FOR STRAIGHT, BUILDUP-PRONE HAIR
ONE BAR. OUTLASTS BOTTLES. RINSES CLEAN.
★★★★★ 4.7/5 | 134,430 reviews
- Cooler tone by wash 3 yellow and brassy tones visibly reduced
- No sulfate dryness cleanses without stripping moisture from bleached hair
- Biotin-supported thickness each wash supports fuller-feeling strands
- Ends feel less brittle rice water amino acids repair dry, damaged fibers
- Scalp stays calm pH-balanced formula does not aggravate a dry scalp
Rice Water Shampoo Bar – 60–80 Washes Per Bar
- Free shipping over $40
- Free returns
- 30-day guarantee
Purple Shampoo Bar with Biotin – Blonde & Gray | VIORI
A purple toning shampoo bar with biotin and rice water for blonde and gray hair. Brass creeps into blonde and gray hair fast.
Purple Shampoo Bar with Biotin – Blonde & Gray | VIORI
A purple toning shampoo bar with biotin and rice water for blonde and gray hair. Brass creeps into blonde and gray hair fast.
Best Sellers
Lilikoʻi Lychee Conditioner Bar
*This product is not included in our Summer Flash Sale Promotion*Meet Lilikoʻi Lychee—sweet, tangy, and oh-so-refreshing. With notes of exotic passion fruit,...
Lilikoʻi Lychee Conditioner Bar
*This product is not included in our Summer Flash Sale Promotion*Meet Lilikoʻi Lychee—sweet, tangy, and oh-so-refreshing. With notes of exotic passion fruit,...
Lilikoʻi Lychee Shampoo Bar
*This product is not included in our Summer Flash Sale Promotion*Meet Lilikoʻi Lychee—sweet, tangy, and oh-so-refreshing. With notes of exotic passion fruit,...
Lilikoʻi Lychee Shampoo Bar
*This product is not included in our Summer Flash Sale Promotion*Meet Lilikoʻi Lychee—sweet, tangy, and oh-so-refreshing. With notes of exotic passion fruit,...
Pīkake Jasmine Conditioner Bar
Meet Pīkake Jasmine. This bar's light jasmine scent is as soft as an island breeze.
Pīkake Jasmine Conditioner Bar
Meet Pīkake Jasmine. This bar's light jasmine scent is as soft as an island breeze.
Pīkake Jasmine Shampoo Bar
Meet Pīkake Jasmine. This bar's light jasmine scent is as soft as an island breeze.
Pīkake Jasmine Shampoo Bar
Meet Pīkake Jasmine. This bar's light jasmine scent is as soft as an island breeze.
Haupia Coconut Conditioner Bar
*This product is not included in our Summer Flash Sale Promotion*Aloha to silky strands with Viori's Hawai'i Exclusive Collection – Haupia Coconut! This bar ...
Haupia Coconut Conditioner Bar
*This product is not included in our Summer Flash Sale Promotion*Aloha to silky strands with Viori's Hawai'i Exclusive Collection – Haupia Coconut! This bar ...
Haupia Coconut Shampoo Bar
Aloha to silky strands with Viori's Hawai'i Exclusive Collection – Haupia Coconut! This bar smells like real coconut, not the sweetened stuff, and is as refr...
Haupia Coconut Shampoo Bar
Aloha to silky strands with Viori's Hawai'i Exclusive Collection – Haupia Coconut! This bar smells like real coconut, not the sweetened stuff, and is as refr...
Hibiscus Peach Conditioner Bar
*This product is not included in our Summer Flash Sale Promotion*Welcome a slice of Hawaiian paradise with Hibiscus Peach. This bar blends the lush sweetness...
Hibiscus Peach Conditioner Bar
*This product is not included in our Summer Flash Sale Promotion*Welcome a slice of Hawaiian paradise with Hibiscus Peach. This bar blends the lush sweetness...
Hibiscus Peach Shampoo Bar
*This product is not included in our Summer Flash Sale Promotion*Welcome a slice of Hawaiian paradise with Hibiscus Peach. This bar blends the lush sweetness...
Hibiscus Peach Shampoo Bar
*This product is not included in our Summer Flash Sale Promotion*Welcome a slice of Hawaiian paradise with Hibiscus Peach. This bar blends the lush sweetness...
