BRASSY BLONDE, GRAY & SILVER HAIR
Purple Shampoo Bar with Biotin – Blonde & Gray | VIORI
Who it's for: Blonde, highlighted, gray, silver, white and salt-and-pepper hair that turns yellow or brassy between washes. Works on fine, thick, straight, wavy and curly hair, and on beards going gray.
What it does: Neutralizes yellow and orange undertones so blonde reads cooler and gray reads brighter and whiter — while biotin and Longsheng rice water leave hair soft instead of stripped.
How it works: Natural purple pigment from sweet potato powder cancels warm tones on the color wheel. Fermented rice water delivers inositol and amino acids into the hair fiber. Biotin supports keratin so color-treated and aging hair stays strong and flexible. No sulfates, so the cuticle isn't blasted open to deposit color — the reason most purple shampoos leave hair like straw.
What it feels like: Rich lather with a light purple tint. Rinses clean, no residue. Hair feels cool-toned and soft right away; brassiness is visibly reduced after the first wash and keeps improving over the first few weeks.
Scent: Calming lavender — soft and spa-like, not sweet, not herbal. Doesn't linger.
How to use: 1–2 times per week for maintenance. For heavy brassiness, use 3 times the first week, then drop to once weekly. Pair with the Purple Conditioner Bar to seal in moisture.
Sulfate-free · Paraben-free · Phthalate-free · pH-balanced · Vegan · Cruelty-free · Plastic-free · 100+ washes per bar. Purple pigment from sweet potato powder, not synthetic dye.
Sodium Cocoyl Isethionate, Behentrimonium Methosulfate, Longsheng Rice Water, Cocoa Butter, Purple Sweet Potato Powder, Sodium Lactate, Glycerin, Cetyl Alcohol, Fragrance*, Shea Butter, Jojoba Oil, Butylene Glycol (Plant-Based), Sweet Potato Powder, Stearic Acid, Polyquaternium-10, Rice Bran Oil, Hydrolyzed Rice Protein, Broccoli Seed Oil, Bamboo Extract, Terabond, Jojoba Esters, Vitamin B8, Vitamin B5, Exo-P, Vitamin E, Lavandula Angustifolia Oil, Aloe Vera, Biotin, Lavender Flower Oil *Plant-based and naturally occurring, clean ingredients.
Sodium Cocoyl Isethionate — derived from coconut oil, a gentle plant-based cleanser that lathers without stripping the scalp. (EWG: 1)
Behentrimonium Methosulfate — derived from rapeseed, a conditioning agent that detangles without harsh quats. (EWG: 1)
Longsheng Rice Water — fermented rice water from the Red Yao region of southern China, floods strands with amino acids and inositol that strengthen and soften.
Cocoa Butter — pressed from cacao beans, deeply moisturizes and seals the cuticle. (EWG: 1)
Purple Sweet Potato Powder — ground purple sweet potato, natural cool-tone pigment that neutralizes brassiness.
Sodium Lactate — fermented from plant sugars, a humectant that holds moisture inside the strand. (EWG: 1)
Glycerin — plant-derived sugar alcohol, pulls water into the hair to fight dryness. (EWG: 2)
Cetyl Alcohol — fatty alcohol from coconut, softens hair and smooths the cuticle (not the drying kind of alcohol). (EWG: 1)
Fragrance* — plant-derived essential oil blend, gives the bar its scent without synthetic perfume.
Shea Butter — pressed from shea tree nuts, rich in fatty acids that deeply condition dry strands. (EWG: 1)
Jojoba Oil — pressed from the jojoba seed, mimics scalp sebum and balances oil production. (EWG: 1)
Butylene Glycol (Plant-Based) — fermented from corn, helps actives reach the cortex. (EWG: 1)
Sweet Potato Powder — ground sweet potato, vitamin A boost for softness and shine.
