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FOR WAVY, STRAIGHT & BUILDUP-PRONE HAIR

Make your hair look expensive again

  • Glass-hair shine, not a coating Rice water and rice bran help smooth the cuticle so hair reflects light instead of scattering it
  • Clears the dull "film" Rich lather lifts product and hard-water residue that can leave hair flat, greasy, and dull
  • The clean-girl routine in one step Wash, rinse, done. No serums, masks, or hot tools needed for glossy-looking hair
  • Soft and full-bodied, never weighed down Lightweight enough for fine-to-normal hair, with movement and natural volume
  • Try it for the price of a coffee one $11.75 bar lasts 60–80 washes (2–3 bottles); sulfate-free, vegan, plastic-free, money-back if you don't love it
See How It Works
Curated by Sephora editors 100+ washes per bar 87% saw less breakage 92% felt softer hair after 1 wash 1.4× more visible shine in 2 weeks
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BUILT FOR YOUR HAIR

Rice Water Shampoo Bar – Clean, Light, No Buildup

4.7 (18773 reviews)
$9.4
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Description

If your hair feels heavy by mid-week — coated rather than clean, dull from hard water minerals and dry shampoo buildup — this bar is built for exactly that. The Hidden Waterfall Shampoo Bar lathers fully, rinses completely, and leaves hair light and shiny from root to end, without the silicone film that creates a dependency cycle of strip-and-repeat. It's sulfate-free and pH-balanced, so your scalp stays in balance between washes rather than swinging between over-dry and over-oily. Made with Longsheng rice water — sourced from the Red Yao village in southern China, where fermented rice water has been a hair-care practice for centuries — and anchored by Hydrolyzed Rice Protein and Rice Bran Oil for strand-level resilience. One bar replaces 2–3 bottles, lathers like a real shampoo, and travels without a leak.

Ingredients

Sodium Cocoyl Isethionate, Behentrimonium Methosulfate, Longsheng Rice Water, Cocoa Butter, Sodium Lactate, Glycerin, Cetyl Alcohol, Jojoba Oil, Shea Butter, Fragrance*, Butylene Glycol (Plant-Based), Stearic Acid, Vitamin B8, Vitamin B5, Rice Bran Oil, Hydrolyzed Rice Protein, Broccoli Seed Oil, Bamboo Extract, Vitamin E, Aloe Vera, Jasmine Flower Extract

*Plant-based and naturally occurring, clean ingredients.

