FOR LONG, BUILDUP-PRONE HAIR
CLEAN WEIGHT. REAL SHINE. LONGSHENG RICE WATER.
★★★★★ 4.7/5 | 134,430 reviews
- Cooler tone by wash 3 yellow and brassy tones visibly reduced
- No sulfate dryness cleanses without stripping moisture from bleached hair
- Biotin-supported thickness each wash supports fuller-feeling strands
- Ends feel less brittle rice water amino acids repair dry, damaged fibers
- Scalp stays calm pH-balanced formula does not aggravate a dry scalp
Hidden Waterfall Rice Water Shampoo Bar
- Free shipping over $40
- Free returns
- 30-day guarantee
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Description
Hidden Waterfall is the bar for long hair that already has its rhythm — one that clears buildup from silicones and hard-water minerals without stripping the strand or leaving that waxy, squeaky residue common in soap-based bars. Formulated with Longsheng rice water sourced directly from the Red Yao village in southern China, where fermented rice water has been a living hair practice for generations, it lathers fully, rinses completely, and leaves hair feeling light in the way that only genuinely clean hair does. Fine and straight hair gets volume without weight; wavy lengths get moisture without the coating that dulls shine over time. At 60–80 washes per bar, the switch from your liquid shampoo is not a compromise — it is just the same ritual, with less left behind.
Ingredients
Sodium Cocoyl Isethionate, Behentrimonium Methosulfate, Longsheng Rice Water, Cocoa Butter, Sodium Lactate, Glycerin, Cetyl Alcohol, Jojoba Oil, Shea Butter, Fragrance*, Butylene Glycol (Plant-Based), Stearic Acid, Vitamin B8, Vitamin B5, Rice Bran Oil, Hydrolyzed Rice Protein, Broccoli Seed Oil, Bamboo Extract, Vitamin E, Aloe Vera, Jasmine Flower Extract
*Plant-based and naturally occurring, clean ingredients.
Ingredients Explanations
Sodium Cocoyl Isethionate — derived from coconut oil; a mild isethionate-class surfactant (not a cleansing sulfate) that produces a creamy lather and cleans without disrupting the hair's natural moisture balance. (EWG: 1)
Behentrimonium Methosulfate — a plant-derived conditioning agent (from rapeseed oil) that detangles and smooths the feel of the cuticle; classified as a conditioning agent, not a cleansing sulfate, and distinct from the harsh sulfates associated with stripping color or causing dryness. (EWG: 1)
Longsheng Rice Water — fermented water from Longsheng rice, sourced from the Red Yao village in southern China; rich in inositol, amino acids, and B vitamins that have been associated with stronger-feeling strands and a balanced scalp environment.
Cocoa Butter — pressed from the cacao bean; a rich emollient that softens lengths and helps the bar glide evenly through long hair without heavy residue. (EWG: 1)
Sodium Lactate — a naturally occurring salt of lactic acid; helps the bar maintain a skin-friendly pH and supports a smooth, hard bar texture that extends longevity. (EWG: 1)
Glycerin — plant-derived humectant that draws moisture to the hair shaft and scalp, keeping strands hydrated without a coating feel. (EWG: 1)
Cetyl Alcohol — a fatty alcohol derived from coconut or palm; acts as a conditioning emulsifier that contributes to slip and softness — not drying like ethyl or isopropyl alcohols. (EWG: 1)
Jojoba Oil — technically a liquid wax pressed from the jojoba seed; closely mimics the scalp's natural sebum, conditioning without contributing to buildup on straight or fine hair. (EWG: 2)
Shea Butter — cold-pressed from the shea tree nut; delivers long-chain fatty acids that nourish lengths and help seal the cuticle after cleansing. (EWG: 1)
Fragrance* — plant-based and naturally occurring; a warm sweet musk and vanilla with a woody base — no synthetic phthalate carriers. (EWG: 1)
Butylene Glycol (Plant-Based) — a plant-sourced humectant and solvent that helps active ingredients distribute evenly through the formula and improves texture on the hair. (EWG: 1)
Stearic Acid — a fatty acid found in plant oils; helps harden the bar for longevity and contributes to a smooth, conditioning lather. (EWG: 1)
Vitamin B8 (Inositol) — naturally present in rice water; at the ingredient level, inositol is associated with strands that feel more resilient to brushing and heat wash after wash — an effect noted in ingredient research as persisting even after rinsing.