Stearic Acid — plant-derived fatty acid, gives the bar its structure and conditions hair. (EWG: 1)
Polyquaternium-10 — cellulose-derived conditioner, softens and adds slip without buildup. (EWG: 1)
Rice Bran Oil — pressed from rice bran, lightweight oil that adds shine without weighing hair down.
Hydrolyzed Rice Protein — broken-down rice protein that bonds into damaged strands to rebuild structure.
Broccoli Seed Oil — cold-pressed broccoli seed, a natural silicone alternative that smooths frizz and adds shine. (EWG: 1)
Bamboo Extract — drawn from bamboo stalk, mineral-rich strengthener for thinning hair.
Terabond — bond-repair complex that reattaches broken disulfide bonds in damaged hair.
Jojoba Esters — converted jojoba oil that delivers shine without weight. (EWG: 1)
Vitamin B8 (Inositol) — naturally present in rice water, strengthens fibers from the inside out.
Vitamin B5 (Panthenol) — provitamin that penetrates the cuticle and locks in moisture. (EWG: 1)
Exo-P — exopolysaccharide from microalgae, protects the scalp barrier from environmental stress.
Vitamin E — antioxidant from sunflower, protects strands from oxidative damage. (EWG: 1)
Lavandula Angustifolia Oil — distilled from lavender flowers, calms the scalp and adds scent. (EWG: 2)
Aloe Vera — pressed from aloe leaf, soothes the scalp and adds light moisture. (EWG: 1)
Biotin — B-vitamin that supports the appearance of thicker, fuller hair. (EWG: 1)
Lavender Flower Oil — distilled from lavender blossoms, calms the scalp and rounds out the scent. (EWG: 2)
1. Wet hair thoroughly with warm water.
2. Rub the bar between your palms or directly onto your scalp to build a lather.
3. Work the lather through roots and mid-lengths, then smooth down to ends.
4. Leave on for 1–3 minutes to allow the toning pigment to neutralize brassiness.
5. Rinse completely with cool water to seal the cuticle and lock in shine.
6. Follow with a moisturizing conditioner bar on mid-lengths and ends.
Watch the tutorial: https://youtu.be/ZC7rBBjs2p0
REAL RESULTS, REAL CUSTOMERS
Real customers who came to Viori with yellowing gray, brassy blonde, or dull salt-and-pepper hair.
Before
After
Now shining and noticeably less brittle.
Before
After
Thicker, regrown, and the healthiest her hair has ever been.
Before
After
Hair was falling out by the handfuls, now thicker, fuller, and full of shine.
VERIFIED REVIEWS
From people fighting brass, yellowing and dryness — every hair type, every age.
From the Community
Overall rating: 4.6 / 5 from 4042 reviews.
My hair started turning white when I was 12 years old (genetics) so I do dye my hair. This is the best product for me because my hair is thick, my scalp is naturally dry not oily. My hair has continued to grow and stay healthy thanks to Viori products. Whenever I get compliments, I tell people get Viori it’s for everyone! :)
I Love the 𝒢𝑒𝓃𝓉𝓁𝑒 ingredients and the softness of my hair. I get a lot of compliments on the soft appearance of my hair. Thank you XOXO ;)
My hair is very thick and this product ( coconut ) has made my hair manageable and so soft
This is by far one of my favorite shampoo and conditioners I have used. It makes my hair feel so much healthier and doesn’t dry it out <3 super love
I have wavy, curly salt pepper hair and this is the only shampoo I use, (purple toning shampoo) my hair looks and feels great! At 68 years old I get nice compliments on how I have beautiful hair. Thank you Viori ! Christine ☮️☮️
I was losing a lot of hair and my hair was thin and wasn't growing anymore. thanks to Viori my hair is thick growing like 🤪. I love this product.
Love it
Absolutely love this coconut conditioner bar
I cut my hair in May 2026 and been dying the bottom part (peekaboo), but I’ve done some damage with bleaching and coloring but the volume has been doing wonders with my shampoo bar
Viori conditioner is amazing, but this one is a step above that! Makes my hair sleek and shiny but not weighed down. And smells so nice. New favorite!