Plant-Pulp Travel Case
A simple, sustainable way to take your bars on the go. Our Travel Cases are 100% plastic-free, biodegradable, and perfect for storing your bars at home or wh...
Plant-Pulp Travel Case
A simple, sustainable way to take your bars on the go. Our Travel Cases are 100% plastic-free, biodegradable, and perfect for storing your bars at home or wh...
Men's Amber Cigar Sugar Scrub Bar | VIORI
A rice water sugar scrub bar that exfoliates and moisturizes all in one step. Fine sugar crystals and Longsheng rice powder help remove rough, dry skin, uncl...
Men's Amber Cigar Sugar Scrub Bar | VIORI
A rice water sugar scrub bar that exfoliates and moisturizes all in one step. Fine sugar crystals and Longsheng rice powder help remove rough, dry skin, uncl...
LIMITED Piña Colada Summer Bundle
Experience a summer self-care ritual with the limited-edition Piña Colada Summer Bundle, inspired by the timeless beauty traditions of the Red Yao women of L...
LIMITED Piña Colada Summer Bundle
Experience a summer self-care ritual with the limited-edition Piña Colada Summer Bundle, inspired by the timeless beauty traditions of the Red Yao women of L...
Bundle + savePineapple Shampoo Bar for All Scalp Types
Sun’s out, hair’s out! Meet your ultimate summer hair upgrade: the Pineapple Shampoo & Conditioner Bars. Infused with the juicy, tropical scent of ripe p...
Pineapple Shampoo Bar for All Scalp Types
Sun’s out, hair’s out! Meet your ultimate summer hair upgrade: the Pineapple Shampoo & Conditioner Bars. Infused with the juicy, tropical scent of ripe p...
Lilikoʻi Lychee Conditioner Bar
*This product is not included in our Summer Flash Sale Promotion*Meet Lilikoʻi Lychee—sweet, tangy, and oh-so-refreshing. With notes of exotic passion fruit,...
Lilikoʻi Lychee Conditioner Bar
*This product is not included in our Summer Flash Sale Promotion*Meet Lilikoʻi Lychee—sweet, tangy, and oh-so-refreshing. With notes of exotic passion fruit,...
Lilikoʻi Lychee Shampoo Bar
*This product is not included in our Summer Flash Sale Promotion*Meet Lilikoʻi Lychee—sweet, tangy, and oh-so-refreshing. With notes of exotic passion fruit,...
Lilikoʻi Lychee Shampoo Bar
*This product is not included in our Summer Flash Sale Promotion*Meet Lilikoʻi Lychee—sweet, tangy, and oh-so-refreshing. With notes of exotic passion fruit,...
Pīkake Jasmine Conditioner Bar
Meet Pīkake Jasmine. This bar's light jasmine scent is as soft as an island breeze.
Pīkake Jasmine Conditioner Bar
Meet Pīkake Jasmine. This bar's light jasmine scent is as soft as an island breeze.
Pīkake Jasmine Shampoo Bar
Meet Pīkake Jasmine. This bar's light jasmine scent is as soft as an island breeze.
Pīkake Jasmine Shampoo Bar
Meet Pīkake Jasmine. This bar's light jasmine scent is as soft as an island breeze.
Haupia Coconut Conditioner Bar
*This product is not included in our Summer Flash Sale Promotion*Aloha to silky strands with Viori's Hawai'i Exclusive Collection – Haupia Coconut! This bar ...
Haupia Coconut Conditioner Bar
*This product is not included in our Summer Flash Sale Promotion*Aloha to silky strands with Viori's Hawai'i Exclusive Collection – Haupia Coconut! This bar ...
Haupia Coconut Shampoo Bar
Aloha to silky strands with Viori's Hawai'i Exclusive Collection – Haupia Coconut! This bar smells like real coconut, not the sweetened stuff, and is as refr...
Haupia Coconut Shampoo Bar
Aloha to silky strands with Viori's Hawai'i Exclusive Collection – Haupia Coconut! This bar smells like real coconut, not the sweetened stuff, and is as refr...
Hibiscus Peach Conditioner Bar
*This product is not included in our Summer Flash Sale Promotion*Welcome a slice of Hawaiian paradise with Hibiscus Peach. This bar blends the lush sweetness...
