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FOR BUILDUP-PRONE, STRAIGHT TO WAVY HAIR

FITS IN A TIN. LATHERS CLEAN. ONE BAR, THREE WEEKS.

★★★★★ 4.7/5 | 134,430  reviews

  • Cooler tone by wash 3 yellow and brassy tones visibly reduced
  • No sulfate dryness cleanses without stripping moisture from bleached hair
  • Biotin-supported thickness each wash supports fuller-feeling strands
  • Ends feel less brittle rice water amino acids repair dry, damaged fibers
  • Scalp stays calm pH-balanced formula does not aggravate a dry scalp
See What's Inside
Curated by Sephora editors 100+ washes per bar 87% saw less breakage 92% felt softer hair after 1 wash 1.4× more visible shine in 2 weeks
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BUILT FOR YOUR CARRY-ON

Rosemary Biotin Shampoo Bar – Growth & Strengthening

4.6 (4042 reviews)
$11.19
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Description

A solid shampoo bar built for buildup-prone, straight-to-wavy hair that needs to perform from carry-on to check-in — solid bars are not subject to the 3-1-1 liquid rule, so this fits in a tin, not a quart bag, with zero leak risk. Formulated with Longsheng rice water, rosemary leaf oil, and hydrolyzed rice protein, it delivers a rich, creamy lather that rinses completely clean — no waxy film, no residue left behind by hard hotel water. Rosemary leaf oil has been shown in clinical research to support scalp circulation and hair growth parameters, while biotin supports keratin structure and hydrolyzed rice protein deposits amino acids and inositol along the strand to address the kind of fine, product-laden flatness that builds up after a long-haul flight. Hair dries with noticeably more body and lift at the roots after the first wash — not weighed down, not coated, just cleaner and lighter. Sulfate-free, paraben-free, pH-balanced, and plastic-free; an ingredient list you can actually read and trust. Results vary; not intended to diagnose or treat any condition.

Ingredients

Sodium Cocoyl Isethionate, Behentrimonium Methosulfate, Longsheng Rice Water, Cocoa Butter, Sodium Lactate, Glycerin, Jojoba Oil, Cetyl Alcohol, Shea Butter, Butylene Glycol (Plant-Based), Stearic Acid, Hydrolyzed Rice Protein, Broccoli Seed Oil, Bamboo Extract, Rice Bran Oil, Vitamin B8, Vitamin B5, Rosemary Leaf Oil, Biotin, Lavender Flower Oil, Vitamin E, Marjoram Leaf Oil, Roman Chamomile Flower Oil, Peppermint Leaf Oil, Lemongrass Leaf Oil, Aloe Vera, Plai Root Oil, Kunzea Oil, Helichrysum Flower Oil

