FREE STANDARD SHIPPING ON USA/CAN ORDERS OVER $40 USD

FREE BODY WASH BAR W/ PURCHASES OVER $50 USD

FREE BAMBOO HOLDER W/ PURCHASES OVER $60 USD

FREE SHIPPING FOR THE NEXT
00Hrs 00Min 00Sec 00MS

THE RED YAO RICE WATER RITUAL

2,000 Years of Time-Tested Hair Care.

In the rice terraces of Longsheng, China, the Red Yao have used fermented rice water in their hair care rituals for over 2,000 years. Today, Viori brings that same Longsheng rice water into a shampoo bar designed for modern routines.

★★★★★ 4.7/5 | 134,430  reviews

  • Fermented Longsheng rice water single-origin, from the Red Yao villages that have washed with it for over 2,000 years
  • Softer, shinier hair* most people notice the difference within the first week
  • Gentle by design sulfate-free and pH-balanced, so clean hair never costs the cuticle
  • Up to 100 washes per bar the equivalent of 2–3 plastic bottles, with zero plastic
  • Fair-trade and reinvested rice bought at premium prices, up to 5% of profits returned to Longsheng projects
See How It Works

Why Should you Try Viori

WHAT MAKES VIORI DIFFERENT

Everything you want to know — answered in 30 seconds or less.

How long does the bar last?
How long does the bar last?
How do I store my products?
How do I store my products?
Why are bars better?
Why are bars better?
Why Longsheng Rice Water Protein?
Why Longsheng Rice Water Protein?
How to use a shampoo bar?
How to use a shampoo bar?
How to use a conditioner bar?
How to use a conditioner bar?
How to Use a Bamboo Bar Holder
How to Use a Bamboo Bar Holder
Why it works on bleached, brassy hair

Backed by the science

TRADITION, VERIFIED

What 2,000 years figured out — and what the lab confirms The Red Yao proved the practice by using it. Cosmetic science explains why it works.

  1. The rinse chemistry is real

    Fermented rice water carries inositol and amino acids. Research on rice-rinse water found these compounds reduce surface friction and improve hair's elasticity — the properties that decide whether a strand survives brushing.

    Rice rinse water and hair — Inamasu et al., 2010 (International Journal of Cosmetic Science)
  2. Breakage, not growth, is where wash routines matter

    Hair grows about half an inch a month, set by biology — no shampoo changes that, ours included. What a wash routine changes is how much of that growth survives: grooming studies show everyday friction is where hair snaps.

    Hair breakage and combing — Robbins & Kamath, 2007 (PubMed 17728947)
  3. pH is why "gentle" isn't marketing fluff

    High-pH cleansers lift the cuticle and raise friction between strands. A pH-balanced, sulfate-free wash keeps the surface smooth — the same reason the traditional rice rinse, which is mildly acidic after fermentation, leaves hair soft.

    Shampoo pH and hair health — Gavazzoni Dias et al., 2014 (PubMed 25210332)
SEE ALL REFERENCES →
Curated by Sephora editors 100+ washes per bar 87% saw less breakage 92% felt softer hair after 1 wash 1.4× more visible shine in 2 weeks
Vegan Certified
Sephora
Sprouts
Fair Trade Certified
Cruelty Free Certified
Think Dirty Zero
Sephora Clean Planet
Plastic-Free
Fair Trade
Vegan
Cruelty-Free
Sulfate-Free
Paraben Free
Phthalate Free
BUILT FOR ALL HAIT TYPES

Hidden Waterfall Rice Water Shampoo Bar

4.7 (18773 reviews)
$9.4
Delivery
Choose your size
$9.4
78 Remaining Products Available!
  • 30-Day
    Risk-Free Trial
  • Free
    Returns
  • Free
    Shipping in the US
Description

The original rice water shampoo bar — and still the bestseller.
Hidden Waterfall is made with fermented Longsheng rice water from the Red Yao villages of southern China, where rice water has been the primary hair wash for centuries. This bar puts that practice into a format that fits a shower shelf.
It works on every hair type. Fine hair gets volume without weight. Thick or curly hair gets moisture and definition without buildup. Color-treated hair keeps its color longer because no sulfates strip it.
Scent: sweet musk and vanilla with a woody base — warm, not floral. Named for the waterfalls in the forests above Longsheng.