Hibiscus Peach Conditioner Bar
*This product is not included in our Summer Flash Sale Promotion*Welcome a slice of Hawaiian paradise with Hibiscus Peach. This bar blends the lush sweetness...
Hibiscus Peach Shampoo Bar
*This product is not included in our Summer Flash Sale Promotion*Welcome a slice of Hawaiian paradise with Hibiscus Peach. This bar blends the lush sweetness...
Hibiscus Peach Shampoo Bar
*This product is not included in our Summer Flash Sale Promotion*Welcome a slice of Hawaiian paradise with Hibiscus Peach. This bar blends the lush sweetness...
Plant-Pulp Travel Case
A simple, sustainable way to take your bars on the go. Our Travel Cases are 100% plastic-free, biodegradable, and perfect for storing your bars at home or wh...
Plant-Pulp Travel Case
A simple, sustainable way to take your bars on the go. Our Travel Cases are 100% plastic-free, biodegradable, and perfect for storing your bars at home or wh...
Men's Amber Cigar Sugar Scrub Bar | VIORI
A rice water sugar scrub bar that exfoliates and moisturizes all in one step. Fine sugar crystals and Longsheng rice powder help remove rough, dry skin, uncl...
Men's Amber Cigar Sugar Scrub Bar | VIORI
A rice water sugar scrub bar that exfoliates and moisturizes all in one step. Fine sugar crystals and Longsheng rice powder help remove rough, dry skin, uncl...
LIMITED Piña Colada Summer Bundle
Experience a summer self-care ritual with the limited-edition Piña Colada Summer Bundle, inspired by the timeless beauty traditions of the Red Yao women of L...
LIMITED Piña Colada Summer Bundle
Experience a summer self-care ritual with the limited-edition Piña Colada Summer Bundle, inspired by the timeless beauty traditions of the Red Yao women of L...
Bundle + savePineapple Shampoo Bar for All Scalp Types
Sun’s out, hair’s out! Meet your ultimate summer hair upgrade: the Pineapple Shampoo & Conditioner Bars. Infused with the juicy, tropical scent of ripe p...
Pineapple Shampoo Bar for All Scalp Types
Sun’s out, hair’s out! Meet your ultimate summer hair upgrade: the Pineapple Shampoo & Conditioner Bars. Infused with the juicy, tropical scent of ripe p...
Pineapple Conditioner Bar for All Hair Types
Sun’s out, hair’s out! Meet your ultimate summer hair upgrade: the Pineapple Shampoo & Conditioner Bars. Infused with the juicy, tropical scent of ripe p...
Pineapple Conditioner Bar for All Hair Types
Sun’s out, hair’s out! Meet your ultimate summer hair upgrade: the Pineapple Shampoo & Conditioner Bars. Infused with the juicy, tropical scent of ripe p...
Peach Hibiscus Bath Tea | VIORI
Turn your bath into a soft, luxurious soak with Peach Hibiscus Bath Tea. This powder bubble bath sprinkles into warm running water to create rich, lasting bu...
Peach Hibiscus Bath Tea | VIORI
Turn your bath into a soft, luxurious soak with Peach Hibiscus Bath Tea. This powder bubble bath sprinkles into warm running water to create rich, lasting bu...
Peach Hibiscus Shampoo Bar
This Mother’s Day, Celebrate the Traditions That Connect Us The Red Yao women of Longsheng, China, have passed down their haircare rituals from mother to dau...
Peach Hibiscus Shampoo Bar
This Mother’s Day, Celebrate the Traditions That Connect Us The Red Yao women of Longsheng, China, have passed down their haircare rituals from mother to dau...
Peach Hibiscus Conditioner Bar
This Mother’s Day, Celebrate the Traditions That Connect Us The Red Yao women of Longsheng, China, have passed down their haircare rituals from mother to dau...
Peach Hibiscus Conditioner Bar
This Mother’s Day, Celebrate the Traditions That Connect Us The Red Yao women of Longsheng, China, have passed down their haircare rituals from mother to dau...
Peach Hibiscus Sugar Scrub Bar – Exfoliating | VIORI
A rice water sugar scrub bar that exfoliates and moisturizes in one step — no rinse-off mess. Granulated sugar and Longsheng rice powder gently buff away dea...