Ingredients Explanations

Sodium Cocoyl Isethionate — derived from coconut fatty acids; a mild, sulfate-free surfactant that produces a creamy lather and performs in hard water without stripping the scalp. (EWG: 1)
Behentrimonium Methosulfate — plant-derived conditioning agent from rapeseed oil; detangles and smooths the cuticle without silicone buildup. (EWG: 1)
Longsheng Rice Water — fermented rice water sourced from Longsheng, China; delivers amino acids, inositol, and antioxidants that may help support strand elasticity and surface smoothness.
Cocoa Butter — cold-pressed from cacao beans; provides emollient weight and helps the bar maintain a firm, non-mushy texture in humid conditions. (EWG: 1)
Sodium Lactate — naturally derived from lactic acid fermentation; acts as a humectant and helps the bar hold its shape during travel. (EWG: 1)
Glycerin — plant-derived; draws moisture into the hair fiber and scalp, counteracting the drying effect of recycled cabin air. (EWG: 1)
Jojoba Oil — cold-pressed from jojoba seeds; structurally similar to scalp sebum, conditions without contributing to buildup on fine or straight hair. (EWG: 1)
Cetyl Alcohol — plant-derived fatty alcohol from coconut or palm; smooths the cuticle and gives the bar its creamy, non-draggy texture. (EWG: 1)
Shea Butter — cold-pressed from shea tree nuts; supplies fatty acids that soften the strand without leaving a heavy coat. (EWG: 1)
Butylene Glycol (Plant-Based) — plant-sourced humectant; improves ingredient delivery and keeps the formula from feeling tacky in humid bathroom environments. (EWG: 1)
Stearic Acid — plant-derived fatty acid; stabilizes the bar format and contributes to a smooth, consistent lather. (EWG: 1)
Hydrolyzed Rice Protein — rice protein broken into small peptide chains; works along the hair strand to deposit amino acids and inositol, supporting strand strength and elasticity.
Broccoli Seed Oil — cold-pressed from broccoli seeds; rich in erucic acid, mimics the slip of silicone on the cuticle without the buildup-causing film.
Bamboo Extract — derived from bamboo stem; provides silica that supports hair fiber structure and adds a light volumizing effect at the root.
Rice Bran Oil — extracted from the outer layer of rice; delivers antioxidants and fatty acids that help protect the strand from oxidative stress during travel.
Vitamin B8 (Inositol) — naturally present in rice water; supports the integrity of the hair follicle cell membrane and may help support strand resilience.
Vitamin B5 (Panthenol) — provitamin derived from pantothenic acid; helps add moisture and flexibility to the strand, contributing to a fuller feel at the cortex. (EWG: 1)
Rosemary Leaf Oil — steam-distilled from Rosmarinus officinalis; shown in clinical research to support scalp circulation and hair growth parameters; provides the bar's herbal, green scent signature.
Biotin — part of the B-vitamin complex; supports keratin structure and maintains hair fiber integrity at the follicle level.
Lavender Flower Oil — steam-distilled from Lavandula angustifolia; contributes a clean floral note and has reported antimicrobial properties that support a balanced scalp environment. (EWG: 1)
Vitamin E (Tocopherol) — plant-derived antioxidant; protects lipid layers in the hair fiber from oxidative damage caused by UV exposure and environmental stress. (EWG: 1)
Marjoram Leaf Oil — steam-distilled from Origanum majorana; adds depth to the herbal scent profile and contributes soothing properties to the scalp.
Roman Chamomile Flower Oil — steam-distilled from Anthemis nobilis; calms scalp sensitivity and adds a light, clean floral nuance to the scent. (EWG: 1)
Peppermint Leaf Oil — steam-distilled from Mentha piperita; creates a cooling sensation on the scalp that signals thorough rinsing and may help support scalp circulation. (EWG: 1)
Lemongrass Leaf Oil — steam-distilled from Cymbopogon flexuosus; contributes a fresh citrus-green note and has reported antifungal properties relevant to buildup-prone scalps.
Aloe Vera — gel derived from Aloe barbadensis leaf; hydrates and soothes the scalp, particularly useful after the drying conditions of long-haul flights. (EWG: 1)
Plai Root Oil — steam-distilled from Zingiber cassumunar root; provides anti-inflammatory support to the scalp and a warm, spiced base note.
Kunzea Oil — steam-distilled from Kunzea ambigua; Australian botanical with reported antimicrobial and soothing properties that support a clean, balanced scalp.
Helichrysum Flower Oil — steam-distilled from Helichrysum italicum; antioxidant-rich botanical that supports scalp skin health and contributes a subtle honeyed, herbal finish to the scent.

How To Use

1. Wet hair thoroughly — the more water in your hair, the better the lather, especially under hard hotel water.
2. Rub the bar directly between your palms for 5–8 seconds to build a creamy lather, or work the bar slowly from root to mid-length along wet hair.
3. Massage the lather into your scalp with fingertip pressure for 60 seconds — focus on the roots where recycled-air buildup and product residue concentrate.
4. Distribute remaining lather through the mid-lengths and ends; no need to scrub — the surfactant system does the work.
5. Rinse thoroughly with the coolest water you can tolerate; a complete rinse is what delivers the clean, residue-free result this bar is formulated for.
6. Between uses, store the bar on a dry surface or in a ventilated tin — keeping it out of standing water prevents softening and extends the bar's lifespan through your full trip.

REAL RESULTS, REAL CUSTOMERS

One Bar. Three Weeks. Real Feedback.

Straight-to-wavy hair that used to arrive at the hotel feeling coated and flat — these are the experiences after switching to the Rosemary Biotin Bar.

BEFORE AFTER
Megan — before Megan — after
Megan

"I fly every other week and my roots were heavy and gunky by day two no matter what I used. After three weeks with this bar my scalp stays balanced long enough that I can actually skip a wash on a red-eye without my hair telegraphing the recycled air. The lather builds properly even in the hard water at my Chicago layover hotel — no waxy film, just clean."