Vitamin B5 (Panthenol) — a provitamin that absorbs into the hair shaft, adding moisture and contributing to the feeling of stronger, more flexible strands wash after wash. (EWG: 1)
Rice Bran Oil — cold-pressed from the outer layer of the rice grain; rich in gamma-oryzanol and vitamin E, it adds lightweight shine without the silicone film that dulls long, straight hair over time. (EWG: 1)
Hydrolyzed Rice Protein — rice protein broken down into smaller chains that can temporarily bond to the hair surface, adding body and a smoother feel; thorough rinsing ensures no residue accumulates on the scalp. (EWG: 1)
Broccoli Seed Oil — cold-pressed from broccoli seeds; high in erucic acid, it mimics the slip of silicone on the cuticle without any buildup — a plant-based option for frizz control on straight and wavy hair. (EWG: 1)
Bamboo Extract — derived from bamboo stem; a natural source of silica that adds light structure and a smoothing effect to the strand without coating it. (EWG: 1)
Vitamin E (Tocopherol) — a plant-derived antioxidant that helps protect the formula's oils from oxidation and supports a healthy scalp environment. (EWG: 2)
Aloe Vera — cold-pressed from the aloe leaf; a soothing humectant that calms the scalp and adds lightweight hydration without weight on fine or straight hair. (EWG: 1)
Jasmine Flower Extract — derived from jasmine blossoms; contributes to the bar's warm scent profile and provides mild conditioning properties at the scalp. (EWG: 1)
How To Use
1. Wet your hair fully from scalp to ends — the more saturated your hair, the more evenly the bar will lather across long lengths.
2. Hold the bar in both hands and rub it directly between your palms until a rich lather builds, or work it in slow strokes from root to mid-length along sections of wet hair.
3. Massage the lather into your scalp first using your fingertips — not your nails — then work it down through your lengths with gentle, downward strokes to avoid tangling.
4. Rinse thoroughly with warm water until the water runs completely clear; this step matters most for long hair, where residue tends to collect at the mid-length and ends.
5. Follow with your conditioner or treatment on mid-lengths and ends as needed. Allow 2–3 washes for your hair to clear any residue from previous products before expecting the full result.
6. After use, rest the bar on a dry surface away from direct water flow — a draining soap dish extends the life of the bar significantly.
FROM OUR COMMUNITY
What clean hair actually feels like
Three wash days, three moments where the weight finally lifted.
"I have hard water and was using a heavy conditioner bar before this. By day two my hair looked greasy even though I'd just washed it. After two weeks with Hidden Waterfall, the filmy feeling is just gone — roots feel light, lengths actually move."
"Straight, fine, past my waist — buildup is my whole problem. I was skeptical because every bar I'd tried left that waxy, weighed-down feeling. This one rinses out fully. I can feel the difference before I even dry it."
"I live somewhere humid and my scalp gets oily fast. Three weeks in and I'm washing less often, not more. My scalp just feels balanced in a way I don't have a better word for. The shine is coming from the strand, not a coating."
VERIFIED REVIEWS
THE RITUAL, IN THEIR WORDS.
From women with straight and wavy hair who made the switch to a bar rooted in rice-water tradition.
THE PROBLEM
Clean Hair Shouldn't Feel Heavy.
Long, healthy hair deserves a wash-day ritual that actually clears — not one that trades buildup for more buildup.
The Residue That Lingers.
Silicone-heavy liquid shampoos and conditioning bars coat each strand with every wash — and long, straight hair holds that weight longer than most. By mid-week, even freshly washed hair can look dull and feel filmed over, not because it's dirty, but because the rinse never really finished.
Hard Water Does the Rest.
Mineral deposits from hard water bind to product residue on the lengths and scalp, compounding the film that no amount of re-washing seems to clear. The result is hair that feels heavy at the root and flat through the mid-shaft — not a damage problem, a rinse problem.
Bars That Leave a Residue Too.
Most conventional shampoo bars are built on a high-pH soap base that leaves straight hair feeling waxy, squeaky, or rough — a texture that's easy to mistake for 'clean' but isn't. Switching bars shouldn't mean trading one coating for another.
THE ANSWER
One Bar. Real Clarity.
Hidden Waterfall is built on a rice-water tradition that was never about fixing broken hair — it was always about keeping healthy hair exactly that way.
Sodium Cocoyl Isethionate, the bar's primary cleanser, is a mild surfactant derived from coconut that produces a dense, conditioning lather — the kind that clears mineral deposits and silicone residue from long strands without leaving that squeaky, stripped feeling common in soap-based bars. Longsheng rice water and hydrolyzed rice protein rinse through cleanly when you work the lather root to tip, so every inch of your hair gets the same wash — no uneven distribution, no heavy ends. The formula skips harsh cleansing sulfates like SLS and SLES, parabens, and synthetic heaviness, which means the shine you see after isn't a coating; it's the strand itself. And because each bar outlasts bottle after bottle of liquid shampoo, the switch from plastic isn't a sacrifice — it's just a more considered version of what you were already doing.
See the full system
Backed by the science
WHY IT WORKS
Three ingredients, three reasons your hair feels exactly as clean as it looks.
