As a hairstylist for over two decades, I've had countless clients panic when their expensive color starts fading after just a few washes. They're always shocked when I reveal my best-kept secret: the right shampoo bar can actually preserve color better than most liquid shampoos. But here's the catch - not just any bar will do.
After testing dozens of formulas, I discovered Viori's shampoo bars use an ancient rice water fermentation technique that makes them uniquely effective for color-treated hair. Let me break down exactly why they work and how to use them properly.
Why Most Shampoo Bars Fail Color-Treated Hair
The biggest problems with typical shampoo bars are:
- Wrong pH levels (too alkaline, which opens hair cuticles)
- Harsh cleansing agents that strip color molecules
- Improper application causing friction damage
How Viori's Formula Solves These Issues
- Perfect pH balance (3.5-6.5) seals cuticles to lock in color
- Gentle coconut-derived cleansers remove dirt without fading dye
- Fermented rice water strengthens hair from within
My Pro Tips for Maximum Color Protection
After styling thousands of color-treated clients, here's my foolproof routine:
Step 1: Always lather in your hands first - never rub the bar directly on hair.
Step 2: Use lukewarm water (hot water is color's worst enemy).
Step 3: Follow immediately with conditioner to reseal cuticles.
Which Bar Works Best for Your Hair Color?
- Fresh dye jobs: Native Essence (unscented, safest option)
- Vibrant fashion colors: Hidden Waterfall (keeps hues bright)
- Bleached or highlighted hair: Terrace Garden (extra moisture)
The best part? You're not just protecting your color - you're joining a 2,000-year-old hair care tradition while reducing plastic waste. Now that's what I call beautiful hair with a beautiful conscience.
Want to try it yourself? Use code TRYVIORI for 10% off your first order. Your color (and the planet) will thank you.