BEFORE AFTER
Daniela — before Daniela — after
Daniela

"I'd tried two other solid bars and both left that coating on my strands that straight hair shows immediately. This one rinses completely clean. I've been through Tokyo, Lisbon, and Budapest and the bar is still holding up. My hair has more lift at the roots than it did with the silicone-heavy liquid shampoo I used to check a bag for."

BEFORE AFTER
Renee — before Renee — after
Renee

"I was skeptical of the rosemary and rice protein angle because I'd read enough Reddit threads to know most 'growth' bars are just marketing. The ingredient list here is actually readable. My hair looks less flat at the part than it did when I started — I won't overclaim, but the difference is visible to me and I'll take it. Results vary; this is a cosmetic product, not a treatment. Fits in a tin, not a quart bag. That alone kept me buying it."

VERIFIED REVIEWS FROM FREQUENT FLYERS

REAL HAIR. REAL TRIPS. REAL RESULTS.

Verified reviews from women with straight-to-wavy, buildup-prone hair who travel carry-on only.

Tiffany Y.
★★★★★

"I love everything about this product! the smells are amazing the smoothness of the soap..."

Lianne R.
★★★★★

"I am 53 and my hair was dry and brittle and l was using the purple shampoo and conditio..."

Liza G.
★★★★★

"Before Viori my hair was falling out by the handfuls. It was so thin and just overall l..."

Kristina H.
★★★★★

"I really love this bar, is helping my hair to grow healthy, keeps it moisturized and sh..."

Alicia S.
★★★★★

"ive been using viori for the past 3 years and my hair feels so healthy, i cannot go bac..."

Kristina R.
★★★★★

"I fell in love with this company over a year ago! Not only is the shampoo and conditio..."

Emma C.
★★★★★

"my hair health is through the roof ! Viori has left my hair feeling silky, very shiny, ..."

Jessica S.
★★★★★

"The best shampoo and conditioner ever!!! I started using Viori after going through mult..."

THE PROBLEM

YOUR HAIR PAYS THE PRICE.

Every workaround you've tried — decanting into travel bottles, gambling on hotel shampoo, swapping to a waxy solid bar — has cost you something.

0 1

THE 3-1-1 TAX.

Full-size liquid shampoo doesn't clear security without a checked bag. So you either pay the airline fee, squeeze into a 3 oz bottle that runs out by day four, or hand your hair over to whatever sulfate-heavy formula is bolted to the hotel shower wall.

0 2

BUILDUP BY DAY TWO.

Recycled cabin air and hard hotel water are a reliable combination for roots that feel heavy and product-laden before you've even made it to your first meeting — the kind of buildup that makes skipping a wash impossible, even when a shower isn't an option.

0 3

BARS THAT DON'T PERFORM.

The solid shampoo bars you've already tried left a waxy film or refused to lather under hard water, which means you traded one problem for another — and still ended up with hair that didn't feel clean.

A toning bar that repairs while it tones.

THE ANSWER

One Bar. Every Shower.

The Rosemary Biotin Shampoo Bar is formulated to perform in hard hotel water, fit in a tin instead of a quart bag, and keep your scalp balanced across time zones — no checked luggage required.

Sodium Cocoyl Isethionate drives a rich, creamy lather that rinses completely clean even under hard water, leaving no waxy film on straight-to-wavy strands that are already prone to buildup. Longsheng rice water contributes amino acids, inositol, and hydrolyzed rice protein to help condition and strengthen the shaft — addressing the cumulative dryness that recycled cabin air and unpredictable hotel showers accelerate over a two-week itinerary. Rosemary leaf oil has been shown in clinical research to support scalp circulation and hair growth parameters, while biotin supports keratin structure as part of the B-vitamin complex that maintains hair fiber integrity. Results vary; not intended to diagnose or treat any condition. The bar is solid, so it is not subject to the 3-1-1 liquid rule, it will not leak onto your clothes, and it will not dissolve into a puddle in a humid hostel bathroom. Compact enough to carry for weeks of washes — scalp that stays balanced from gate to gate, strands that don't telegraph the recycled air.

See the full system
Why it works on bleached, brassy hair

Backed by the science

WHY IT WORKS

Three ingredients, three distinct mechanisms — each one doing a specific job on your scalp and strand.

