull the oil but leave fine hair stiff, static-prone, and straw-y — trading flat hair for dry hair.

0 3

Heavy oils and butters that flatten

Rich moisturizers smooth the surface, then slide to the roots and collapse what little body fine hair had — back to limp within a day.

A toning bar that repairs while it tones.

THE ANSWER

Lightweight body That Lasts.

One bar — rosemary, biotin, and Longsheng rice water — formulated specifically for fine hair that needs root lift, scalp reset, and strength it can actually hold onto.

The Rosemary Biotin Shampoo Bar works from the scalp out, not just the surface down. Rosemary leaf oil stimulates circulation at the root to support a healthy scalp environment where hair can grow and hold its shape — not a quick cosmetic fix, but a foundation that builds over consistent use. Longsheng rice water brings amino acids, inositol, and hydrolyzed rice protein to repair damage along each strand without the coating weight that silicone-heavy liquid shampoos leave behind. Biotin works as part of a strengthening complex — alongside rice water and rosemary — to reinforce the keratin structure of each strand, so fine hair feels more resilient, not just temporarily fluffed. The lather builds slowly and rinses completely clean, leaving your scalp feeling reset and your roots lifted.

See the full system
Why it works on bleached, brassy hair

Backed by the science

WHY IT WORKS

Three ingredients, three mechanisms — each one targeting a different reason fine hair loses its lift and density over time.

  1. Rosemary Wakes the Scalp

    Rosemary leaf oil contains rosmarinic acid, ursolic acid, and carnosic acid — bioactive compounds that support scalp circulation and work at the follicle level, not just the surface. Think of it the way cold water wakes up a face: the scalp responds, blood flow increases, and the environment around each follicle becomes more hospitable to healthy growth. Peer-reviewed research on rosemary oil as an ingredient — including a 2025 double-blind, randomized, placebo-controlled trial (Patel et al., PMC/Cureus, n=90, 90 days) — has found improvements in hair thickness and density with consistent use. Those studies used leave-on formats; this is a rinse-off bar, so contact time differs. What holds across formats is the scalp-stimulating mechanism: rosemary's bioactives support a healthier scalp environment over time, not overnight.

    Patel et al. 2025, PMC / Cureus (Rosmagain trial — leave-on rosemary-lavender oil, n=90, 90-day RCT)
  2. Biotin Supports the Strand's Structure

    Biotin — Vitamin B7 — is essential for cellular metabolism and plays a direct role in keratin production, the fibrous protein that gives each strand its tensile strength and resistance to breakage. It works as part of a supporting complex here, alongside rosemary and rice water, rather than as a standalone promise. Research on biotin's role in hair health continues to evolve; the strongest signals come from studies where biotin is combined with complementary scalp-health ingredients rather than used in isolation. Consistent use over weeks, not days, is where the structural benefit builds.

    JCAD 2024 systematic review — biotin and hair/nail health evidence base
  3. Sulfate-free cleansing preserves moisture in porous hair

    Bleached hair is highly porous — it absorbs and loses moisture faster than untreated hair. Sulfate-free cleansers remove buildup and oil without disrupting the lipid layer that keeps moisture locked inside the shaft.

    Journal of Cosmetic Dermatology — sulfate-free formulations and hair moisture
SEE ALL REFERENCES →

Our Story

THE STORY BEHIND THE BAR

From the rice terraces of Longsheng to your shower — the most powerful, clean haircare you have ever used.

How To Use Videos

WHAT MAKES VIORI DIFFERENT

Everything you want to know — answered in 30 seconds or less.

How long does the bar last?
How long does the bar last?
How do I store my products?
How do I store my products?
Why Longsheng Rice Water Protein?
Why Longsheng Rice Water Protein?
Why are bars better?
Why are bars better?
How to use a shampoo bar?
How to use a shampoo bar?
How to use a conditioner bar?
How to use a conditioner bar?
How to Use a Bamboo Bar Holder
How to Use a Bamboo Bar Holder

Build Your Bundle

BAR, DUO, OR THE FULL SYSTEM.

Start with the bar, or build a routine that works from scalp to ends.

Rosemary Biotin Shampoo Bar – Thinning Hair | VIORI

Just the Bar

The Rosemary Biotin Shampoo Bar, on its own.

  • Lightweight lift for fine, flat hair
  • Rosemary, biotin + rice water
  • Rinses clean — no silicone buildup to weigh roots down
  • Replaces a 30 oz bottle (~100 washes)
Most popular
Rosemary Biotin Shampoo Bar – Thinning Hair | VIORI
Rosemary Biotin Conditioner Bar – Thinning Hair | VIORI

The Duo

Shampoo bar paired with the matching conditioner bar — lift at the root, softness at the ends.

  • Shampoo lifts roots, conditioner smooths ends only
  • Biotin + rice-water amino acids across both steps
  • Fuller-looking, stronger-looking strands with less breakage*
  • Both bars are sulfate-free, paraben-free, and plastic-free.
  • Two bars, less clutter, one routine that works with your hair.
Rosemary Biotin Shampoo Bar – Thinning Hair | VIORI
Rosemary Biotin Conditioner Bar – Thinning Hair | VIORI
Jabonera de Bambú

The Full System

Shampoo bar, conditioner bar, and scalp serum — a complete routine for volume and scalp health.

  • Everything in the Duo plus a bamboo bar holder
  • Holder keeps bars dry and extends their life
  • The complete start to a volume-and-strength routine
  • Strengthening and scalp-supporting complex: rosemary, rice water, and biotin.
  • Root lift that lasts all day

FAQ

GOOD TO KNOW BEFORE YOU BUY.