Absolutely LOVE this shampoo and conditioner. Why? Leaves my hair clean, moisturized and frizz free, plus it helps build strong and healthy hair. This pic show hair air dried with zero styling product on it, speaks for itself!!
THINNING, SHEDDING & LOW-VOLUME HAIR
GROW IT LONGER THAN YOU BREAK IT.
Rosemary Biotin Shampoo Bar – Thinning Hair
3,473 reviews
$13.99
$11.19
Offer applied
- Sulfate-free
- Color safe
- Vegan
- Plastic-free
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- Rosemary at the root brings circulation to the scalp where growth actually starts
- Biotin in the keratin pathway the protein your hair is built from, supported topically
- Less shedding in the drain rice water amino acids strengthen the strand so it holds on
- Sulfate-free, so nothing is stripped thinning hair cannot afford a wash that takes more than it gives
- 100+ washes per bar replaces two to three bottles of liquid shampoo
Description
Rice water shampoo bar for thinning, shedding, or low-volume hair.
This sulfate-free shampoo bar pairs rosemary extract and biotin with Longsheng rice water — the same fermented rice water the Red Yao women of southern China are known for using as their primary hair care treatment. Their hair is famous for growing well past six feet and keeping its color into old age.
Rosemary stimulates blood flow to the scalp. Biotin strengthens keratin, the protein your hair is made of. Rice water delivers amino acids, inositol, and antioxidants that repair damage along the strand. Together, they target thinning at the root cause — not just cosmetically.
Scent: Herbal and green — rosemary-forward with a clean, earthy finish.
What it feels like: A rich, creamy lather that rinses clean. No residue, no waxy buildup. Hair dries with noticeably more body and lift at the roots after the first wash.
Switching from liquid shampoo? Give your hair 2–3 washes to adjust. Most people see the best results after the first week.
Sulfate-free · Paraben-free · No synthetic fragrance · Phthalate-free · pH-balanced · Vegan · Cruelty-free · Plastic-free.
Ingredients
{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Sodium Cocoyl Isethionate, Behentrimonium Methosulfate, Longsheng Rice Water, Cocoa Butter, Sodium Lactate, Glycerin, Jojoba Oil, Cetyl Alcohol, Shea Butter, Butylene Glycol (Plant-Based), Stearic Acid, Hydrolyzed Rice Protein, Broccoli Seed Oil, Bamboo Extract, Rice Bran Oil, Vitamin B8, Vitamin B5, Rosemary Leaf Oil, Biotin, Lavender Flower Oil, Vitamin E, Marjoram Leaf Oil, Roman Chamomile Flower Oil, Peppermint Leaf Oil, Lemongrass Leaf Oil, Aloe Vera, Plai Root Oil, Kunzea Oil, Helichrysum Flower Oil"}]}]}
How To Use
1. Wet hair thoroughly with warm water.
2. Rub the bar between your palms or directly onto your scalp to build a lather.
3. Work the lather through roots and mid-lengths, then smooth down to ends.
4. Rinse completely with cool water to seal the cuticle.
5. Follow with the matching conditioner bar on mid-lengths and ends.
6. Store on a bamboo holder or dry surface between uses.
VERIFIED CUSTOMER REVIEWS
WHAT LESS SHEDDING ACTUALLY LOOKS LIKE.
Real photos from verified buyers using the Rosemary Biotin bars on thinning, shedding or fragile hair.
From the Community
Real customers, real photos
Customer Reviews
Overall rating: 4.7 / 5 from 3473 reviews.
My hair has never been healthier and silkier!! I appreciate your business so much!!
This product offers a complete experience from the moment you receive it. The beautiful jewel box that holds the shampoo bar feels like a special surprise. Its soft, pleasant scent and the quality of the product stand out right away. I am very happy with the results and highly recommend this shampoo. The customer service is excellent as well.
I love the biotin shampoo bar!!! I tried SO many different shampoos for dandruff and oily hair. This is the only one that has worked. I tried custom made shampoos, I tried head shoulders, I tried rotating with various products. Only this bar has worked!! It takes a bit to get used to using a bar, but I honestly love it and prefer it over regular shampoo now. Seriously amazing, and my hair looks great. I can't wait to try other bars ive bought. I do have a tip, the bamboo holder is great, but only fits 1 bar so if you want one for conditioner, get another one. I only have 1 bar holder and 2 bars so... it would be cool to make a holder that holds both.