Ingredients

Sodium Cocoyl Isethionate, Behentrimonium Methosulfate, Longsheng Rice Water, Cocoa Butter, Sodium Lactate, Glycerin, Cetyl Alcohol, Jojoba Oil, Shea Butter, Fragrance*, Butylene Glycol (Plant-Based), Stearic Acid, Vitamin B8, Vitamin B5, Rice Bran Oil, Hydrolyzed Rice Protein, Broccoli Seed Oil, Bamboo Extract, Vitamin E, Aloe Vera, Jasmine Flower Extract

*Plant-based and naturally occurring, clean ingredients.

Ingredients Explanations

Sodium Cocoyl Isethionate — derived from coconut oil; a mild isethionate-class surfactant (not a cleansing sulfate) that produces a creamy lather and cleans without disrupting the hair's natural moisture balance. (EWG: 1)
Behentrimonium Methosulfate — a plant-derived conditioning agent (from rapeseed oil) that detangles and smooths the feel of the cuticle; classified as a conditioning agent, not a cleansing sulfate, and distinct from the harsh sulfates associated with stripping color or causing dryness. (EWG: 1)
Longsheng Rice Water — fermented water from Longsheng rice, sourced from the Red Yao village in southern China; rich in inositol, amino acids, and B vitamins that have been associated with stronger-feeling strands and a balanced scalp environment.
Cocoa Butter — pressed from the cacao bean; a rich emollient that softens lengths and helps the bar glide evenly through long hair without heavy residue. (EWG: 1)
Sodium Lactate — a naturally occurring salt of lactic acid; helps the bar maintain a skin-friendly pH and supports a smooth, hard bar texture that extends longevity. (EWG: 1)
Glycerin — plant-derived humectant that draws moisture to the hair shaft and scalp, keeping strands hydrated without a coating feel. (EWG: 1)
Cetyl Alcohol — a fatty alcohol derived from coconut or palm; acts as a conditioning emulsifier that contributes to slip and softness — not drying like ethyl or isopropyl alcohols. (EWG: 1)
Jojoba Oil — technically a liquid wax pressed from the jojoba seed; closely mimics the scalp's natural sebum, conditioning without contributing to buildup on straight or fine hair. (EWG: 2)
Shea Butter — cold-pressed from the shea tree nut; delivers long-chain fatty acids that nourish lengths and help seal the cuticle after cleansing. (EWG: 1)
Fragrance* — plant-based and naturally occurring; a warm sweet musk and vanilla with a woody base — no synthetic phthalate carriers. (EWG: 1)
Butylene Glycol (Plant-Based) — a plant-sourced humectant and solvent that helps active ingredients distribute evenly through the formula and improves texture on the hair. (EWG: 1)
Stearic Acid — a fatty acid found in plant oils; helps harden the bar for longevity and contributes to a smooth, conditioning lather. (EWG: 1)
Vitamin B8 (Inositol) — naturally present in rice water; at the ingredient level, inositol is associated with strands that feel more resilient to brushing and heat wash after wash — an effect noted in ingredient research as persisting even after rinsing.
Vitamin B5 (Panthenol) — a provitamin that absorbs into the hair shaft, adding moisture and contributing to the feeling of stronger, more flexible strands wash after wash. (EWG: 1)
Rice Bran Oil — cold-pressed from the outer layer of the rice grain; rich in gamma-oryzanol and vitamin E, it adds lightweight shine without the silicone film that dulls long, straight hair over time. (EWG: 1)
Hydrolyzed Rice Protein — rice protein broken down into smaller chains that can temporarily bond to the hair surface, adding body and a smoother feel; thorough rinsing ensures no residue accumulates on the scalp. (EWG: 1)
Broccoli Seed Oil — cold-pressed from broccoli seeds; high in erucic acid, it mimics the slip of silicone on the cuticle without any buildup — a plant-based option for frizz control on straight and wavy hair. (EWG: 1)
Bamboo Extract — derived from bamboo stem; a natural source of silica that adds light structure and a smoothing effect to the strand without coating it. (EWG: 1)
Vitamin E (Tocopherol) — a plant-derived antioxidant that helps protect the formula's oils from oxidation and supports a healthy scalp environment. (EWG: 2)
Aloe Vera — cold-pressed from the aloe leaf; a soothing humectant that calms the scalp and adds lightweight hydration without weight on fine or straight hair. (EWG: 1)
Jasmine Flower Extract — derived from jasmine blossoms; contributes to the bar's warm scent profile and provides mild conditioning properties at the scalp. (EWG: 1)

