PLASTIC-FREE. NOTHING HIDDEN. NOTHING LEFT.
ONE BAR. NO BOTTLE. NO COMPROMISE.
★★★★★ 4.7/5 | 134,430 reviews
- Cooler tone by wash 3 yellow and brassy tones visibly reduced
- No sulfate dryness cleanses without stripping moisture from bleached hair
- Biotin-supported thickness each wash supports fuller-feeling strands
- Ends feel less brittle rice water amino acids repair dry, damaged fibers
- Scalp stays calm pH-balanced formula does not aggravate a dry scalp
Rosemary Biotin Shampoo Bar for Damaged Hair
- Free shipping over $40
- Free returns
- 30-day guarantee
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A purple toning shampoo bar with biotin and rice water for blonde and gray hair. Brass creeps into blonde and gray hair fast.
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Description
If you have tried a shampoo bar before and walked away with waxy, filmy hair, this is not that bar. The Rosemary Biotin Shampoo Bar is sulfate-free and silicone-free, built for damaged, straight-to-wavy hair that needs real structural support — not a coating that mimics it. It pairs fermented Longsheng rice water, which delivers amino acids, inositol, and antioxidants that bond to areas of damage along the hair shaft to reinforce and smooth, with rosemary leaf oil, an ingredient studied for scalp circulation support, and biotin as part of a multi-ingredient strengthening system targeting the look of thinning at the root. The lather is rich and creamy, rinses completely clean with no residue, and the bar ships in plastic-free packaging — every bar you finish is up to three fewer plastic bottles in the waste stream. Give it 2–3 washes to transition; after the first week, many people report more body and lift at the roots.
Ingredients
Sodium Cocoyl Isethionate, Behentrimonium Methosulfate, Longsheng Rice Water, Cocoa Butter, Sodium Lactate, Glycerin, Jojoba Oil, Cetyl Alcohol, Shea Butter, Butylene Glycol (Plant-Based), Stearic Acid, Hydrolyzed Rice Protein, Broccoli Seed Oil, Bamboo Extract, Rice Bran Oil, Vitamin B8, Vitamin B5, Rosemary Leaf Oil, Biotin, Lavender Flower Oil, Vitamin E, Marjoram Leaf Oil, Roman Chamomile Flower Oil, Peppermint Leaf Oil, Lemongrass Leaf Oil, Aloe Vera, Plai Root Oil, Kunzea Oil, Helichrysum Flower Oil
Ingredients Explanations
Sodium Cocoyl Isethionate — derived from coconut fatty acids; a mild, sulfate-free surfactant that cleans without stripping the hair's natural moisture barrier. (EWG: 1)
Behentrimonium Methosulfate — plant-derived from rapeseed oil; a conditioning emulsifier that detangles and smooths without silicone buildup. (EWG: 1)
Longsheng Rice Water — fermented rice water sourced from Longsheng, China; rich in amino acids, inositol, and antioxidants that reinforce and smooth the hair shaft.