Peach Hibiscus Sugar Scrub Bar – Exfoliating | VIORI
A rice water sugar scrub bar that exfoliates and moisturizes in one step — no rinse-off mess. Granulated sugar and Longsheng rice powder gently buff away dea...
Longsheng Rice Water Hair Treatment Ritual | Unscented
Transform your hair care routine with our Longsheng Rice Water Hair Treatment Ritual, inspired by the ancient beauty practices of the Red Yao women. This lux...
Longsheng Rice Water Hair Treatment Ritual | Unscented
Transform your hair care routine with our Longsheng Rice Water Hair Treatment Ritual, inspired by the ancient beauty practices of the Red Yao women. This lux...
Black Shower Soap Bags
Made from soft, breathable bamboo fabric, this soap bag makes it easy to store your bar in the shower and lather directly onto your skin. It’s plastic-free, ...
Black Shower Soap Bags
Made from soft, breathable bamboo fabric, this soap bag makes it easy to store your bar in the shower and lather directly onto your skin. It’s plastic-free, ...
Pink Shower Soap Bags
Made from soft, breathable bamboo fabric, this soap bag makes it easy to store your bar in the shower and lather directly onto your skin. It’s plastic-free, ...
Pink Shower Soap Bags
Made from soft, breathable bamboo fabric, this soap bag makes it easy to store your bar in the shower and lather directly onto your skin. It’s plastic-free, ...
White Shower Soap Bags
Made from soft, breathable bamboo fabric, this soap bag makes it easy to store your bar in the shower and lather directly onto your skin. It’s plastic-free, ...
White Shower Soap Bags
Made from soft, breathable bamboo fabric, this soap bag makes it easy to store your bar in the shower and lather directly onto your skin. It’s plastic-free, ...
Rice Water Shampoo Bar – All Hair Types | VIORI
The original rice water shampoo bar — and still the bestseller. Hidden Waterfall is VIORI's flagship natural shampoo bar, made with Longsheng rice water from...
Rice Water Shampoo Bar – All Hair Types | VIORI
The original rice water shampoo bar — and still the bestseller. Hidden Waterfall is VIORI's flagship natural shampoo bar, made with Longsheng rice water from...
Rice Water Conditioner Bar – All Hair Types | VIORI
The rice water conditioner bar that pairs with the bestselling Hidden Waterfall shampoo. This natural conditioner bar picks up where the shampoo leaves off —...
Rice Water Conditioner Bar – All Hair Types | VIORI
The rice water conditioner bar that pairs with the bestselling Hidden Waterfall shampoo. This natural conditioner bar picks up where the shampoo leaves off —...
Rosemary Biotin Shampoo Bar – Thinning Hair | VIORI
Rice water shampoo bar for thinning, shedding, or low-volume hair. This sulfate-free shampoo bar pairs rosemary extract and biotin with Longsheng rice water ...
Rosemary Biotin Shampoo Bar – Thinning Hair | VIORI
Rice water shampoo bar for thinning, shedding, or low-volume hair. This sulfate-free shampoo bar pairs rosemary extract and biotin with Longsheng rice water ...
Other Products You Might Like
Description
If you're tired of buying a new bottle every few weeks and still ending up with flat, heavy hair that feels coated rather than clean, this bar was built for that exact problem. The Viori Hidden Waterfall Shampoo Bar lathers easily, rinses completely clean — no waxy film, no residue on the shower floor — and leaves your scalp feeling genuinely reset, not just temporarily masked. A single bar is designed to outlast multiple bottles of conventional liquid shampoo, which means the cost-per-wash math tends to work firmly in your favor. Hydrolyzed rice protein reinforces the hair strand and Vitamin B8 (Inositol) supports the hair fiber, so the strengthening claim has something behind it you can actually feel as you continue using it. Sulfate-free and pH-balanced, it won't strip color or trade buildup from your old shampoo for a new kind of buildup from the bar itself.