  1. Rosemary Supports the Follicle

    Rosemary leaf oil contains rosmarinic acid, ursolic acid, and carnosic acid — bioactive compounds shown in clinical research to support scalp circulation and hair growth parameters. A double-blind, randomized, placebo-controlled trial (n=90, 90-day duration; Patel et al., Cureus 2025) using a rosemary-lavender oil formulation observed improvements in hair growth rate, strand thickness, and reduced hair fall compared to control. The proposed mechanism: rosemary may support the active growth phase of the hair cycle, meaning follicles spend more time producing fiber. Results vary; this bar is a cosmetic product, not intended to diagnose or treat any condition.

    Patel et al. (Cureus) 2025
  2. Rice Protein Rebuilds the Strand

    Longsheng rice water delivers hydrolyzed rice protein — small peptides that bond to the hair fiber and deposit preferentially on damaged areas, supporting tensile strength and reducing breakage. Alongside protein, rice water contributes inositol (Vitamin B8), a fermentation-derived compound associated with improved strand elasticity and reduced surface friction — so hair that has been through recycled cabin air and hard hotel water can still move and flex rather than snap. Ingredient supplier data (Lotioncrafter technical documentation) suggests hydrolyzed rice protein may support measurable improvements in hair volume through amino acid deposition on the fiber; independent peer-reviewed replication of this specific figure is ongoing.

    Lotioncrafter HRP technical data — ingredient supplier documentation
  3. Sulfate-free cleansing preserves moisture in porous hair

    Bleached hair is highly porous — it absorbs and loses moisture faster than untreated hair. Sulfate-free cleansers remove buildup and oil without disrupting the lipid layer that keeps moisture locked inside the shaft.

    Journal of Cosmetic Dermatology — sulfate-free formulations and hair moisture
SEE ALL REFERENCES →

Our Story

THE STORY BEHIND THE BAR

From the rice terraces of Longsheng to your shower — the most powerful, clean haircare you have ever used.

How To Use Videos

WHAT MAKES VIORI DIFFERENT

Everything you want to know — answered in 30 seconds or less.

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How long does the bar last?
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How do I store my products?
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Why Longsheng Rice Water Protein?
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Why are bars better?
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How to use a shampoo bar?
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How to use a conditioner bar?
How to Use a Bamboo Bar Holder
How to Use a Bamboo Bar Holder

Build Your Bundle

BAR, DUO, OR THE FULL SYSTEM.

Pick the format that fits your itinerary — one bar for a long weekend, a paired duo for extended trips, or the full system when your hair needs consistent support across time zones.

Purple Shampoo Bar with Biotin – Blonde & Gray | VIORI

The Single Bar

The Rosemary Biotin Shampoo Bar — solid, carry-on legal, and ready to work in any hotel shower.

  • Solid bar format — not subject to the 3-1-1 liquid rule
  • Sulfate-free lather that rinses clean through hard hotel water
  • Rosemary leaf oil shown in clinical research to support scalp circulation
  • Hydrolyzed rice protein and inositol reinforce each strand along its length
  • No waxy buildup — scalp stays balanced from gate to gate
Most popular
Purple Shampoo Bar with Biotin – Blonde & Gray | VIORI
Purple Conditioner Bar with Biotin – Blonde & Gray | VIORI

The Duo

Shampoo bar paired with the matching conditioner — a complete cleanse-and-condition routine that still fits in a tin, not a quart bag.

  • Shampoo bar plus companion conditioner — no liquid bottles required
  • Conditioner counterbalances hard-water mineral deposit without added weight
  • Strands that don't telegraph recycled cabin air by day two
  • Both bars store dry between uses — no mushy, dissolving edges
  • Compact enough to carry through an extended trip without restocking
Purple Shampoo Bar with Biotin – Blonde & Gray | VIORI
Purple Conditioner Bar with Biotin – Blonde & Gray | VIORI
Bamboo Shampoo Bar Holder – Eco-Friendly | VIORI

The Full System

Shampoo bar, conditioner bar, and scalp serum — three pieces engineered to work together for buildup-prone hair on a long-haul schedule.

  • Adds a targeted scalp serum to the shampoo-and-condition routine
  • Serum applies rosemary and rice water actives directly to the scalp between washes
  • Supports the appearance of fuller, stronger hair with consistent use
  • Solid bars are not subject to the 3-1-1 liquid rule; check current carry-on guidelines for the serum format before you fly
  • Results vary; not intended to diagnose or treat any condition

FAQ

GOOD TO KNOW BEFORE YOU BUY.