Cocoa Butter — pressed from cacao beans; a richly emollient fat that seals moisture into the hair strand and adds slip to the bar's texture. (EWG: 1)
Sodium Lactate — derived from the natural fermentation of sugar; a humectant that helps the bar retain moisture and supports a balanced scalp pH. (EWG: 1)
Glycerin — plant-derived; draws moisture from the air into the hair shaft, supporting softness without synthetic coating. (EWG: 1)
Jojoba Oil — cold-pressed from jojoba seeds; structurally similar to the scalp's natural sebum, it conditions without clogging follicles. (EWG: 1)
Cetyl Alcohol — derived from coconut or palm oil; a fatty alcohol that adds conditioning slip and helps bind the bar's formula — not a drying alcohol. (EWG: 1)
Shea Butter — cold-pressed from shea tree nuts; rich in fatty acids and vitamins that soften and protect color-treated or heat-damaged hair. (EWG: 1)
Butylene Glycol (Plant-Based) — sourced from plant sugars; a lightweight humectant and solvent that helps active ingredients distribute evenly. (EWG: 1)
Stearic Acid — derived from plant fats; gives the bar its firm, long-lasting structure and adds a creamy feel to lather. (EWG: 1)
Hydrolyzed Rice Protein — rice protein broken into small chains that bond to areas of damage along the hair shaft to reinforce and smooth. (EWG: 1)
Broccoli Seed Oil — cold-pressed from broccoli seeds; a natural source of erucic acid that mimics the slip of silicone on the hair surface without synthetic residue. (EWG: 1)
Bamboo Extract — derived from bamboo stems; a natural source of silica that supports hair strength and adds light volume. (EWG: 1)
Rice Bran Oil — pressed from the outer bran layer of rice; rich in vitamin E and ferulic acid, it protects the hair strand from oxidative stress. (EWG: 1)
Vitamin B8 (Inositol) — found naturally in rice water; supports the appearance of stronger, smoother hair strands. (EWG: 1)
Vitamin B5 (Panthenol) — a provitamin that bonds to the hair shaft to help retain moisture, adding flexibility and reducing the appearance of breakage in damaged hair. (EWG: 1)
Rosemary Leaf Oil — steam-distilled from rosemary leaves; an ingredient studied for scalp circulation support and used as the bar's primary botanical active. (EWG: 1)
Biotin — a B-vitamin found in many foods; included here as part of a multi-ingredient strengthening system to support the scalp environment. (EWG: 1)
Lavender Flower Oil — steam-distilled from lavender flowers; contributes to the bar's botanical scent profile and is traditionally associated with a soothing scalp experience. (EWG: 1)
Vitamin E (Tocopherol) — derived from plant oils; an antioxidant that protects both the formula and the hair strand from environmental oxidative damage. (EWG: 1)
Marjoram Leaf Oil — steam-distilled from marjoram herb; contributes herbal depth to the scent and supports a balanced scalp environment. (EWG: 1)
Roman Chamomile Flower Oil — steam-distilled from chamomile flowers; known for its soothing properties on the scalp and a soft, floral contribution to the scent. (EWG: 1)
Peppermint Leaf Oil — steam-distilled from peppermint leaves; provides the cooling, clean finish you feel during the rinse and is included for its traditional use in supporting scalp comfort. (EWG: 1)
Lemongrass Leaf Oil — steam-distilled from lemongrass; adds a bright, green note to the scent and has natural antimicrobial properties that support scalp health. (EWG: 1)
Aloe Vera — cold-processed from aloe leaves; a lightweight humectant and soothing agent that calms the scalp and adds moisture without weight. (EWG: 1)
Plai Root Oil — steam-distilled from the root of Zingiber cassumunar, a plant native to Thailand; traditionally used to support a calm, comfortable scalp environment. (EWG: 1)
Kunzea Oil — steam-distilled from Kunzea ambigua, an Australian native shrub; supports a calm, balanced scalp environment. (EWG: 1)
Helichrysum Flower Oil — steam-distilled from Helichrysum italicum flowers; known for its restorative properties and contributes a warm, honeyed note to the botanical scent profile. (EWG: 1)
How To Use
1. Wet your hair thoroughly with warm water — the warmer the water, the more easily the bar will lather.
2. Hold the bar in your palm and swipe it directly from roots to mid-length 3–4 times, or rub it between your hands first to build a lather and then apply to the scalp.
3. Work the lather into your scalp with your fingertips using small circular motions — spend at least 60 seconds here to let the rosemary leaf oil and rice water actives make contact with the scalp.
4. Distribute remaining lather through the mid-lengths and ends of your hair, focusing on any areas of damage or dryness.
5. Rinse thoroughly until the water runs completely clear — full rinsing is the single most important step to avoiding any buildup, especially in hard water.
6. After washing, stand the bar on its edge or store it on a draining soap dish between uses — keeping it dry between washes extends the bar's life significantly.
REAL RESULTS, REAL CUSTOMERS
What Happens After the Transition Week
Three women with damaged, straight-to-wavy hair switched from liquid shampoo — here is what they noticed.
"I'd tried two other bars and both left my color-treated hair feeling coated and dull. This one actually rinsed clean — no film, no wax. By wash three my hair had more body at the roots than it's had in years."
"I live in Chicago, hard water, and every bar I'd read about supposedly turns into a mineral nightmare here. My scalp stayed calm, no noticeable buildup, no itch. I finished the bar and immediately ordered two more — by my count that's three fewer plastic bottles headed to the curb."