Ingredients
Sodium Cocoyl Isethionate, Behentrimonium Methosulfate, Longsheng Rice Water, Cocoa Butter, Sodium Lactate, Glycerin, Cetyl Alcohol, Jojoba Oil, Shea Butter, Fragrance*, Butylene Glycol (Plant-Based), Stearic Acid, Vitamin B8, Vitamin B5, Rice Bran Oil, Hydrolyzed Rice Protein, Broccoli Seed Oil, Bamboo Extract, Vitamin E, Aloe Vera, Jasmine Flower Extract
*Plant-based and naturally occurring, clean ingredients.
Ingredients Explanations
Sodium Cocoyl Isethionate — derived from coconut oil; a mild, sulfate-free surfactant that produces a rich lather and rinses clean without stripping the scalp. (EWG: 1)
Behentrimonium Methosulfate — plant-derived conditioning agent from rapeseed oil; helps detangle and smooth the hair shaft without leaving a silicone-style coating. (EWG: 1)
Longsheng Rice Water — fermented rice water sourced from Longsheng village; delivers amino acids and minerals to the hair strand during washing.
Cocoa Butter — cold-pressed from cacao beans; adds slip and softness to the lather without contributing to post-wash heaviness. (EWG: 1)
Sodium Lactate — naturally derived from fermented sugars; helps the bar hold its shape and extends bar life, protecting your cost-per-wash value. (EWG: 1)
Glycerin — plant-derived humectant; draws moisture into the hair shaft so strands feel soft, not dry, after rinsing. (EWG: 1)
Cetyl Alcohol — a fatty alcohol from coconut or palm; acts as an emollient and thickener — not a drying alcohol, despite the name. (EWG: 1)
Jojoba Oil — pressed from the jojoba seed; closely mimics the scalp's natural sebum, supporting a balanced scalp environment without clogging. (EWG: 2)
Shea Butter — cold-pressed from the shea tree nut; conditions the mid-length and ends without leaving the heavy, greasy feel that flat hair doesn't need. (EWG: 1)
Fragrance* — plant-based and naturally occurring; warm sweet musk and vanilla with a woody base — not synthetic fragrance.
Butylene Glycol (Plant-Based) — plant-derived solvent and humectant; helps active ingredients distribute evenly through the bar and into the hair. (EWG: 1)
Stearic Acid — derived from plant fats; gives the bar its firm, long-lasting structure so it doesn't dissolve prematurely on a wet shower shelf. (EWG: 1)
Vitamin B8 (Inositol) — a naturally occurring B-vitamin; supports the integrity of the hair fiber and is associated with smoother, more resilient strands.
Vitamin B5 (Panthenol) — provitamin B5 derived from plants; helps support moisture retention in the hair shaft and may reduce brittleness over time. (EWG: 1)
Rice Bran Oil — cold-pressed from the outer layer of rice; rich in fatty acids and antioxidants that help condition the strand without weighing it down. (EWG: 1)
Hydrolyzed Rice Protein — rice protein broken into smaller molecules; reinforces the hair strand and helps reduce the look of damage from heat or buildup over time.
Broccoli Seed Oil — cold-pressed from broccoli seeds; high in erucic acid, which gives hair a natural slip and light-reflecting smoothness without silicone. (EWG: 1)
Bamboo Extract — derived from bamboo plant; a natural source of silica that supports strand strength and adds body to fine or wavy hair.
Vitamin E — plant-derived tocopherol; an antioxidant that helps protect the hair fiber from environmental stressors like hard water and heat. (EWG: 1)
Aloe Vera — cold-pressed from aloe leaves; soothes the scalp and adds lightweight moisture that doesn't compete with your hair's natural movement. (EWG: 1)
Jasmine Flower Extract — extracted from jasmine blossoms; contributes to the bar's plant-based scent profile and provides mild conditioning properties.
How To Use
1. Wet your hair thoroughly with warm water — rinsing with warm water before you lather helps prep the scalp so the bar can work at the root.
2. Rub the bar directly between your palms for a few seconds to build a lather, or glide it gently over your wet scalp two to three times.
3. Work the lather into your scalp with your fingertips using small circular motions — focus on the roots where buildup tends to sit, especially if you're in a hard-water area.
4. Let the lather travel down the length of your hair as you rinse; you don't need to scrub the ends separately.
5. Rinse thoroughly with cool or warm water until the water runs completely clear and your scalp feels clean, not coated — this is how you know there's no residue left behind.
6. After use, stand the bar on its edge or place it on a draining soap dish away from direct water spray so it dries between washes and lasts as long as possible.
