Viori's mission is to partner with the Red Yao on projects they believe will help their communities thrive. They have always been our heros, we're here to simply play a supportive role in helping them accomplish their goals.
We do this by working with the Red Yao directly to initiate projects they believe aim to bring about economic prosperity, ecological harmony, cultural preservation, and social wellbeing for their tribe. We call this our 'Beautiful Reason,' Viori's reason for existence, and your reason to feel good and to feel beautiful as you buy and use Viori's beauty products.
We recognize that our existence and mission as company are inextricably tied to the extraordinary Red Yao people, forever. We are fully committed to respecting this relationship by playing a supportive role in helping to develop and preserve this unique culture. We do this by (a) paying a fair and sustainable premium for all Longsheng rice and products we purchase from the tribe and (b) reserving a minimum of a least 5% of profits for initiatives that go directly back to Red Yao communities. Taking on such a role comes with great responsibility. It requires sensitivity, patience, curiosity, and above all, a mindset that keeps the well-being of the Red Yao people at its core.
Here's how we've helped support the Red Yao communities so far.
To encourage local rice farmers to adopt natural farming practices, Viori pays a 100% markup to purchase naturally-grown Longsheng rice....
Throughout 2020, Viori purchased a total of $15,000 worth of local Yao artisan ornaments, which we will give as gifts...
Another characteristic of our Natural Rice Project is that we provide a financial guarantee for Yao farmer's crop output. This...
Viori currently has secured 8 plots of land where natural, chemical-free Longsheng rice is being grown for 2021.
In 2021, we plan to spend $100,000 on Red Yao community initiates.
This amounts to 16% of 2020 profits. See below for more details on each project we have planned.
We have come so far in such a short period of time. We could not have dreamed of being able...
Viori has set up a purchasing plan for 2021 that will help support local female artisans and is expected to...
Viori plans to invest into a local tea factory which will empower tea farmers to build their own Longsheng tea brand. This...
The Longsheng Mountains are as pristine as it gets. We want to play a supportive role in keeping it that...
Keep up to date with what's going on in the Yao communities today.
Absolutely. In fact, the local community has repeatedly expressed their willingness to welcome more visitors into their community and teach them about the Red Yao culture. In the near future Viori will be answering that call, by facilitating exclusive travel experiences to the Red Yao communities. Our role will be to ensure that local interactions don't disrupt the local culture, while at the same time providing a once-in-a-lifetime experience for travelers.
We work directly with the Red Yao to purchase their ancient rice, at a premium, in order to create a long term, sustainable partnership. We also partner together with the Red Yao in projects they believe will help preserve their culture for generations to come. The relationship we have with the Red Yao tribe resembles that of close family and friends. Our team members on the ground visit these villages on a monthly basis. Not just for work related matters, but also as friends enjoying each other’s company. They welcome us into their house. They teach us about their culture. We learn from them. We welcome them into our houses in the nearby city of Guilin. They invite us to weddings (and funerals). The list can go on and on... We are saying this to help people understand that we aren’t engaged in a one-time transactional relationship with the Red Yao people, but are committed to building a long-term partnership with them. We enjoy doing this, and so do they.
Any marketing content we’ve posted has been done through the consent of the person in question and with appropriate compensation given. Moreover, during our monthly visits to the village we also share relevant posts with them and sometimes even go over the comments. This often creates fun conversations and lots of laughter as they are thrilled to have outsiders know more about them. Important to understand is that we aren’t engaged in a one-time transactional relationship with the villagers (ie model & agency type of relationship), but more of one which resembles one big family. This distinction matters as it means we are expected to treat each other as family which is a much deeper commitment than simply paying someone for a photo you took (see previous question).
Our team is a mix of Chinese and Western individuals who all played a role in designing our product. We decided the current design was innovative, practical, environmentally friendly, aesthetically appealing, and not offending in any way. We promise you'll like it!
Viori reserves 5% of its profit for the Red Yao community. This sounds little but goes a long way in rural China. Moreover, responsibly allocating funds back into the community is a delicate and serious undertaking which requires us to measure our impact from different angles (environmental, economic, cultural, social). We are a young company and want to take this step-by-step. Once we feel confident our local projects are creating a positive impact, improving harmony, and are empowering the local community, we will gradually increase this percentage.
We kindly ask people to be their own judge. Viori personally knows the local community, cares about their well-being and is actively working together with them to improve their future wherever this is asked from us. We are happy to answer any questions people might have about this matter. To stay up-to-date on our local initiatives please follow our Social Responsibility page.
Viori believes in the power of community. Our personal relationships with the Yao tribe have lead to beautiful things, and its this relationship that we want to share with you. We’re excited to offer several ways in which you, our loyal Viori tribe members, are able to connect with the Yao people. Below are different ways you can connect with the Yao tribe.
Several times a year, Viori will host free, live streaming events in the communities in which we work. Join us for this unique, immersive experience by following us on our Facebook page.Join Us
Have a burning question you would like to ask the Yao people? Submit your questions on our Facebook page and we will share their feedback directly with you there!Ask Now
There’s no better way to connect with the Yao tribe than by visiting them in person. Viori will soon be posting travel packages that will make your Viori experience complete. Subscribe now to receive future updates.Subscribe