Viori Blog
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Looking Ahead: Viori’s Beautiful Reason Initiatives in 2026
As we move into 2026, we wanted to share an update about the future of Viori’s Beautiful Reason Initiatives in Longsheng. 2025 was a turbulent yet exciting year for Viori....
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Longsheng Wild Black Tea
We’re happy to share another positive development from our Viori BRI Tea Program—our latest purchase of Longsheng Wild Black Tea, made directly from the farmers' cooperative we’ve been partnering with...
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Three Years in the Making: Certified Organic Longsheng Rice
Back in 2021, we sat down with a group of farmers from the local co-op in Longsheng to ask them a simple but important question: What would make the biggest...
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Beauty Professionals in the Mountains: A Viori Journey to Longsheng
This year, we had the joy of bringing not one, but two groups of beauty professionals from across China to visit Longsheng — home of the Red Yao and the...
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Supporting Families in Need, Together
Life in the Longsheng mountains is beautiful — but it’s not always easy. Behind the stunning landscapes and rich cultural traditions are real families, some of whom face very real...
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Refining Our BRI Methodology
This year marks our fourth year of giving back to the Red Yao community through Viori’s Beautiful Reason Initiatives (BRI). Along the way, we’ve learned a lot — from both...
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A Day of Tea, Song, and Tradition in Longsheng
Last month, Viori’s team in Longsheng had the chance to join the annual Red Yao Tea Worship Festival — a tradition that’s been going strong for eight years now. It’s...
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Where Viori’s Beautiful Reason Funds Went in 2024 — A Preview
As you know, each year Viori commits a portion of profits to support the people and culture of Longsheng through our Beautiful Reason Initiatives (BRI). In 2024, thanks to the incredible...
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Offering Trips to Longsheng: Is This a Responsible Thing to Do?
Bringing Tourism to Longsheng: Is This a Responsible Thing to Do?At Viori, our commitment to Longsheng has been strong and ongoing. For the past 4 years, we have supported the community...
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Celebrating Tradition: The Red Yao Clothes Hanging Festival
Every year, the vibrant Red Yao Clothes Hanging Festival brings together the community in a celebration of culture, tradition, and unity. This year marked Viori's CSR team joining the festivities...
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Lighting Up the Paths: Viori’s Streetlight Initiative in Xiapu Village, Longsheng
Safety and community go hand in hand. Recently, we had the privilege of contributing to the safety and well-being of the villagers in Xiapu by sponsoring the installation of streetlights...
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Empowering Local Farmers: Domestic Rice Sales Initiative
At Viori, we're committed to supporting the farmers' cooperative in Longsheng beyond our own needs. While our demand for their rice is relatively small compared to the vast amount produced,...