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La misión de Viori es asociarse con los Yao Rojo en proyectos que creen que ayudarán a sus comunidades a prosperar. Siempre han sido nuestros héroes, estamos aquí simplemente para desempeñar un papel de apoyo para ayudarlos a lograr sus objetivos.
Hacemos esto trabajando con los Yao Rojo directamente para iniciar proyectos que creen que tienen como objetivo generar prosperidad económica, armonía ecológica, preservación cultural y bienestar social para su tribu. A esto lo llamamos nuestra 'Hermosa Razón', la razón de ser de Viori y su razón para sentirse bien y sentirse hermosa al comprar y usar los productos de belleza de Viori.
Reconocemos que nuestra existencia y misión como empresa están indisolublemente ligadas a la extraordinaria gente de los Yao Rojo, para siempre. Estamos totalmente comprometidos a respetar esta relación al desempeñar un papel de apoyo para ayudar a preservar esta cultura única. Hacemos esto (a) pagando un premio justa y sostenible por todo el arroz Longsheng y los productos que compramos de la tribu y (b) reservando un mínimo de al menos el 5% de las ganancias para iniciativas que se vuelven directamente a las comunidades de los Yao Rojo. Asumir ese papel conlleva una gran responsabilidad. Requiere sensibilidad, paciencia, curiosidad y sobre todo una mentalidad que mantenga el bienestar de la gente de los Yao Rojo en su núcleo.
Así es como hemos ayudado a apoyar a las comunidades de los Yao Rojo hasta ahora.
This year Viori will spend over $150,000 USD towards its social mission!! A big part of our success, if...
Last year's embroidery program (2021) consisted of Viori and 7 Red Yao women setting up an embroidery program which aimed...
Red Yao Community Centre As you might have noticed Viori's work in Longsheng revolves around pursuing the 4 local goals...
Donations As we have written before, Viori has three ways in which we deploy our BRI funds into the...
Incubator model: Local Tea Facility As our Beautiful Reason Initiative's philosophy goes, we wish to support the Red Yao in...
2x increase in BRI: All-Natural Rice Project With the success of last year's rice project, combined with the growth of...
En 2021, planeamos gastar $100,000 en iniciativas de la comunidad Yao Rojo.
2 Ancient Tea plantations Preserved Having the Red Yao be able to start their own tea business is one of...
Cultural preservation is often harder to measure than something more tangible like economic impact or environmental protection. However, these intangible...
BRI Goal 1 - Economic stability Last year we placed most of our local efforts into finding ways to create...
In 2021 Viori hosted it's first Service program which was done by partnering up with a local non-profit. The 3...
Our BRI: Embroidery project has resulted in 7 Red Yao women being able to sell us a total of 252...
Manténgase al día con lo que está sucediendo en las comunidades de los Yao hoy.
Beautiful Reason Initiative: Local School Donation - Round 1 Last month Viori got the chance to make it's first donation...
Curious about the Red Yao and beautiful Longsheng? Follow us here where we'll share pictures and stories from our latest visits, and on-the-ground updates on our current Beautiful Reason Initiative projects.
Longsheng Producers Cooperatives (co-ops). What are they and how does Viori support them? Why co-ops? One of the biggest challenges...
We have come so far in such a short period of time. We could not have dreamed of being able...
See how the second BRI project will celebrate Red Yao embroidery -- an ancient and important part of Red Yao culture. Last updated: January, 2022
Our first project for the Beautiful Reasons Initiatives program is in full swing! Get project details and an on the ground report from our latest visit to Longsheng.
Here is the approach we take when interacting and engaging with the Yao communities:
CONNECT - When we arrive, we remember what's most important: friendship & connection. What this means is that we drop our agenda, our assumptions, and simply spend time with the tribe in a natural and curious manner. This might mean drinking tea and talking about life; or helping them out with urgent farm-work; or suddenly participating in a village celebration, etc etc. Whatever the moment presents itself. Connection with the local people is fundamental.
SHARE - Once we're settled in and the moment is right we switch to more work related interactions. We share the latest on Viori as a company and in particular comments and questions from customers related to the Red Yao. This type of transparency is important to us, and the locals are extremely proud when reading such messages from customers.
RESEARCH - This is about Information gathering to guide our Beautiful Reason projects. This is mostly done through 1-1 meetings with locals where we try to understand the local realities better and identify the local needs. It also involves staying informed on local government policies. Deploying resources comes with great responsibility and therefore requires informed decision making.
ACTION - The previous 3 steps are all in preparation for this last step: action. This is where ideas or projects discussed get put into action. Think of: hosting workshops on natural-farming; supporting the local co-op; implement a business plan for local artisans; etc.
IMPORTANT: We only take action if this is asked from us. In fact, in all the work we do, we make sure we hold the right attitude: we are in Longsheng to play a supportive role, not a directive one.
Viori cree en el poder de la comunidad. Nuestras relaciones personales con la tribu Yao han llevado a cosas hermosas, y es esta relación la que queremos compartir contigo. Nos complace ofrecer varias formas en las que ustedes, nuestros leales miembros de la tribu Violi, pueden conectarse con la gente Yao. A continuación se muestran diferentes formas en las que puede conectarse con la tribu Yao.
Several times a year, Viori will host free, live streaming events in the communities in which we work. Join us for this unique, immersive experience by following us on our Facebook page.
Únete a nosotros¿Tiene una pregunta candente que le gustaría hacerle a la gente de Yao? Envíe sus preguntas en nuestra página de Facebook y compartiremos sus comentarios directamente con usted allí.
Pregunta AhoraNo hay mejor manera de conectarse con la tribu Yao que visitandolos en persona. Viori pronto publicará paquetes de viaje que completarán su experiencia Viori. Suscríbase ahora para recibir actualizaciones futuras.
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