BLEACHED BLONDE, DRY, DAMAGED HAIR
COOL TONE. LESS BRITTLE. NO SULFATE STRIP.
- Cooler tone by wash 3 yellow and brassy tones visibly reduced
- No sulfate dryness cleanses without stripping moisture from bleached hair
- Biotin-supported thickness each wash supports fuller-feeling strands
- Ends feel less brittle rice water amino acids repair dry, damaged fibers
- Scalp stays calm pH-balanced formula does not aggravate a dry scalp
Purple Shampoo Bar with Biotin – Blonde & Gray | VIORI
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- Free returns
- 30-day guarantee
Description
The Purple Toning Shampoo Bar was made for bleached blonde hair that fights brassiness on one front and dryness on another. Most purple shampoos solve the tone problem while making the moisture problem worse — this bar does not. It delivers cool-toning pigment to neutralize yellow and brassy tones while Longsheng rice water — the fermented treatment the Red Yao women of southern China have used for centuries — floods each strand with amino acids and inositol that repair dry, brittle fibers from the inside out. Biotin supports the look of thicker, fuller hair with every wash. Sulfate-free, pH-balanced, and gentle enough to use on a dry or sensitive scalp without leaving it worse off than before you stepped in the shower.
Ingredients
Sodium Cocoyl Isethionate, Behentrimonium Methosulfate, Longsheng Rice Water, Cocoa Butter, Purple Sweet Potato Powder, Sodium Lactate, Glycerin, Cetyl Alcohol, Fragrance*, Shea Butter, Jojoba Oil, Butylene Glycol (Plant-Based), Sweet Potato Powder, Stearic Acid, Polyquaternium-10, Rice Bran Oil, Hydrolyzed Rice Protein, Broccoli Seed Oil, Bamboo Extract, Terabond, Jojoba Esters, Vitamin B8, Vitamin B5, Exo-P, Vitamin E, Lavandula Angustifolia Oil, Aloe Vera, Biotin, Lavender Flower Oil
*Plant-based and naturally occurring, clean ingredients.
Ingredients Explanations
Sodium Cocoyl Isethionate — derived from coconut oil, a gentle plant-based cleanser that lathers without stripping the scalp. (EWG: 1)
Behentrimonium Methosulfate — derived from rapeseed, a conditioning agent that detangles without harsh quats. (EWG: 1)
Longsheng Rice Water — fermented rice water from the Red Yao region of southern China, floods strands with amino acids and inositol that strengthen and soften.
Cocoa Butter — pressed from cacao beans, deeply moisturizes and seals the cuticle. (EWG: 1)
Purple Sweet Potato Powder — ground purple sweet potato, natural cool-tone pigment that neutralizes brassiness.
Sodium Lactate — fermented from plant sugars, a humectant that holds moisture inside the strand. (EWG: 1)
Glycerin — plant-derived sugar alcohol, pulls water into the hair to fight dryness. (EWG: 2)
Cetyl Alcohol — fatty alcohol from coconut, softens hair and smooths the cuticle (not the drying kind of alcohol). (EWG: 1)
Fragrance* — plant-derived essential oil blend, gives the bar its scent without synthetic perfume.
Shea Butter — pressed from shea tree nuts, rich in fatty acids that deeply condition dry strands. (EWG: 1)
Jojoba Oil — pressed from the jojoba seed, mimics scalp sebum and balances oil production. (EWG: 1)
Butylene Glycol (Plant-Based) — fermented from corn, helps actives reach the cortex. (EWG: 1)
Sweet Potato Powder — ground sweet potato, vitamin A boost for softness and shine.
Stearic Acid — plant-derived fatty acid, gives the bar its structure and conditions hair. (EWG: 1)
Polyquaternium-10 — cellulose-derived conditioner, softens and adds slip without buildup. (EWG: 1)
Rice Bran Oil — pressed from rice bran, lightweight oil that adds shine without weighing hair down.
Hydrolyzed Rice Protein — broken-down rice protein that bonds into damaged strands to rebuild structure.