How To Use

1. Wet your hair fully from scalp to ends — the more saturated your hair, the more evenly the bar will lather across long lengths.
2. Hold the bar in both hands and rub it directly between your palms until a rich lather builds, or work it in slow strokes from root to mid-length along sections of wet hair.
3. Massage the lather into your scalp first using your fingertips — not your nails — then work it down through your lengths with gentle, downward strokes to avoid tangling.
4. Rinse thoroughly with warm water until the water runs completely clear; this step matters most for long hair, where residue tends to collect at the mid-length and ends.
5. Follow with your conditioner or treatment on mid-lengths and ends as needed. Allow 2–3 washes for your hair to clear any residue from previous products before expecting the full result.
6. After use, rest the bar on a dry surface away from direct water flow — a draining soap dish extends the life of the bar significantly.

Before & After

What clean hair actually feels like

Marianne K. — before Before
Marianne K. — after After
Marianne K.

"I've been embracing my silver for eight years, and it's surprisingly hard to keep it looking bright. Most shampoos leave it looking dull or a little yellow. After a few months with this bar, my hair feels softer, and the color looks so much brighter. My stylist actually asked if I'd changed my routine."

Emma G. — before Before
Emma G. — after After
Emma G.

"Buildup has always been my biggest issue. I was honestly skeptical because every shampoo bar I'd tried before left my hair feeling waxy and heavy. This one rinses out completely, and I can tell the difference before I even blow-dry my hair."

Riley T. — before Before
Riley T. — after After
Riley T.

"My color usually starts fading by week two. A color-safe, salon-grade shampoo bar was something I'd never heard of, but it really made my hair look healthier and so much shinier. The after photo was taken in week six, with the same dye job."

Verified reviews

892 customers rated these scrub bars. 816 gave five stars.

Real customers, unpaid opinions. Individual experiences — results vary.

★★★★★
Customer photo from Randi H.

“The scent alone is a reason to buy it.”

"The scent alone is a reason to buy it. I bought the conditioner as well and the pair leaves my hair shiny. Not only are the products great, but i like that some of the profits go back to the Yao. New fave." [excerpted]

Randi H.Verified purchase Hidden Waterfall
★★★★★
Customer photo from Randi D.

“I saw the women from the small village. I took a chance.”

"I have tried every shampoo and conditioner on the market. I'm constantly trying to find the best. And Viori is it!!! My hair has never felt solfter, shinier, or healthier ever!! I'm so glad that Facebook ad popped up and I seen the women from the small village. I took a chance and I'm so glad I did. Literally the best I have ever used and its a plus that it's all natural without tons of pesky chemicals." [excerpted]

Randi D.Verified purchase Hidden Waterfall
★★★★★
Customer photo from Laura Ly M.

“The story sold it.”

"I've never tried bar shampoo and conditioner so when I was out to try something new I gave this a chance. The story sold it. Looking at these women from the Red Yao tribe, elderly women with hair way past their feet, jet black? Seriously! So I gave it a shot. … my hair felt like melting butter … I don't have to wash it for days, scalp not oily anymore. … I do NOT work for Viori nor or they paying me or giving me discounts of any kind."

Laura Ly M.Verified purchase Hidden Waterfall
★★★★★

“Washing my hair feels like a ritual.”

"My hair feels wonderful. Washing my hair feels like a ritual of taking care of myself and adds positivity to my day."

Ellie M.Verified purchase Hidden Waterfall ‡

‡ Review from Viori's other rice-water body bars — results may differ.

★★★★★

“Loved the story that was listed within the package.”