REAL RESULTS, REAL CUSTOMERS
What Happens After the First Few Washes
Three women, three different starting points — here is what they noticed once the buildup cleared.
"My hair always looked flat by day two — I figured that was just my hair. Turns out it was buildup from my old liquid shampoo. By wash four with this bar, my roots actually had lift and my scalp felt genuinely clean, not just coated. I have hard water and I was skeptical, but it rinses completely clear. No film on the shower floor, no residue on my fingers."
"I went through three other bars before this one. Every single one left a waxy layer I had to clarify off every two weeks. This one does not do that. My waves actually look like waves now instead of weighed-down clumps. I am on my second bar and I have not touched a bottle since March."
"I did the math before I ordered — one bar for the same price as a bottle that runs out in six weeks made no sense to me until I realized this one lasted me close to three months with daily use. But honestly the cost thing became secondary once I noticed my ends felt less rough and I was seeing less breakage in my comb. It feels stronger when I run a comb through it. That is not something I expected from a bar."
VERIFIED REVIEWS FROM PEOPLE LIKE YOU
CLEAN RINSE. REAL HAIR. NO SURPRISES.
Verified reviews from women with straight and wavy, buildup-prone hair who switched from conventional liquid shampoo.
THE PROBLEM
YOUR BOTTLES ARE COSTING YOU.
If your hair feels flat, gunky, or weighed down a day after washing, your current shampoo probably isn't rinsing as clean as it should.
BUILDUP THAT WON'T QUIT.
Conventional liquid shampoos formulated with silicones coat the hair shaft wash after wash, leaving straight and wavy hair looking dull and flat by day two. Hard water makes it worse — minerals bond with that residue and the buildup compounds.
BARS THAT LEAVE FILM.
Most drugstore shampoo bars swap one problem for another — they skip the silicones but leave a waxy, filmy coating that takes extra rinse time and sometimes a full clarifying wash to clear. Your scalp never actually feels reset.
BOTTLES GONE TOO FAST.
Liquid shampoo disappears faster than the label suggests, and the cost-per-wash adds up without you noticing — until you're back at the store buying another bottle three weeks later.
THE ANSWER
One Bar. Clean Results.
The Viori Rice Water Shampoo Bar lathers fully, rinses completely clean, and outlasts multiple bottles of liquid shampoo — no waxy residue, no silicone buildup, no guesswork on cost.
Each bar is built around Longsheng rice water, hydrolyzed rice protein, and Inositol (Vitamin B8) — ingredients that work on the hair shaft to reinforce the strand and help your scalp feel genuinely reset after every wash, not just coated. The sulfate-free, pH-balanced formula lathers easily in hard water and rinses clean without leaving the filmy residue that makes straight and wavy hair go flat between washes. Because each bar is concentrated, the cost-per-wash math works in your favor compared to replacing a liquid bottle every few weeks — one bar goes a long way. The transition from conventional liquid shampoo tends to be short — often just a few washes rather than weeks — because there are no heavy silicones in the formula competing with the cleanse. Many users find their roots feel lighter and their hair looks less weighed down within the first several washes.
See the full system
Backed by the science
WHY IT ACTUALLY WORKS
Three ingredients doing specific, documented work on your hair and scalp — here's the chemistry behind the clean.
-
Surfactant That Rinses Clean
The bar is built on Sodium Cocoyl Isethionate, a coconut-derived surfactant that cleans at a neutral pH — meaning it lifts dirt and buildup without stripping the hair shaft or leaving a filmy residue behind. Unlike soap-based bars, isethionate syndet formulas have been shown in peer-reviewed safety assessments to be milder than traditional soap and better tolerated than other anionic surfactants, with negligible effect on the scalp's water-binding capacity. That's why the lather rinses out completely, even in hard water — no waxy feeling at the root, no extra rinse cycle needed.
CIR Expert Panel — Amended Safety Assessment of Isethionate Salts 2013 -
Rice Water Reinforces the Strand
Longsheng rice water carries amino acids, B vitamins, and inositol (Vitamin B8) — compounds associated with strengthening the hair strand and supporting moisture retention along the fiber. Hydrolyzed Rice Protein works alongside it to help reinforce the strand's structure, which is why hair that's been weighed down by conventional silicone-formula shampoos can feel lighter and less flat as buildup clears over time. Rice Bran Oil has also been studied for its antioxidant properties and its potential role in supporting a cleaner scalp environment between washes.