Ingredients Explanations

Sodium Cocoyl Isethionate — derived from coconut fatty acids, a mild surfactant that produces a rich lather and rinses clean without the harshness of sulfates, and is compatible with hard water so it won't leave a waxy residue. (EWG: 1)
Behentrimonium Methosulfate — plant-derived from rapeseed oil, conditions the cuticle and reduces static without silicone, leaving hair manageable rather than coated. (EWG: 1)
Longsheng Rice Water — fermented rice water sourced from Longsheng, southern China; rich in inositol, amino acids, and B vitamins that help smooth the cuticle and support strand resilience.
Cocoa Butter — cold-pressed from cacao seeds; provides lightweight lipid support to the hair shaft without the heaviness of mineral oil-based alternatives. (EWG: 1)
Sodium Lactate — a plant-derived salt of lactic acid; helps the bar release cleanly from the mold and supports the formula's pH balance. (EWG: 1)
Glycerin — typically plant-derived (often from coconut or palm); draws moisture to the hair surface and scalp, helping hair stay pliable and reducing mid-week dryness without buildup. (EWG: 1)
Cetyl Alcohol — a fatty alcohol derived from coconut or palm; smooths the cuticle and adds slip during application — not a drying alcohol. (EWG: 1)
Jojoba Oil — technically a liquid wax pressed from the jojoba seed; its molecular structure closely mirrors the scalp's natural sebum, making it effective at supporting scalp balance without clogging follicles. (EWG: 2)
Shea Butter — cold-pressed from the shea tree nut; provides fatty acids that help the cuticle lie flat, contributing to shine that starts at the strand rather than sitting on top of it. (EWG: 1)
Fragrance* — plant-based and naturally occurring ingredients; contributes the bar's signature scent profile. *See asterisk disclosure on packaging for full ingredient detail. (EWG: varies by component)
Butylene Glycol (Plant-Based) — a plant-derived humectant and solvent that helps distribute active ingredients evenly through the formula and keeps the bar's texture consistent. (EWG: 1)
Stearic Acid — a saturated fatty acid found in cocoa and shea; helps give the bar its firm structure and contributes to a smooth, conditioning lather. (EWG: 1)
Vitamin B8 (Inositol) — a carbohydrate found naturally in rice water; studies suggest inositol may help support cuticle smoothness and strand resilience, contributing to hair that bends without breaking.
Vitamin B5 (Panthenol) — a provitamin that binds to the hair shaft and helps retain moisture along the length of the strand, supporting flexibility and reducing the appearance of frizz. (EWG: 1)
Rice Bran Oil — cold-pressed from the outer bran layer of rice; contains gamma-oryzanol and fatty acids that help smooth the cuticle and contribute to shine without heaviness. (EWG: 1)
Hydrolyzed Rice Protein — rice protein broken down into smaller molecular fragments; at this reduced molecular weight, it is able to work along the cuticle surface and into the hair shaft, helping to reinforce each strand and support resistance to breakage over time. (EWG: 1)
Broccoli Seed Oil — pressed from broccoli seeds; high in erucic acid, which gives it a silicone-like slip and shine effect on the cuticle — without the buildup silicone leaves behind. (EWG: 1)
Bamboo Extract — derived from bamboo stem; a natural source of silica that helps support cuticle smoothness and contributes to the light, bouncy feel of the finished strand.
Vitamin E (Tocopherol) — a fat-soluble antioxidant derived from plant oils; helps protect the formula's oils from oxidation and supports scalp-surface health. (EWG: 1)
Aloe Vera — gel extracted from the aloe leaf; helps soothe the scalp and contributes to the bar's rinse-clean feel by balancing the formula's texture. (EWG: 1)
Jasmine Flower Extract — extracted from jasmine blossoms; contributes a light floral note to the scent profile and provides mild conditioning properties to the hair surface. (EWG: 1)

How To Use

1. Wet your hair thoroughly with warm water — the warmer the water, the more easily the bar will lather.
2. Rub the bar directly between your palms to build a lather, or glide it gently from root to mid-length two to three times to load the hair with product.
3. Work the lather into your scalp with your fingertips using small circular motions, focusing on the roots and any areas prone to buildup.
4. Let the lather travel down the length of your hair as you rinse — most hair types don't need a separate mid-length application.
5. Rinse fully with cool or lukewarm water until the water runs completely clear; this is the step that determines whether hair feels light or heavy after drying.
6. Follow with your usual conditioner or a Viori conditioner bar if needed, concentrating on the mid-lengths and ends. Store the bar on a dry soap dish between uses to extend its life.

REAL RESULTS, REAL CUSTOMERS

What clean hair actually feels like

Three women, three hair types, one bar they didn't want to put down.

BEFORE AFTER
Megan R. — before Megan R. — after
Megan R.

"My hair is really fine and gets oily fast. By the end of the day, my roots would be flat, and I'd reach for dry shampoo, only to wash my hair again the next morning. It was a constant cycle. After just one week using this bar, my roots stay clean longer, my hair has more body, surprisingly shine and I've gotten so many compliments."

BEFORE AFTER
Danielle K. — before Danielle K. — after
Danielle K.

"I'd tried two other shampoo bars and both left that waxy film I hate. This one lathers like a real shampoo and rinses completely clean. My fine hair feels light and soft again, and honestly I was shocked a bar could clean this well."

BEFORE AFTER
Alicia T. — before Alicia T. — after
Alicia T.

"My hair always looked a little dull, and the ends felt dry no matter what I used. I spent a fortune on expensive hair products, but nothing gave me the shine this bar did. Since switching, my hair feels softer, looks shinier, and smells amazing. Even my second-day hair looks good. The best part is how little effort it takes now: wash, air-dry, done."