I love the way it makes my fair feel and look. It smells great too
Love it . Later’s well rinses well. So happy I have it. It is truly one of the best if not the best bar shampoo’s
It smells great and made Y hair so soft
I’m subscribed that’s how much I love Viori my hair has grown so much before I started using Viori shampoo bars and conditioner my hair went from above my shoulders to above my waist I’ve been using the bars for 2 years now almost 3 I think and I’ve have been trimming as well so this really helped me when nothing could grow my hair out Viori did!!!! Thank you again.
This is the next day after my hair air dryer and I’ve done nothing else to it😊❤️
I used to get dry dandruff and dry scalp on the edge of my scalp not anymore ever since I started using the shampoo my scalp and my hair is so so healthy 10 out of 10 I definitely recommend oh and not the simple fact that it smells orgasmic.🙃🥰😍😉😉
I looove the smell. I love how it conditions my hair. I get compliments on my hair and the smell. I LOVE VIORI!!!
My hair is very dry from bleaching and this stuff makes my hair so soft! I’m on the right btw ha! Trying out their castor oil next
You can't even imagine how amazing this dry shampoo smells! ❤️ I washed my hair with it today, and I'm shocked at how good it is! A huge thank you to everyone who created this product!
I needed to wait till I could use this to leave a review, so far I LOVE IT! I have long thick hair that I haven't taken care of I work in a kitchen so my hair is always tied up or in a braid, lots of breakage and overall damage. Since I've been using this bar I can run my fingers through my hair and it not tangle. And I've noticed that my scalp and hair doesn't get as greasy after a few days like it used to. My hair feels clean and moisturized. So far they got me as a customer :) coconut bliss is the one I got
I absolutely love viori! The shampoo and conditioner makes my hair so soft and shiny
My hair was like very dry and this stuff made it manageable and it just felt great all the way around!
Biotin Purple-Toning Shampoo Bar for Blonde & Gray Hair | Lavender Scented
My hair feels stronger and grows faster and healthier. I buy it for all my all children too.
Love will use as my regular shampoo and conditioners also
Love how moisturizing this is. Smells amazing
I love how my hair feels so soft
I love these products <3
I live in Louisiana with SO much humidity and the only way to fight the sweaty hair is by drying out your hair with harsh shampoo. I never thought I could have Cali hair in the south but, the past few weeks, everyone keeps commenting on how shiny and healthy my hair looks! I can’t get enough of this bar!
I love the shampoo bar doesn't take up much room, I can buy several and store them easily. Using in the shower is very easy , get it wet and scrub through my hair. It leaves my hair feeling clean. It's not heavy, meaning my hair doesn't feel like it has product or residue left. I just wish it lasted a little longer. Great product overall, I will be purchasing more and want to give the conditioner a try.!!
Something in it made my head itchy. Voluming products tend to do that
Love how my hair feels!!!
Biotin Purple-Toning Shampoo Bar for Blonde & Gray Hair | Lavender Scented
My hair feels so soft and luxurious!!! Literally one of the best hair products I’ve used. It is so worth it!
My hair the very first wash never felt more soft I absolutely love it
My hair feels so soft & looks so good. Since using these bars my hair seems to be growing faster too!
Biotin Purple-Toning Shampoo Bar for Blonde & Gray Hair | Lavender Scented
Makes my hair thicker, soft and my scalp feels noticeably better. Very impressive. The purple toner bar works good to remove any yellow hue from my grey/white hair.
Purple-Toning Shampoo Bar for Blonde & Gray Hair | Lavender Scented
My hair looks healthier and softer now
Advanced Moisturizing & Repair Conditioner Bar | Coconut Scent
What can I say other than I’m floored! I’ve washed and conditioned my hair twice with the shampoo and conditioner for blonde/silver hair. My hair is super soft (it’s usually coarse) and the color is bright and shiny with minimal frizz!! Really happy with my purchase. I highly recommend to my silver sisters.