Ruksiriwanich et al. 2023 — Rice bran bioactives (primary citation available at Viori references page) -
Sulfate-free cleansing preserves moisture in porous hair
Bleached hair is highly porous — it absorbs and loses moisture faster than untreated hair. Sulfate-free cleansers remove buildup and oil without disrupting the lipid layer that keeps moisture locked inside the shaft.
Journal of Cosmetic Dermatology — sulfate-free formulations and hair moisture
Our Story
THE STORY BEHIND THE BAR
From the rice terraces of Longsheng to your shower — the most powerful, clean haircare you have ever used.
How To Use Videos
WHAT MAKES VIORI DIFFERENT
Everything you want to know — answered in 30 seconds or less.
Build Your Bundle
BAR, DUO, OR THE FULL SYSTEM.
Pick the tier that matches how serious you are about ditching the bottle.
The Single Bar
Try it first — one bar outlasts a stack of bottles, no commitment.
- One bar outlasts multiple liquid bottles — lower cost-per-wash than the bottle routine
- Rinses clean with no waxy residue or scalp buildup
- Inositol and hydrolyzed rice protein support strand strength
- Works in hard water without leaving a filmy coat
- Sulfate-free, paraben-free, plastic-free


The Shampoo + Conditioner Duo
Pair the bar with a matching conditioner for a complete, buildup-free wash routine.
- Shampoo bar helps clear the scalp of buildup over time; conditioner seals without silicone weight
- Both rinse clean — scalp feels reset, ends feel smooth
- Lower cost-per-wash than buying each separately
- Straight and wavy hair gets body without the flat, heavy look
- One purchase covers months of washes



The Full System
Shampoo, conditioner, and a scalp treatment — everything your routine needs, nothing it doesn't.
- Three-step system targets buildup, strand strength, and scalp comfort
- Strongest cost-per-wash value across the full lineup when used as a system
- Cocoa butter, shea butter, and rice bran oil work together across steps
- Fragrance is plant-based — no synthetic scent layering between products
FAQ
GOOD TO KNOW BEFORE YOU BUY.
It tones. The cool-toning pigment neutralizes yellow and brassy tones the same way a traditional purple shampoo does — the difference is the delivery system. Because the formula is sulfate-free, it corrects the tone without stripping the moisture that bleached hair can barely hold onto. Most people notice cooler, less brassy color within the first few washes.
No. Sulfate-free cleansers do not disrupt the lipid layer that keeps moisture inside the hair shaft. The Longsheng rice water in the formula adds amino acids and inositol that repair dry, porous fibers with every wash. Most customers with bleached, brittle hair report noticeably softer ends within the first week.
Most purple shampoos use sulfates to open the cuticle and deposit pigment. On bleached hair, that means solving the tone problem while making the dryness problem worse. This bar delivers the same toning result in a sulfate-free base, and adds rice water repair and biotin support — so you are not trading one problem for another.
For most people with bleached hair, 2–3 times per week works well. If your hair is very porous or has visible brassiness, you can use it at every wash. If you find the tone going too cool (slightly violet), reduce to once or twice a week and alternate with a moisturizing bar.
The shampoo bar cleanses and tones. The conditioner bar seals in the moisture and amino acids from the rice water and protects the cuticle between washes. For bleached hair — which is porous and loses moisture quickly — using both gives you the full repair benefit. The shampoo bar alone is a meaningful upgrade over a sulfate purple shampoo, but the duo is where the real difference shows.
Yes — most people need 2–3 washes for their hair to adjust from liquid shampoo to a bar formula. During that time your hair may feel slightly different as it clears out residue from previous products. Bleached hair typically adjusts faster than untreated hair because the cuticle is already more open. Stick with it past the first wash.
Each bar lasts 60–80 washes, which is the equivalent of 2–3 bottles of liquid shampoo. The bar stays dry between uses when stored on a bamboo holder with airflow drainage, which extends its life significantly. If you are washing 2–3 times a week, one bar typically lasts 5–8 months.