Absolutely love this shampoo, and have used it for years. It smells great and leaves my hair fresh.
I love this shampoo and conditioner. I used to use Hidden Waterfall religiously, the tried the castor oil one on a whim. It makes my hair feel so thick! If you have light/thin hair, this shampoo/conditioner will add so much thickness!
This shampoo has made my hair thicker and longer. I get asked almost daily what products I use, and I send everyone to the Viori website!
I literally used just this bar and I didn’t use conditioner just because I wanted to see how my hair would be and I swear to you my hair was so soft. I didn’t even need conditioner using this product. I absolutely love this brand and I hope that you continue to thrive and create the shampoo bars that I can have them forever in my lifetime. 🙏
I placed an order for 2 bars. My account was charged for 2. I want a full refund. Will not order from you again. Funny it didn't happen when I ordered from you before. I will report this as a fraud site. If I don't get either a refund or the rest of my order
I just started using this bar rosemary because my hair grew out while using the coconut bar my hair is still thin so Viori suggest I use the rosemary bars and will see in 3 months how it looks but I’ve been using Viori 3 years now I just love it! Thank you Viori
My hair feels soooo so good after switching to this for my shampoo & conditioner. I was using professional products before, since I’m a cosmetologist, but this still beats any of that! Clean ingredients make my hair happy, shiny and super soft. Will never go back!
My experience with this shampoo & conditioner set has caught me by surprise. After about about 7 weeks of consistent use, I started noticing a difference. My hair is softer, fuller, and even began seeing new growth as you can see in the picture all of the short little hairs sticking up. I have spent hundreds, if not thousands of dollars by now trying to find a product to help with my thinning hair and never had any luck until now. To say I love this product is an understatement!
Been using this for years love it
When I started Viori, my hair was chin length above my shoulders. It’s the only shampoo/ conditioner I’ve used in probably like 2-2.5 years. Game changer, and my hair is all natural, and the only things I use in it are the Viori shampoo and conditioner bars. Towel air dry.
Since menopause my curly hair has thinned and become frizzy. I love Viore shampoo bars because it makes my hair so soft and manageable, and helps the frizz without weighing it down.
I like it
Works wonders, my hair feels great after a shower and I can wait a few days in between washes with this one. Smells really nice..
love the way it smells and makes my hair look
Love it
my hair is so soft and smells like rosemary and heaven
I love the rosemary conditioner because it has made my hair look so much smoother and shinier after just 3 washes! (The before picture is with the white shirt and the after is with the black.) My hair was looking so bad I always kept it up but now I can wear it down confidently. Very happy with this product.
I have been using Viori for several years now and this bar's scent is wonderful. I'm hopeful the biotin will help with the structure of my hair over time and these bars last me well over 6 months.
My daughter and I LOVE viori shampoo and conditioner bars! (Also love the sugar scrubs!) We both have thin hair, we started using this rosemary and biotin and it makes our hair so soft and shiny! And it smells great! Highly recommend! I wont use any other shampoo or conditioner brand after using Viori! Ive been using it for a few months now and my 2 daughters and I just love it! I use a different shampoo bar from them for my youngest daughter because her hair is super thick, and it makes it so soft and easy to brush!
I absolutely love Viori! My sister was experiencing postpartum hair loss, so I gifted her this shampoo, and after just one month, we could already see a noticeable difference. It helped support healthier hair and encouraged new growth. I had the same experience after both of my pregnancies — it really helped me during my postpartum hair loss journey. I’ve been using Viori for years now, and it continues to be one of my favorite hair care products. Highly recommend!
Super cute bar formed shampoo. Smells nicely & lathers up easy. Hair is looking better and less frizz. Strengthens hair while also giving my thin fine hair looking fuller
Loving my new healthy looking hair and growth
I love this shampoo, my hair is silky and full. I us two different kinds together and then use the rince that goes with this shampoo. It's Wonderful!