VERIFIED REVIEWS FROM PEOPLE LIKE YOU

WHAT CLEAN HAIR ACTUALLY FEELS LIKE.

Verified reviews from women with straight and wavy hair — including hard-water cities and buildup-prone scalps — who simplified their routine and noticed the difference.

Tiffany Y.
★★★★★

"I’ve never tried a shampoo bar before but was pleasantly surprised with this! It got my..."

Lisa K.
★★★★★

"Really surprised by how effective this shampoo bar and conditioner is cleaning my hair ..."

Spencer B.
★★★★★

"I'm obsessed!!! My scalp gets super itchy and dry in the winter, but this stuff literal..."

Kristina R.
★★★★★

"My first try of a conditioner bar. I was quite nervous, because I have bleached hair, t..."

Noemma O.
★★★★★

"I've been using this Viori shampoo bar for almost 6 months now and am STILL obsessed. I..."

Kristina H.
★★★★★

"I was very skeptical when I first tried Viori. It sounded inconvenient and time consumi..."

Brandy M.
★★★★★

"I have thick, wavy, but fine textured hair. It makes finding the right hair care produc..."

Esperanza G.
★★★★★

"I've been buying expensive shampoo brands to help my hair be healthy and nice but it wa..."

Virginia J.
★★★★★

"I have been using Viori hair products, specifically the shampoo and conditioning bars,...."

Sarah J.
★★★★★

"Since starting this shampoo and conditioner I have 100% been happier with my hair. I sh..."

THE PROBLEM

Your Shampoo Is Working Against You.

Buildup, dependency cycles, and waxy residue aren't hair problems — they're routine problems.

0 1

A roughed-up cuticle

Heat tools, brushing, and harsh sulfates lift the cuticle. Straight and wavy hair is basically a flat mirror, so a rough surface kills its shine faster than on any other texture.

0 2

The Silicone Cycle.

Sulfate-heavy liquid shampoos strip the scalp, trigger oil overproduction, and rely on silicone to fake the shine back — a loop that never actually lets your hair find its balance.

0 3

Bars That Leave A Film.

Minerals, dry shampoo, and styling residue leave a microscopic film that scatters light, so brown hair looks grey and flat even right after washing. Regular shampoo doesn't always rinse it fully.

A toning bar that repairs while it tones.

THE ANSWER

One Bar. Actually Clean.

The Hidden Waterfall Shampoo Bar is built around a surfactant system and a handful of studied ingredients that remove buildup, rinse completely, and leave hair light and shiny from root to end — no residue, no dependency cycle.

Hidden Waterfall is Viori's original rice water bar — the bestseller, built on the fermented rice water the Red Yao women of Longsheng have used for generations (their hair is famous for growing past six feet). For brunette, straight-to-wavy hair it does the two things that actually create shine: it clears the dulling film with a gentle, sulfate-free lather, then rice water, rice protein, and rice bran oil help smooth the cuticle so light reflects evenly and brown hair looks glossy and rich. No silicones, no serums, no routine to learn — just wash, rinse, and go. It smells like sweet musk and vanilla, one bar replaces 2–3 bottles, and if you don't love it we'll refund you. The glass-hair look, minus the work.

See the full system

Why Viori

How it's different from your current curl shampoo

Rice Water bar Drugstore shampoo Other shampoo bars
Silicones None Coating with silicone (build up) Sometimes
Buildup / residue Rinses clean Builds film Can leave residue
Lather Rich Rich Poor
Format Plastic-free Plastic bottle Plastic-free
Cost per wash ~3 bottles in one Monthly refill Comparable

Premium rice-water curl shampoos sell for $25-28 a bottle. This is a plastic-free bar at $13.99.

Why it works on bleached, brassy hair

Backed by the science

WHY IT WORKS

On straight and wavy hair, shine is physics: a smooth, clean cuticle reflects light; a rough or coated one scatters it.