"I was skeptical that a shampoo bar could do anything real for damaged, fine hair. I'm not going to overclaim — but after four weeks my hair looks noticeably fuller at the part and my scalp feels balanced in a way my old sulfate shampoo never managed."
VERIFIED REVIEWS FROM PEOPLE WHO READ THE LABEL
STRAIGHT TALK FROM REAL HAIR.
Verified reviews from women with damaged, straight-to-wavy hair who made the switch from liquid shampoo.
THE PROBLEM
Your Bathroom Hasn't Caught Up.
You have eliminated single-use plastic from almost every part of your life — except the room where a surprising amount of it accumulates.
The Waxy Bar Problem.
You tried a shampoo bar once. It left your hair coated in a filmy, waxy residue that no amount of rinsing fixed. You went back to liquid shampoo and felt like a hypocrite — not because you gave up on your values, but because the product gave up on your hair.
Greenwashing Is Everywhere.
Plastic-free packaging on the outside, synthetic fragrance and undisclosed 'parfum' on the inside. You read ingredient labels. You know the difference between a brand that is responsible end-to-end and one that swapped a bottle for a bar and called it a sustainability story.
Damaged Hair Needs More.
Color-treated, heat-styled hair does not forgive a product that strips without replenishing — and many bars on the market are formulated with fine, healthy hair in mind, not for strands that are already compromised and in need of active reinforcement.
THE ANSWER
One Bar. No Compromise.
The Rosemary Biotin Shampoo Bar is formulated for damaged hair that needs real performance — and a bathroom that has no room left for plastic.
Sodium Cocoyl Isethionate, not soap, is the cleansing base here — which means no waxy residue, no mineral-buildup spiral in hard water, and no stripping the moisture your color-treated or heat-styled hair cannot afford to lose. Hydrolyzed rice protein bonds to areas of damage along the hair shaft to reinforce and smooth, while Longsheng rice water — the same fermented rinse the Red Yao women of southern China have used for generations — delivers amino acids, inositol, and antioxidants directly to the strand. Formulated with rosemary leaf oil, an ingredient studied for scalp circulation support, and biotin as part of a multi-ingredient strengthening system, the bar supports the scalp environment and the appearance of stronger, fuller-looking hair — without pharmaceutical claims and without mystery 'fragrance' on the label. Every ingredient in the INCI list is there for a documented reason; scent comes only from botanical essential oils — rosemary, lavender, peppermint, lemongrass — nothing synthetic. And when the bar is finished, there is no bottle: one bar replaces multiple plastic shampoo bottles, and the plastic-free packaging is designed to ship and break down without leaving waste behind.
See the full system
Backed by the science
WHY IT WORKS
Three ingredients. Three mechanisms. Each one grounded in peer-reviewed research — not marketing copy.
-
Rosemary and Scalp Circulation
Rosemary Leaf Oil contains rosmarinic acid and ursolic acid, compounds studied for their ability to support blood flow to the dermal papilla — the structure at the base of each follicle that feeds hair growth. Peer-reviewed research on rosemary oil as a standalone topical has examined its effects on scalp circulation and follicle environment; a 2025 randomized, double-blind, placebo-controlled 90-day RCT on a rosemary-lavender oil blend found statistically significant reductions in hair fall and increases in hair growth rate compared to a coconut oil control (Rosmagain RCT, PMC 2025). This bar is formulated with Rosemary Leaf Oil as an ingredient studied for scalp circulation support. The cited research is on rosemary oil as a topical ingredient — not a claim about this finished bar formula, and not a drug claim.
Rosmagain RCT 2025 (PMC / NCBI) -
Biotin and the Scalp Environment
Biotin (Vitamin B7) is a cofactor in keratin infrastructure — the protein matrix that gives each strand its tensile strength and resistance to breakage. The clinical picture on biotin is honest: supplementation shows the clearest benefit in individuals with an underlying deficiency, and we will not overstate it. What the research does support is biotin's role in maintaining the scalp environment where healthy hair growth begins. A 2025 randomized, double-blind, placebo-controlled trial on plant-derived biotin found statistically significant reductions in hair fall and increases in hair growth rate over 90 days, supporting its inclusion here as part of a multi-ingredient strengthening system — not a standalone miracle claim.