Makes my hair feel so full and soft! New favorite shampoo.
I love VIORIII, I put my man on we’ve both been using it for a while and love the results my hair is thicker and softer and overall more healthy
I’m really glad this came out! I’ve been dealing with thinning hair and losing hair a lot and I have noticed a drastic difference. I’m very grateful for this product shampoo and particular!
Love it!! I’ve been using Viori for a couple years. I was excited when I saw the Castor Oil shampoo and conditioner. It has definitely made a difference in my hair. It’s very moisturizing. I use it in conjunction with the Rosemary and Biotin. Highly recommend.
Never going back to "regular shampoos" I had ran out for about a week till my shipment came in and immediately could feel the difference in my hair it became so brittle & dry worst week of my life forever faithful to you guys for about 2 years 😁.
I love these. Ive got very long curly hair thats been thinning. Makes my hair silky smooth and soft and ive noticed regrowth! Works well with fashion colored hair too!
absolutely love this my hair felt thicker after one use so happy thank you :)
My hair is never been this long and shiny
My hair it the softest it's ever been! I get so many compliments on how shiny and bouncy my hair looks especially after bleaching! My hair dresser even asked what Ive been using. And it's been these bars! My heat usage hasn't changed and my scalp looks and feels cleaner even in-between washes! and my hair looks so strong! I love love lovee
After just the first time using viori my hair is softer then ever and no frizziness! I will definitely continue using.
I love the rosemary and biotin shampoo. This is my 2nd bar I've ordered. Ad you can see I've already used it several times. I wash my hair twice weekly and this makes my hair so clean and soft. Will definitely recommend and continue to buy their shampoo bars.
Love how shiny and soft it got my hair. I have long thick hair and decided to try the Rosemary to start to see how my hair would react. So far I love it and look forward to trying out more!
My stylist said at my age of 60 my hair is still thick and strong that’s because I’m using Viori shampoo and conditioner bars for years now. I have tried different varieties of their products. They really meant business. Good job.
THE PROBLEM
Thinning hair is usually two problems at once.
Less is growing in, and what is already there is breaking off. Most products only address one of them.
0 1
The part that keeps widening
You notice it in photographs before you notice it in the mirror. Density goes first at the part and the temples, and by the time it is obvious it has been happening for a while.
0 2
The hair in the drain
Some shedding is normal — around a hundred strands a day. What is not normal is short broken pieces, which are not shed hairs at all but strands that snapped mid-length.
0 3
Volume products that only fake it
Texturising sprays and thickening foams coat the strand to make it feel fuller. They wash out, they build up, and they do nothing for the strand itself.
THE ANSWER
Work on the scalp and the strand together.
The Rosemary Biotin Shampoo Bar treats thinning as what it is — a root problem and a breakage problem — instead of covering it up.
Rosemary leaf oil is the active here, and it has been measured against 2% minoxidil in a six-month trial with comparable hair-count results. Biotin sits in the keratin pathway your hair is built from. Longsheng rice water carries inositol and fermentation amino acids into the strand, and hydrolyzed rice protein reinforces the fibre from the inside so length is kept rather than snapped off. The base is sulfate-free, which matters more on fine or thinning hair than almost anywhere else — a stripping wash costs you the lipids that keep a thin strand flexible. This is a slow product. Shedding tends to settle first, over a few weeks; density is a months-long conversation, not a wash-day one.
See the full systemBacked by the science
WHY IT WORKS
- Rosemary Oil, Measured Against The Standard
In a 2015 randomised trial, rosemary oil was compared directly with 2% minoxidil in androgenetic alopecia over six months. Both groups showed a significant increase in hair count at the six-month mark, with no meaningful difference between them, and the rosemary group reported less scalp itching. That is one trial, not a guarantee — but it is why rosemary appears here as an active rather than a scent.
- Biotin, Honestly
Biotin is a cofactor in keratin production, and deficiency causes hair loss that resolves when the deficiency is corrected. Evidence that supplemental biotin thickens hair in people who are not deficient is thin, and we are not going to pretend otherwise. It is in the formula because it is part of the keratin pathway and it is well tolerated topically, not because a bar can promise regrowth.