Purple-Toning Conditioner Bar for Blonde & Gray Hair | Lavender Scented
I have had issues with my hair my whole life. Dry hair. Hair loss. Slow growing. I kept chasing new products. Thyroid. Suppliments. So many Drs. Then I developed rashes on my scalp and opted to try Viore. The right Viore bars transformed my hair. Then like a dummy I went back to a high end line and my hair started getting dry tangly and itchy scalp again. So I’m back w Viore for good. And maybe that’s what everyone will get for holiday presents this year.
I love this shampoo! I've been using it for at least a year and it never fails to brighten my hair without sacrificing the weightlessness and softness I desire. It also adds a shine that I simply adore! Viori is second-to-none when it comes to this and I would recommend this to any blonde wanting to tone their brassy tresses without having to worry about damage or dryness! I would recommend all Viori products, for that matter!
Purple-Toning Shampoo Bar for Blonde & Gray Hair | Lavender Scented
Perfect for curly hair! Love the smell! It’s lite and a soft fragrance!
THE PROBLEM
Blonde, gray and silver hair is already more porous than pigmented hair. Most toning shampoos use sulfates to blast the cuticle open and deposit pigment — which is exactly how the hair ends up brittle, wiry, and dull a week later.
Sulfates strip the natural oils that keep porous blonde and gray hair flexible. You get a cooler tone for a day and rougher, drier hair for the rest of the week.
Without a moisture barrier to protect the tone, warm and yellow undertones resurface fast — from hard water, sun, heat tools, or just time between washes.
Gray and white hair has less natural oil and a coarser texture. Strip it and it goes frizzy and dull. Skip toning and it goes yellow. Most products make you choose.
THE ANSWER
The Purple Toning Shampoo Bar neutralizes brass and yellow on blonde, gray and silver hair — without the sulfate dryness that comes with almost every other purple shampoo.
Longsheng rice water delivers amino acids and inositol into the hair fiber while natural sweet-potato pigment works on the surface to cancel warm tones. Biotin reinforces keratin so color-treated and aging hair stays strong and flexible. The result is blonde that reads cooler, gray that reads whiter and brighter, and hair that feels softer after the wash than it did before it.
See the full systemBacked by the science
Longsheng rice water is rich in inositol — a carbohydrate that penetrates the hair shaft and repairs damage from the inside — while cool-toning pigment neutralizes warm tones on the surface. Together they tone and strengthen in the same wash, which is why customers report softer, brighter hair rather than the dryness they expect from a purple shampoo.
Inositol and amino acids from Longsheng rice water penetrate the shaft and reinforce it from the inside — the same rice water the Red Yao women use as their primary hair treatment.
Purple sits opposite yellow on the color wheel. Natural pigment from sweet potato powder cancels yellow and orange undertones on blonde and gray hair without opening the cuticle to do it.
Biotin is a B-vitamin that supports keratin production — the structural protein in hair. Aging and color-treated hair both lose keratin integrity, which is where thinning and brittleness start.
Blonde, bleached and gray hair is highly porous — it absorbs and loses moisture faster than untreated hair. Sulfate-free cleansing leaves the lipid layer intact so the hair holds onto moisture between washes.
Our Story
From the rice terraces of Longsheng to your shower — the most powerful, clean haircare you have ever used.
How To Use Videos
Everything you want to know — answered in 30 seconds or less.
Build Your Bundle
Start with the toning bar or get the full rice water routine. Every option is sulfate-free, plastic-free, and made for blonde, gray and silver hair that fights brass.
Just the Purple Toning Shampoo Bar
$13.99
Purple Toning Shampoo Bar + Purple Conditioner Bar
$27.98$23.78
Shampoo Bar + Conditioner Bar + Bamboo Holder
$37.97$33.77
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