Broccoli Seed Oil — cold-pressed broccoli seed, a natural silicone alternative that smooths frizz and adds shine. (EWG: 1)
Bamboo Extract — drawn from bamboo stalk, mineral-rich strengthener for thinning hair.
Terabond — bond-repair complex that reattaches broken disulfide bonds in damaged hair.
Jojoba Esters — converted jojoba oil that delivers shine without weight. (EWG: 1)
Vitamin B8 (Inositol) — naturally present in rice water, strengthens fibers from the inside out.
Vitamin B5 (Panthenol) — provitamin that penetrates the cuticle and locks in moisture. (EWG: 1)
Exo-P — exopolysaccharide from microalgae, protects the scalp barrier from environmental stress.
Vitamin E — antioxidant from sunflower, protects strands from oxidative damage. (EWG: 1)
Lavandula Angustifolia Oil — distilled from lavender flowers, calms the scalp and adds scent. (EWG: 2)
Aloe Vera — pressed from aloe leaf, soothes the scalp and adds light moisture. (EWG: 1)
Biotin — B-vitamin that supports the appearance of thicker, fuller hair. (EWG: 1)
Lavender Flower Oil — distilled from lavender blossoms, calms the scalp and rounds out the scent. (EWG: 2)
How To Use
1. Wet hair thoroughly with warm water.
2. Rub the bar between your palms or directly onto your scalp to build a lather.
3. Work the lather through roots and mid-lengths, then smooth down to ends.
4. Leave on for 1–3 minutes to allow the toning pigment to neutralize brassiness.
5. Rinse completely with cool water to seal the cuticle and lock in shine.
6. Follow with a moisturizing conditioner bar on mid-lengths and ends.
Watch the tutorial: https://youtu.be/ZC7rBBjs2p0
REAL RESULTS, REAL CUSTOMERS
Before and after — bleached, dry, damaged hair
These are real customers who came to Viori with brassy, brittle, or thinning bleached hair.
"Now shining and noticeably less brittle."
"Thicker, regrown, and the healthiest her hair has ever been."
"Hair was falling out by the handfuls, now thicker, fuller, and full of shine."
VERIFIED REVIEWS
What bleached, dry-haired customers are saying
From people with dry, damaged, or color-treated hair.
THE PROBLEM
Fixing the tone keeps making the dryness worse
Bleached hair is already compromised. Most purple shampoos treat brassiness by stripping — and stripping bleached hair is the last thing it needs.
Purple shampoos that dry out your hair
Most toning shampoos rely on sulfates to open the cuticle and deposit pigment. On bleached hair that is already porous and fragile, sulfates strip what little moisture is left — leaving ends more brittle after every wash.
Brassiness that keeps coming back
Without a moisture barrier to protect the color, warm and yellow tones resurface within days. You tone, it fades, you tone again — a cycle that never actually solves the problem because the hair fiber itself is not being repaired.
Thinning that gets harder to ignore
Bleached hair that is repeatedly stripped and dried out breaks off before it can grow. Over time, the overall density drops — not because the follicle is failing, but because the existing strands are too fragile to survive a full wash cycle.
THE ANSWER
A toning bar that repairs while it tones.
The Purple Toning Shampoo Bar neutralizes brassiness and supports thicker, stronger hair — without the sulfate dryness that usually comes with a purple shampoo.
Longsheng rice water delivers amino acids and inositol directly into the hair fiber while the cool-toning pigment works on the surface. Biotin supports the look of fuller, thicker strands with every wash. The result: color stays cooler, ends feel less brittle, and your scalp is not worse off than before you washed. Sulfate-free, pH-balanced, and gentle enough for daily use on compromised bleached hair.
See the full system
Backed by the science
Why it works on bleached, brassy hair
The science behind toning, repairing, and strengthening compromised hair — without sulfates.
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Fermented rice water repairs the hair fiber
Longsheng rice water is rich in inositol, a carbohydrate that penetrates the hair shaft and repairs damage from the inside. Amino acids from the fermentation process strengthen weakened, porous bleached hair with every wash.