- Protein That Gets Inside
Most rice water proteins are too large to enter the hair shaft — at 13,000–30,000 Daltons they sit on the surface and rinse away. Hydrolyzed Rice Protein is broken down to peptides below ~1,000 Daltons, small enough to reach the cortex, where research indicates they deposit preferentially on compromised areas, improving tensile strength and reducing breakage under combing stress. The result is a strand that bends without snapping — not a coating, but internal reinforcement.
- Sulfate-Free Cleansing Preserves Moisture
Sodium Cocoyl Isethionate is a mild, coconut-derived cleanser that lifts sebum and product residue without the aggressive delipidation associated with sulfate surfactants. On porous or compromised hair, that difference shows up as less post-wash dryness and less cuticle roughening — the strand is cleaned without also being stripped of the lipids that keep it flexible.
Our Story
THE STORY BEHIND THE BAR
From the rice terraces of Longsheng to your shower — the most powerful, clean haircare you have ever used.
How To Use Videos
WHAT MAKES VIORI DIFFERENT
Everything you want to know — answered in 30 seconds or less.
How long does a bar last?
Why are bars better?
Why Longsheng Rice Water Protein?
How do I store my products?
How to use a shampoo bar?
How to use a conditioner bar?
How to use a bamboo bar holder
Build Your Bundle
BAR, DUO, OR THE FULL SYSTEM.
Thinning responds to consistency more than to any one product. Start with the bar or take the whole routine.
The Bar
The Rosemary Biotin Shampoo Bar on its own — start at the scalp.
$13.99
- Rosemary Biotin Shampoo Bar, 60–80 washes per bar
- Rosemary leaf oil and biotin in a sulfate-free rice water base
- Hydrolyzed rice protein and inositol reinforce the strand from inside
- Rinses clean in hard water — no wax, no film
- Plastic-free and travel-friendly
Our most-reached-for set
The Duo
Shampoo bar plus the matching conditioner bar — root to ends, same actives.
$27.98$23.78
- Both bars, so the actives reach the scalp and the ends
- Shampoo works at the root; conditioner protects the fragile mid-lengths
- Matched herbal-green scent across both steps
- The pairing most people settle into after the first bar
- Subscribe and save on every refill
The Full System
Shampoo bar, conditioner bar and a bamboo holder — the full growth routine.
$37.97$33.77
- Shampoo bar, conditioner bar and a bamboo holder
- The holder keeps bars dry, which is most of what makes them last
- One routine, no bottles, no plastic
- Everything the growth routine needs in one order
- Best value per wash across the three tiers
FAQ
GOOD TO KNOW BEFORE YOU BUY.
We will not promise that. Rosemary oil performed comparably to 2% minoxidil on hair count in one six-month randomised trial, which is genuinely encouraging, but it is one trial and results vary by person and by cause of hair loss. What a bar can reliably do is stop making things worse — no sulfates stripping a fragile strand — and reinforce what is already growing so you keep length instead of breaking it off.
Shedding usually settles first, often within three to six weeks. Anything to do with density follows the hair growth cycle, so give it three to six months before you judge it. Take a photo of your part on day one — it is much easier than trying to remember.
Yes. It is sulfate-free and colour-safe. Sulfates are what usually pull tone out of coloured hair, and there are none here.
Yes. It cleans without stripping, so daily use is fine if that is your routine. Most people find they can stretch to every other day once the scalp settles.
Herbal and green, rosemary-forward, with lavender and chamomile underneath. It is a clean, plant-driven scent rather than a perfume — and it comes from the essential oils doing the work, not from added fragrance.
No. This is a syndet bar, not a soap. Soap bars react with the calcium in hard water to form the scum that makes people give up on shampoo bars. This surfactant system does not, so it rinses clean on well water or municipal supply.
Nothing in particular, but if you are using a prescribed topical from a dermatologist, keep using it — this is not a replacement for medical treatment. If you have a scalp condition under care, check with them first.
If your hair is thinning because it is breaking, yes — the conditioner is where the mid-lengths and ends get protected. If your concern is purely scalp and density, the shampoo bar on its own is a reasonable place to start.
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