  1. Protein That Gets Inside

    Most rice water proteins are too large to enter the hair shaft — at 13,000–30,000 Daltons, they sit on the surface and rinse away. Hydrolyzed Rice Protein is broken down to peptides below ~1,000 Daltons, small enough to reach the cortex, where research indicates they deposit preferentially on compromised areas, improving tensile strength and reducing breakage under combing stress. The result is a strand that bends without snapping — not a coating, but internal reinforcement.

    Cruz et al. 2016 — primary citation; see Viori references page for full journal details
  2. Resilience That Stays After Rinsing

    Inositol — Vitamin B8, naturally present in fermented rice water — is one of the few hair-active compounds that penetrates the cortex and remains there after the water runs clear. Studies suggest this residual effect increases hair elasticity, helping strands absorb the mechanical stress of daily styling rather than breaking under it. It is why hair washed with an inositol-containing formula can feel more cooperative on day two and three, not just the hour after washing.

    Sahu et al. 2025, Acta Scientific Pharmaceutical Sciences 9.5
  3. Sulfate-free cleansing preserves moisture in porous hair

    A coconut-derived cleanser (sodium cocoyl isethionate) lifts oil, product, and hard-water buildup while leaving the cuticle intact — so hair reads clean and bright, not stripped or squeaky.

    Draelos ZD, Dermatologic Clinics — hair cleansing and shampoo science
SEE ALL REFERENCES →

Our Story

THE STORY BEHIND THE BAR

From the rice terraces of Longsheng to your shower — the most powerful, clean haircare you have ever used.

How To Use Videos

WHAT MAKES VIORI DIFFERENT

Everything you want to know — answered in 30 seconds or less.

How long does the bar last?
How long does the bar last?
How do I store my products?
How do I store my products?
Why Longsheng Rice Water Protein?
Why Longsheng Rice Water Protein?
Why are bars better?
Why are bars better?
How to use a shampoo bar?
How to use a shampoo bar?
How to use a conditioner bar?
How to use a conditioner bar?
How to Use a Bamboo Bar Holder
How to Use a Bamboo Bar Holder

Build Your Bundle

BAR, DUO, OR THE FULL SYSTEM.

Start with what you need, or build the routine that keeps your hair light, shiny, and balanced all week.

Rice Water Shampoo Bar – All Hair Types | VIORI

The Bar

One bar, one step — clean hair from root to end.

  • Hidden Waterfall Rice Water Shampoo Bar, 60–80 washes per bar
  • Sodium Cocoyl Isethionate base lathers fully and rinses clean
  • Sulfate-free, silicone-free — rinses clean without leaving buildup behind
  • Plastic-free and travel-friendly; one bar goes a long way
Our most-reached-for set
Rice Water Shampoo Bar – All Hair Types | VIORI
Rice Water Conditioner Bar – All Hair Types | VIORI

The Duo

Shampoo and conditioner working together so your hair stays balanced, not just clean.

  • Hidden Waterfall Shampoo Bar + matching Rice Water Conditioner Bar
  • Conditioner delivers slip and movement without silicone-film weight
  • Hydrolyzed Rice Protein fills micro-gaps in the cuticle after cleansing, making each strand more resistant to breakage
  • Hair moves light and shiny from root to end — no heaviness by Thursday
  • Both bars sulfate-free, paraben-free, plastic-free
Rice Water Shampoo Bar – All Hair Types | VIORI
Rice Water Conditioner Bar – All Hair Types | VIORI
Bamboo Shampoo Bar Holder – Eco-Friendly | VIORI

The Full System

Shampoo, conditioner, and a scalp treatment — the complete routine in one simple set.

  • Shampoo Bar + Conditioner Bar + Longsheng Rice Water Scalp Serum
  • Scalp serum helps keep oil production balanced between washes
  • Broccoli Seed Oil and Jojoba Oil work together to keep the scalp surface comfortable and oil-balanced wash to wash
  • One routine you can explain in a single sentence — and trust every wash
  • Plastic-free set; three concentrated bars replace a meaningful stack of liquid bottles

FAQ

GOOD TO KNOW BEFORE YOU BUY.