-
Lather That Clears Without Stripping
The bar's primary cleanser, Sodium Cocoyl Isethionate, is a coconut-derived surfactant that lifts mineral deposits and product residue from long strands without compromising the scalp's moisture barrier — the difference between hair that feels light and hair that feels raw. Unlike high-soap alkaline bases that leave straight hair waxy or rough, SCI is pH-balanced and has been assessed by the Cosmetic Ingredient Review Expert Panel as milder than conventional soap and better tolerated than harsher anionic surfactants in rinse-off formulas. Rinse until the water runs clear, and that's exactly what it feels like: clear.
CIR Expert Panel — Amended Safety Assessment of Isethionate Salts (2013) -
Conditioning Without the Coat
Jojoba oil forms a non-occlusive layer on the hair shaft — close enough to the scalp's own sebum that it supports moisture retention and manageability without the silicone-style film that accumulates on long, straight hair wash after wash. Peer-reviewed literature confirms it conditions without the heavy buildup associated with silicone-based agents, which means shine that comes from the strand itself, not a coating sitting on top of it. Paired with Vitamin B5 (panthenol), which mechanistic ingredient research has associated with improved tensile strength at the fiber level, the result is hair that feels stronger wash after wash — not just softer today.
Gad et al. 2021 — Jojoba Oil Comprehensive Review, PubMed -
Sulfate-free cleansing preserves moisture in porous hair
Bleached hair is highly porous — it absorbs and loses moisture faster than untreated hair. Sulfate-free cleansers remove buildup and oil without disrupting the lipid layer that keeps moisture locked inside the shaft.
Journal of Cosmetic Dermatology — sulfate-free formulations and hair moisture
Our Story
THE STORY BEHIND THE BAR
From the rice terraces of Longsheng to your shower — the most powerful, clean haircare you have ever used.
How To Use Videos
WHAT MAKES VIORI DIFFERENT
Everything you want to know — answered in 30 seconds or less.
Build Your Bundle
BAR, DUO, OR THE FULL SYSTEM.
Start with the bar, or build the ritual — either way, your scalp will know the difference.
The Bar
The original rice water shampoo bar, exactly as it is.
- Longsheng rice water and hydrolyzed rice protein in every wash
- Lathers fully, rinses clean — no filmy residue left behind
- Enough washes per bar to outlast most liquid bottles, no plastic
- pH-balanced base that won't leave straight hair waxy or rough


The Ritual Duo
The shampoo bar paired with its conditioner — clean rinse, then weight-free softness.
- Shampoo bar clears buildup; conditioner seals without silicone coating
- Matched formulas so nothing undoes what the other just did
- Hair that feels stronger wash after wash, not just the first time
- Long strands get moisture from root to end, not just the mid-length
- One ritual, two bars — still less plastic than a single liquid bottle



The Full System
Shampoo, conditioner, and scalp serum — the complete wash-day ritual.
- Three steps that work in sequence, not in spite of each other
- Scalp serum formulated to help rinse away mineral residue between washes
- Rice bran oil, jojoba, and shea butter across every step
- Shine that comes from the strand itself, not a film over it
- The ritual older than the bottle it never came in
FAQ
GOOD TO KNOW BEFORE YOU BUY.
It tones. The cool-toning pigment neutralizes yellow and brassy tones the same way a traditional purple shampoo does — the difference is the delivery system. Because the formula is sulfate-free, it corrects the tone without stripping the moisture that bleached hair can barely hold onto. Most people notice cooler, less brassy color within the first few washes.
No. Sulfate-free cleansers do not disrupt the lipid layer that keeps moisture inside the hair shaft. The Longsheng rice water in the formula adds amino acids and inositol that repair dry, porous fibers with every wash. Most customers with bleached, brittle hair report noticeably softer ends within the first week.
Most purple shampoos use sulfates to open the cuticle and deposit pigment. On bleached hair, that means solving the tone problem while making the dryness problem worse. This bar delivers the same toning result in a sulfate-free base, and adds rice water repair and biotin support — so you are not trading one problem for another.
For most people with bleached hair, 2–3 times per week works well. If your hair is very porous or has visible brassiness, you can use it at every wash. If you find the tone going too cool (slightly violet), reduce to once or twice a week and alternate with a moisturizing bar.
The shampoo bar cleanses and tones. The conditioner bar seals in the moisture and amino acids from the rice water and protects the cuticle between washes. For bleached hair — which is porous and loses moisture quickly — using both gives you the full repair benefit. The shampoo bar alone is a meaningful upgrade over a sulfate purple shampoo, but the duo is where the real difference shows.
Yes — most people need 2–3 washes for their hair to adjust from liquid shampoo to a bar formula. During that time your hair may feel slightly different as it clears out residue from previous products. Bleached hair typically adjusts faster than untreated hair because the cuticle is already more open. Stick with it past the first wash.
Each bar lasts 60–80 washes, which is the equivalent of 2–3 bottles of liquid shampoo. The bar stays dry between uses when stored on a bamboo holder with airflow drainage, which extends its life significantly. If you are washing 2–3 times a week, one bar typically lasts 5–8 months.
