About Viori
Our MissionInspired by the Red Yao of Longsheng, China, and their 700-year rice water hair ritual.
Why we exist
Our mission
Viori’s mission is multifaceted. Alongside our focus on creating high-quality products designed with responsible sourcing and reduced packaging in mind, we are committed to maintaining long-term, respectful relationships with the Red Yao community — whose traditions inspire our brand — through ongoing collaboration and partnership.*
700 yrs
Fair Trade
0 plastic
How we do it
Three parts of one promise
Our products
Clean bars, built around rice water High-quality shampoo and conditioner bars with responsibly sourced ingredients and plastic-free packaging.Learn more →
Beautiful Reason
Partnership with the Red Yao A share of every sale funds projects the Red Yao community chooses: education, infrastructure, families in need.Learn more →
Our ingredients
Fair Trade Longsheng rice We buy rice grown on the Longsheng terraces at a fair price, and help farmers on the path to organic certification.Learn more →Transparency
Beautiful Reason impact reports
Every year we publish where the money went: the projects we funded in Longsheng, what they cost and what changed.
Local updates
News from Longsheng
Our ongoing projects with the Red Yao, from the blog.
Viori Blog
Another Rice Harvest in Longsheng — Five Years of Growing Together Oct 26, 2026 Another Rice Harvest in Longsheng — Five Years of Growing Together Another rice harvest has come to an end in the mountains... Read more
Our story
What the Red Yao Have Taught Us About Beauty Sep 27, 2026 When people first discover the Red Yao, it is often their appearance that catches their attention. Their incredibly long, healthy hair. Their... Read more
Beautiful Reason
Beautiful Reason Initiatives: Helping vs Creating Dependency Apr 21, 2026 “Give a man a fish, or teach him how to fish.” This has been our guiding principle from the very beginning of... Read more
Hair care
How the Hair Growth Cycle Works (And Why Consistency Matters) Feb 19, 2026 The Hair Growth Cycle Explained: Why Patience & Nourishment Matter Hair growth doesn’t happen overnight.In fact, every strand on your head is... Read more
Bring the ritual home
Shop the bars made with Longsheng rice water
Every bar is plastic-free, Fair Trade and lasts 100+ washes. Try it risk-free for 30 days.