"I was very pleased with the presentation when I received my package. Loved the story that was listed within the package as well. I love how it doesn't give an overwhelming scent but just enough to know the scent. The designs on the bars were beautiful too. My hair feels light and healthy and haven't had any issues with tangles." [excerpted]

Tatiana B.Verified purchase Hidden Waterfall
★★★★★

“Rice water as the main ingredient, along with other nourishing botanicals.”

"Natural Ingredients: Viori uses rice water as the main ingredient, along with other nourishing botanicals. My hair felt softer, smoother, and looked shinier after just a few uses. Eco-Friendly Packaging: It comes in a beautifully designed biodegradable box with no plastic waste." [excerpted]

Eleni N.Verified purchase Hidden Waterfall
★★★★★

“I was trying [homemade] rice water on my hair. It always took so much time.”

"Viroi has totally transformed ny hair. It's softer, more manageable and I get so many compliments. It feels so much healthier too. Previous to using this product I was trying rice water on my hair. This worked but it always took so much time. Viori makes it so much easier with bars." [excerpted]

Su N.Verified purchase Hidden Waterfall ‡

‡ Review from Viori's other rice-water body bars — results may differ.

★★★★★
Customer photo from Katherine W.

“I loved the story behind it — but I didn't want to sacrifice clean hair...”

"I was really hesitant about buying this product. I loved the story behind it and how sustainable it is, but I didn't want to sacrifice clean hair. I have very long thick hair and historically have trouble getting a comb thought it. This product is hands down amazing! The shampoo lathers and smells amazing. The conditioner works extremely well and is honestly better than the product I used before. The bamboo containers are the icing on the cake." [excerpted]

Katherine W.Verified purchase Hidden Waterfall
TRY THE BAR — $11.75

Our Story

WHERE THE RICE WATER COMES FROM

Longsheng, China — the village where hair is an heirloom

SIX CONTINENTS · ONE BAR

6 Million Bars Sold

People in 159 countries and territories have bought more than 6 million Viori bars. Wherever you're headed, the bar has probably cleared that airport already.

United States · 474,150Canada · 18,235United Kingdom · 1,294
6,000,000+
bars sold
159
countries & territories
Every 34 sec
a bar sold, around the clock
12,000,000+
plastic bottles skipped
Sales data: Shopify store records, all-time (2020 – July 2026); country reach from viori.com site analytics, 2023 – 2026. Counts are floors — bundles count as one unit each. Bottles skipped: one bar outlasts 2–3 bottles of liquid; sale pace is the all-time average.
Find the bar Fit You Best

SAME RICE WATER, YOUR SCENT

Find the bar Fit You Best

Every signature bar starts from the same fermented Longsheng rice water — the quiz routes you by scent and hair type, including the fragrance-free bar if scent isn't your thing. 60 seconds.

Take the quiz →

Build Your Bundle

BAR, DUO, OR THE FULL SYSTEM.

Start with the bar, or build the ritual — either way, your scalp will know the difference.

Hidden Waterfall Barra de Champú

The Bar

The original rice water shampoo bar, exactly as it is.

  • Longsheng rice water and hydrolyzed rice protein in every wash
  • Lathers fully, rinses clean — no filmy residue left behind
  • Enough washes per bar to outlast most liquid bottles, no plastic
  • pH-balanced base that won't leave straight hair waxy or rough
Fan favorite
Hidden Waterfall Barra de Champú
Hidden Waterfall Barra de Acondicionador

The Ritual Duo

The shampoo bar paired with its conditioner — clean rinse, then weight-free softness.

  • Shampoo bar clears buildup; conditioner seals without silicone coating
  • Matched formulas so nothing undoes what the other just did
  • Hair that feels stronger wash after wash, not just the first time
  • Long strands get moisture from root to end, not just the mid-length
  • One ritual, two bars — still less plastic than a single liquid bottle
Hidden Waterfall Barra de Champú
Hidden Waterfall Barra de Acondicionador
Jabonera de Bambú

The Full System

Shampoo, conditioner, and scalp serum — the complete wash-day ritual.

  • Shampoo + Conditioner + Body Wash (Hidden Waterfall)
  • The full shelf, zero plastic
  • Rice bran oil, jojoba, and shea butter across every step
  • Shine that comes from the strand itself, not a film over it
  • The ritual older than the bottle it never came in

FAQ

GOOD TO KNOW BEFORE YOU BUY.