International Journal of Cosmetic Science — rice water and hair strength -
Cool-toning pigment neutralizes brassiness without sulfates
Purple pigment works on the color wheel to cancel out yellow and warm tones deposited by oxidation. Delivering that pigment in a sulfate-free base means the tone is corrected without further stripping the cuticle.
Color theory and toning pigment in hair care -
Sulfate-free cleansing preserves moisture in porous hair
Bleached hair is highly porous — it absorbs and loses moisture faster than untreated hair. Sulfate-free cleansers remove buildup and oil without disrupting the lipid layer that keeps moisture locked inside the shaft.
Journal of Cosmetic Dermatology — sulfate-free formulations and hair moisture
Our Story
THE STORY BEHIND THE BAR
From the rice terraces of Longsheng to your shower — the most powerful, clean haircare you have ever used.
How To Use Videos
WHAT MAKES VIORI DIFFERENT
Everything you want to know — answered in 30 seconds or less.
Build Your Bundle
BAR, DUO, OR THE FULL SYSTEM.
Start with the toning bar or get the full rice water routine. Every option is sulfate-free, plastic-free, and built for bleached, dry, damaged hair.
The Bar
Just the Purple Toning Shampoo Bar
- Cool-toning pigment neutralizes brassiness
- Sulfate-free — no stripping of bleached hair
- Longsheng rice water repairs dry, porous strands
- Biotin supports thicker-looking hair
- 60–80 washes per bar
The Duo
Purple Toning Shampoo Bar + Moisturizing Conditioner Bar
- Toning shampoo bar + deep moisture conditioner bar
- Shampoo neutralizes brassiness, conditioner seals in repair
- Rice water amino acids work across both steps
- Ends feel softer and less brittle from wash one
- Replaces 4–6 plastic bottles
The Full System
Shampoo Bar + Conditioner Bar + Bamboo Holder
- Everything in the Duo plus a bamboo bar holder
- Bamboo holder keeps bars dry — extends bar life by weeks
- Sustainably sourced and handcrafted
- The most complete start to a rice water hair routine
- Saves vs. buying each piece individually
FAQ
GOOD TO KNOW BEFORE YOU BUY.
It tones. The cool-toning pigment neutralizes yellow and brassy tones the same way a traditional purple shampoo does — the difference is the delivery system. Because the formula is sulfate-free, it corrects the tone without stripping the moisture that bleached hair can barely hold onto. Most people notice cooler, less brassy color within the first few washes.
No. Sulfate-free cleansers do not disrupt the lipid layer that keeps moisture inside the hair shaft. The Longsheng rice water in the formula adds amino acids and inositol that repair dry, porous fibers with every wash. Most customers with bleached, brittle hair report noticeably softer ends within the first week.
Most purple shampoos use sulfates to open the cuticle and deposit pigment. On bleached hair, that means solving the tone problem while making the dryness problem worse. This bar delivers the same toning result in a sulfate-free base, and adds rice water repair and biotin support — so you are not trading one problem for another.
For most people with bleached hair, 2–3 times per week works well. If your hair is very porous or has visible brassiness, you can use it at every wash. If you find the tone going too cool (slightly violet), reduce to once or twice a week and alternate with a moisturizing bar.
The shampoo bar cleanses and tones. The conditioner bar seals in the moisture and amino acids from the rice water and protects the cuticle between washes. For bleached hair — which is porous and loses moisture quickly — using both gives you the full repair benefit. The shampoo bar alone is a meaningful upgrade over a sulfate purple shampoo, but the duo is where the real difference shows.
Yes — most people need 2–3 washes for their hair to adjust from liquid shampoo to a bar formula. During that time your hair may feel slightly different as it clears out residue from previous products. Bleached hair typically adjusts faster than untreated hair because the cuticle is already more open. Stick with it past the first wash.
Each bar lasts 60–80 washes, which is the equivalent of 2–3 bottles of liquid shampoo. The bar stays dry between uses when stored on a bamboo holder with airflow drainage, which extends its life significantly. If you are washing 2–3 times a week, one bar typically lasts 5–8 months.