Orgen-Bio RCT 2025 (PMC / NCBI) -
Sulfate-free cleansing preserves moisture in porous hair
Bleached hair is highly porous — it absorbs and loses moisture faster than untreated hair. Sulfate-free cleansers remove buildup and oil without disrupting the lipid layer that keeps moisture locked inside the shaft.
Journal of Cosmetic Dermatology — sulfate-free formulations and hair moisture
Our Story
THE STORY BEHIND THE BAR
From the rice terraces of Longsheng to your shower — the most powerful, clean haircare you have ever used.
How To Use Videos
WHAT MAKES VIORI DIFFERENT
Everything you want to know — answered in 30 seconds or less.
Build Your Bundle
BAR, DUO, OR THE FULL SYSTEM.
Start with the bar, or commit to the full routine — every option is plastic-free, bottle-free, and built around ingredients you can actually look up.
The Single Bar
The Rosemary Biotin Shampoo Bar, on its own — one bar, no bottle, nothing left behind.
- Replaces up to three plastic shampoo bottles per bar
- Sulfate-free, silicone-free, no synthetic fragrance
- Longsheng rice water, rosemary leaf oil, and biotin in one bar
- Ships in plastic-free packaging designed to minimize landfill waste


The Duo
Shampoo bar paired with the matching conditioner bar — cleanse and condition with zero plastic between them.
- Shampoo bar plus conditioner bar, no bottles required
- Conditioner delivers moisture without silicone coating or buildup
- Hydrolyzed rice protein bonds to areas of damage along the hair shaft to reinforce and smooth
- Two bars replace up to six plastic bottles in the waste stream
- Ships in plastic-free packaging designed to minimize landfill waste



The Full System
Shampoo bar, conditioner bar, and scalp serum — the complete routine for damaged hair that wants to look fuller, with no plastic compromises.
- Three products, zero plastic bottles, shipped in plastic-free packaging
- Scalp serum formulated with rosemary leaf oil for circulation support
- Biotin as part of a multi-ingredient strengthening system throughout
- Three bars and a serum replace up to seven single-use plastic bottles
- Plastic-free bar format and packaging — no bottles from first use to last
FAQ
GOOD TO KNOW BEFORE YOU BUY.
It tones. The cool-toning pigment neutralizes yellow and brassy tones the same way a traditional purple shampoo does — the difference is the delivery system. Because the formula is sulfate-free, it corrects the tone without stripping the moisture that bleached hair can barely hold onto. Most people notice cooler, less brassy color within the first few washes.
No. Sulfate-free cleansers do not disrupt the lipid layer that keeps moisture inside the hair shaft. The Longsheng rice water in the formula adds amino acids and inositol that repair dry, porous fibers with every wash. Most customers with bleached, brittle hair report noticeably softer ends within the first week.
Most purple shampoos use sulfates to open the cuticle and deposit pigment. On bleached hair, that means solving the tone problem while making the dryness problem worse. This bar delivers the same toning result in a sulfate-free base, and adds rice water repair and biotin support — so you are not trading one problem for another.
For most people with bleached hair, 2–3 times per week works well. If your hair is very porous or has visible brassiness, you can use it at every wash. If you find the tone going too cool (slightly violet), reduce to once or twice a week and alternate with a moisturizing bar.
The shampoo bar cleanses and tones. The conditioner bar seals in the moisture and amino acids from the rice water and protects the cuticle between washes. For bleached hair — which is porous and loses moisture quickly — using both gives you the full repair benefit. The shampoo bar alone is a meaningful upgrade over a sulfate purple shampoo, but the duo is where the real difference shows.
Yes — most people need 2–3 washes for their hair to adjust from liquid shampoo to a bar formula. During that time your hair may feel slightly different as it clears out residue from previous products. Bleached hair typically adjusts faster than untreated hair because the cuticle is already more open. Stick with it past the first wash.
Each bar lasts 60–80 washes, which is the equivalent of 2–3 bottles of liquid shampoo. The bar stays dry between uses when stored on a bamboo holder with airflow drainage, which extends its life significantly. If you are washing 2–3 times a week, one bar typically lasts 5–8 months.
